Jackie Upton Email & Phone Number

Kurri Kurri, New South Wales, Australia

Brisbane, Queensland, Australia

Strategically lead the effective promotion of the College offering to the wider community.Implement effective marketing, communications, and media strategies to deliver on the Colleges’ mission and values across all channels including the use of digital platforms, transport and radio.Deliver a suite of marketing and communications services from strategic communication internally and externally, copywriting, report writing, graphic design and campaign creation and management.Editor and content creator for all College publications and communication.Create, co-ordinate, produce and manage the generation of digital content to showcase all aspects of College life.Build and maintain effective relationships with the wider College and local community, media representatives and key stakeholders.Manage all high-level College communication to internal and external audiences via the Colleges’ online Learning Management System – REALM.Work with the College Leadership Team and the College Foundation to deliver key events.Provide guidance and support to the Development Team to deliver the marketing, fundraising and alumni strategies.Key Achievements to Date:Developed the communications and marketing strategy to support the 70th Year celebration of the College. This included key messaging, events, publications, fundraising, digital and media and memorabilia.Developed the strategic communication strategy to support the annual College messaging to internal and external audiences. This was applied to all communication and formation activities throughout the College.The successful delivery of the 2023 College Open Day with record breaking attendance and a significant enrolment increase.Created and delivered the “Come Find Your Place” marketing campaign which covered all aspects of communication and marketing channels.

Brisbane, Queensland, Australia

Lead the strategic positioning of all marketing, digital and design activity for the department.Lead the development and implementation of communication strategies to support department strategic objectives.Strengthen the department’s digital strategic intent and generation of content that targets the strategic opportunities identified by the department.Lead and develop strong relationships across the department business units to identify opportunities to maximise the strategic intent of the department.Lead the process improvements required to streamline the workflow of the digital and design team to deliver the department’s program of works.Provide guidance and direction to business unit communication teams to support the delivery of strong integrated communications.Direct management of 14 staff.Key AchievementsRestructure of the team to deliver on key deliverables with a focus on individual skills, talent and creative interests.Established work processes to manage the administration of workflow, creative briefing on projects and social channel planning to allow the team to deliver strong design and digital outcomes.Established process to streamline social channel content creation, scheduling and approvals with a focus on campaigns to promote strategic department initiatives.Led the positioning and communication strategy for the Growth Areas Team and Growth Areas Program and associated project communications, including the Community Education Project, Caboolture West Pilot, Infrastructure Charging and overarching positioning and messaging strategy for the range of work involved in this program. Constructed the narrative to support the state government’s clean energy strategy. This included articulating the whole of government offering for investors and business and the creative direction for the prospectus promoting the state’s clean energy opportunities to be used at the Glasgow Climate Change Conference in November 2021.

Brisbane, Queensland, Australia

Manage the provision of media reports/monitoring, advice, media release development, managing media issues and developing media opportunities.Manage the development and implementation of communication and engagement strategies that promote the department‘s activities, services and vision, and uphold its reputation.Manage the development of effective relationships with internal and external stakeholders, ensuring services are client-focused, highly effective and consistent to whole-of-department communication strategies and messaging.Manage a team of communication professionals, positively engage in the team environment, and support a positive culture by demonstrating our core values, create a team where team members enjoy coming to work and understand the contribution their role plays in the success of business outcomes.Key Achievements:Developed and led the communications engagement strategy for the newly formed Growth Areas Team. This included the development of a new website, supporting communication channels and regular updates to communications packs. The initial stage of the project was delivered in three weeks.Provided the communication framework to support the department‘s contribution to the COVID-19 response.Initiated and managed the review of the Planning Portal to prepare the site for migration and re- design of the site architecture migration and re- design of the site architecture.Successfully managed our communications team during a machinery of government process whilst taking on the management of an additional team working for another agency.

Shorncliffe, Queensland, Australia

In this role, I developed and delivered creative marketing and communication strategies, plans and approaches to help market and position the College to attract partners. I planned the marketing and communications strategies for specific areas of the College’s work and worked with the College Leadership Team to put the strategy into practise. This included designing and developing creative communication and marketing collateral that maximised the College’s message and support programme objectives. I also planned and implemented direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation. Moreover, I provided advice and expertise to the Leadership Team and Teaching staff and developed marketing strategies to sustain enrolments, whilst developing and implementing public relations strategies to create positive awareness and raise the profile of the College in the community.Key Achievements:Established crises communication protocols and standards to support the College’s response to COVID-19. Assisted in developing platforms for the roll-out of online teaching and learning.Created and directed the re-branding of the College to a more modern and contemporary position.Responsible for all communication to the wider community and media management.

