Meta OG, started in 2010 earning $21/hr at an entry level position. Now, as an executive at the same company, I lead the entire global team I started in. My mission is to help businesses and creators of all sizes succeed on Meta. Grateful for the opportunities to keep paving a new path for media, advertising and business models. Passionate about creating economic empowerment for people, small businesses, and creators. Almost 15 years ago I had a vision to make Facebook a place where any person could be a marketer, grow a business, and build community. I have had the fortune of building the ads business from a small 2010 stage to the scale it's at today. I've also had the opportunity to build and launch some of our most important consumer facing products - Reels & Threads. I'm a forever student of how people engage with each other, content, and how businesses tap into that to drive results. I share these learnings in my #monetizationmonday posts. Speaker Bio:As Sr. Global Marketing Director, Jackie Pimentel oversees all of Meta's ads product portfolio. Previously, she's held roles leading Meta's Creators, Reels, and Threads groups. She has over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a focus on e-commerce enablement companies such as CaaStle, Drata, Cents, Odeko, Bolt, and others.