Jackie West Email and Phone Number

-As the first product marketer, I developed a consumer facing product roadmap, release communication strategy, and in-product communications for a dual-platform B2B SaaS software.-Architected and implemented a product usage schema to identify most valuable usage patterns in order to target high-value users on and off platform. Worked with engineering, success, and training teams to ensure strategic new feature adoption.-Led go-to-market research for a consumer financing offering in Nairobi. Developed interview guides, coached sales team members, and analyzed over 100 interviews with potential and early partners, customers, and market players to identify immediate and mid-term opportunities.

As a product marketer in the creative marketing department of a large mobile gaming company, I have been involved in the full spectrum of creative and concept development, testing, and optimization, and consulted on the development of new marketing campaigns. • Develop creative briefs, work with artists to iterate on succesful creatives and manage new concepts to extend game lifecycle• App store optimization through A/B testing, market research, statistical testing and modeling (Tools used: Tableau, Excel, SQL)• Advanced digital asset testing using Splitmetrics, Pickfu, Google Surveys 360, AppAnnie, network testing and SensorTower

Short-term contract at a mobile gaming company driving install growth at ROI targets. I grew my analytical skill set to determine areas of opportunity, developed competitive bidding strategies, and tested and optimized creative. The relationships I managed with ad partners were critical to improving competitive edge and understanding of channel algorithms.• Managed more than 7 figures of marketing spend on video networks• Creative development collaboration and creative testing to optimize paid media conversion

• Conducted research on emerging trends, technology, and key customer segments. Synthesized complex findings into clear and coherent presentations to support new business development and inform strategy.• Developed comprehensive survey schemas that laddered to a uniquely modified technology acceptance model. Led stakeholder and user interviews and analyzed survey results which directly informed overall strategy of an innovative new approach to providing customer service to corporate technology clients.• Engaged with internal and external stakeholders to identify core objectives and needs from a business perspective.• Utilized search, analytics, and first and third party research to develop key insights and recommendations for branding campaigns. User segmentation was key to strategy development for website and app builds.• Collaborated extensively with UX/UI to develop a rapid prototyping model for our company to drive an accelerated development cycle for websites, apps, and web-enabled services and products.

• Architected and implemented Google Analytics and Adobe Analytics tagging schema for new and redesigned websites and apps.• Analyzed, assessed, and forecasted performance of client campaigns and initiatives across multiple channels including web, mobile application, email, first and third party e-commerce, social, paid media, online surveys, organic and paid search, and membership databases.• Implemented reporting automation using Excel, Google Analytics, and Adobe Analytics tools.• Provided analytics reporting requirements to developers and tested accuracy of analytics code.

• Collaborated on projects in social media management, online reputation management, search strategy development, search engine optimization, and customer insights research within strategy department of digital agency.• Conducted research on emerging trends, technology, and key customer segments. Synthesized complex findings into clear and coherent presentations to support new business development and inform strategy.