As Director Marketing & Community Relations, I created, developed, implemented and supervised the College's marketing, advertising and public relations programs and community relations to ensure the College's community, regional, state and national presence. I developed strategy and programs designed to represent Clayfield favourably and made positive contributions to the community. I also nurtured relationships between Clayfield and its employees, external organisations, the media and local and virtual community and supported marketing initiatives whilst acting as a representative of the College at corporate or public events. Finally, I developed and implemented progressive marketing strategies to build and sustain student enrolments and to ensure ongoing stakeholder satisfaction; directional and operational management of the Enrolments function.Key Achievements:Led the creative design concept to reflect Clayfield’s goals to foster strong, educated and independent young women of the future.Delivered a more modern and contemporary brand to attract target markets and managed the Enrolments and Marketing Communications function through a difficult period of change within the College. This included stakeholder management and conflict resolution across a wide number of interest groups.

Clayfield, Brisbane

Yarwun

In this role, I researched and identified opportunities to educate, inform and build relationships with key audiences and created and maintained a highly comprehensive, robust and reliable stakeholder database. I also prepared a range of presentations to client and stakeholders and handled crises and media management. Moreover, I provided stakeholder relations advice and support to the Orica Yarwun manufacturing site and developed and managed the Stakeholder Engagement Plan, Sponsorship Policy and Program and Community Grants Program.Key AchievementsSuccessfully guided the site‘s community engagement strategy following a substantial environmental breach.Successfully delivered a stakeholder plan and program to engage the community and raise the profile of Orica in the local community.

Gladstone

Developed and implemented the strategic plan and objectives for my own consulting firm in an effective and innovative fashion. Offered a range of services from communication, marketing, customer and community research. Oversaw and coordinated daily operations whilst developing customer-led organisational change and growth.Maintained compliance with external regulations and internal policies and participated in budget development and monitoring of expenses.Key Clients: Orica, Selleys, Yates, Dulux, Fiskars, Lake Macquarie City Council and Newcastle City Council

As Communications Manager, I managed Communications, Online & Digital Communications, Community Consultation and Water Efficiency. I provided the strategic direction and management of the community consultation team for the Capital Program across the organisation. I also provided high-level strategic advice on the development of key communication tools, plans and programs and analysed research to monitor community and stakeholder attitudes and expectations. Finally, I prepared board papers, consultative forum papers and proposals and recommendations for the executive team and Ministerials.Key AchievementsProvided strategic communications advice on a number of water efficiency initiatives, including the successful toilet replacement program.Initiated new systems and processes to prioritise and assist the team in managing their workload.Proposed, developed and rolled out a new Hunter Water website collaborating with a wide range of stakeholders.

Provided strategic direction and advice to the global business on the implementation of a customer driven culture. This role was an integral part of a global senior management team tasked with leading the organisation in a new strategic direction. This involved an extensive research project which included benchmarking global best practice, market research and customer interviews. This resulted in me leading a system development program of tools to engage and measure our customer engagement and the development of strategic communications to engage our employees globally. Responsible for the positioning of the Orica Mining Services brand and image globally. Managed a global communications team across 4 regions. Development of the annual global internal and external communications program and overall responsibility for the $2.5M communications budget.Key AchievementsDeveloped and rolled out global branding and positioning statements.Integrated businesses acquired through merger to global branding standards across multiple countries.Developed and implemented a Voice of the Customer Strategy for the global business.Developed and implemented a Culture Change program across the global business. Led and facilitated the roll out of the culture change program, Customer Connect, to 2,500 employees across Australia and New Zealand.Developed and managed a global Net Promoter Score system to systematically capture the Voice of the Customer.Accountable for the global branding change from Orica Explosives to Orica Mining Services post 9/11.Facilitation of product and service nomenclature including brand DNA.Designed and implemented a global website, available in 15 languages. Designed and implemented a global intranet site, available in 3 languages.Developed and implemented external and internal communications campaigns, including name / brand change, safety initiatives, system rollouts and culture change projects.

Masters, Marketing

Bachelor Of, Business