Jackie Wolfe's Location
Denver, Colorado, United States, United States
Jackie Wolfe's Contact Details
Jackie Wolfe work email
- Valid
- Valid
- Valid
Jackie Wolfe personal email
n/a
Jackie Wolfe phone numbers
About Jackie Wolfe
I am a highly analytical, results-driven digital marketing leader with 12+ years of experience across a number of disciplines including paid media (SEM, social, programmatic), SEO, analytics, email, affiliate and more! Currently, I oversee full-funnel media and consult on digital strategy for a number of well-known DTC brands, with a strong track record of driving growth. I am a passionate and visionary people-leader, and a thought-leader across a number of digital disciplines, including measurement, automation and more. I firmly believe exceptional marketing is rooted in meticulous data collection and analysis, best-in-class measurement, compelling creative, innovation and technology.
Jackie Wolfe Work Experience Details
-
Group Director, Digital StrategyMonks Oct 2023 - PresentLondon, England, Gb -
Senior Director, Digital StrategyMonks Jul 2022 - Nov 2023London, England, Gb- Oversee $60MM+ in annual ad spend for DTC brands, across SEM/shopping, paid social platforms, programmatic media and affiliate- Lead top agency account for major global fashion brand, including team of ~20 individuals and full-funnel, omni-channel media strategy, as well as SEO and organic social- Agency thought-leader on digital strategy topics including measurement and incrementality testing, new customer acquisition, client experience and more- Manage team of Associate Directors & up, supporting on professional development and serving as senior strategy and client resource on their accounts- Consult with clients across a fun variety of topics such as creative strategy, website experience, promo strategy, and so much more!
-
Director Of Digital StrategyMonks Mar 2022 - Jun 2022London, England, Gb
-
Director Of Account Services (Now Part Of Media.Monks)Metric Theory | A Mightyhive Company Jul 2021 - Feb 2022San Francisco, California, Us -
Account DirectorMetric Theory | A Mightyhive Company Jan 2020 - Jul 2021San Francisco, California, Us- Oversee $30M+ in annual ad spend across Google, Microsoft, YouTube, Facebook, Instagram, Amazon & programmatic media- Lead team of 6 (and growing), ranging from the Analyst role up to Senior Manager- Lead two priority ecommerce accounts for direct to consumer brands- Own agency search automation strategy including automated bidding and scripts- Team drove 113% client revenue retention in 2020
-
Senior Manager, Digital StrategyMetric Theory | A Mightyhive Company Apr 2018 - Jan 2020San Francisco, California, UsIn addition to Senior Account Manager responsibilities --• Lead priority account teams for multi-channel advertisers• Oversee $12M annually in digital ad spend across Google, Bing, YouTube, Facebook, Instagram and Amazon• Assist on automation projects to streamline processes and save time agency-wide, including acting as product lead in the development of proprietary Google Ads scripts and generating best practices around automated bid strategies• Experience with B2B and B2C advertisers, with a greater focus on e-commerce brands and in the real estate industry• Lead team of two direct reports and growing• Mentor, train and help develop PPC analysts and account managers in execution, strategy and client communication• Spearhead agency SEO initiatives• Champion Metric Theory website testing from concept through implementation• Help with recruiting including phone and in-person interviewing
-
Senior Account ManagerMetric Theory | A Mightyhive Company May 2017 - Apr 2018San Francisco, California, Us• Manage SEM accounts totaling $700k - $1M in monthly ad spend across the Search & Display networks in Google & Bing• Work with B2B & B2C clients across a variety of industries including business software, retail brands, e-commerce resellers, lead generation & more• Google Beta & New Feature Specialist, responsible for helping develop internal best practices, particularly around AdWords beta and new product features, and act as agency liaison with Google• Develop and execute on data-driven strategy to achieve account revenue and lead volume growth while meeting account ROI and CPA goals• Leverage Kenshoo, Google Analytics and back-end sales data to drive results and higher quality leads for B2B clients• Manage SEO strategy and initiatives for Metric Theory website
-
Account ManagerMetric Theory | A Mightyhive Company May 2016 - Apr 2017San Francisco, California, Us
-
Search Marketing ManagerScreen Pilot Apr 2015 - Apr 2016Denver, Colorado, Us• Consistently achieved an average ROAS of 1700%-3000% for hospitality industry clients in Google AdWords & Bing Ads via creative testing initiatives and proactive bid and targeting management• Built new PPC accounts that adhered to best practices based on historic Google Analytics data, diligent keyword research/discovery and industry/competitor analysis• Maintained budgets across PPC networks for 18 clients totaling approximately $85K of monthly spend• Oversaw Google Display Network campaigns for all clients, including building and testing remarketing lists• Managed Screen Pilot corporate B2B PPC account and strategy for lead generation and brand awareness purposes• Developed and enacted long-term SEO strategy based on rigorous keyword research and selection, Google Analytics data and industry best practices and trends• Conducted content gap/opportunity analysis and consulted with clients on social media best practices to support SEO strategy• Administered initial SEO projects for new sites and clients including revamping URLs, page titles, meta descriptions and implementing structured data• Monitored Google Analytics closely for changes in traffic and to glean insight into strategy effectiveness and opportunity• Established proper views, filters and goals in Google Analytics; altered Universal Analytics code to accommodate eCommerce and cross domain tracking• Implemented tracking code via Google Tag Manager, including cross domain, event and transaction tags -
Marketing & Merchandising CoordinatorPcpd, Llc Oct 2013 - Mar 2015Responsibilities:• Identified, developed and evaluated all marketing initiatives, promotions and branding strategies• Generated marketing email concept, wrote copy, ensured deliverability and analyzed results in Silverpop• Managed nine Google AdWords and Bing Ads accounts with over 150K keywords and Google Shopping campaigns• Managed three affiliate marketing programs in Share A Sale and Commission Junction• Optimized and maintained large product feeds and customer databases exceeding 400K• Curated and authored blog/social media content for four brands (Wordpress, Facebook, Twitter, Google+, Pinterest & Wanelo)• Oversaw several accounts in Amazon Marketplace, Amazon Product Ads & Criteo retargeting• Merchandised new products including description copy, category management, meta-data and link building across two distinct product lines (Sporting Goods & Personal Care)• Assisted in SEO initiatives, optimized Amazon Seller accounts, eBay stores and comparison shopping enginesAccomplishments:• Created and executed over 70 email campaigns; achieved an average open rate over 20% and upper range over 70%• Cut Pay-Per-Click costs by over 50% while sacrificing under 18% of conversions• Achieved 15% growth in referrals across affiliate accounts; grew social media presence by over 4,500 followers
-
Marketing InternAccelerator Advertising, Inc. Jun 2011 - Sep 2011• Managed and promoted official Hoover Outlet Store online, administered Google Adwords campaign• Generated over 300 new leads, created and executed new business campaigns including direct mail and online• Streamlined client record keeping processes to aid organizational efficiency• Contributed to the development of creative product for Fortune-500 level clients
-
Marketing And Event InternSmall Business Beanstalk May 2011 - Sep 2011• Planned and promoted local events such as ComFest and local farmers’ markets• Advertised and distributed SBB Community Cards at events• Assisted in marketing initiatives, such as special events and contests, to promote SBB programs
-
Marketing InternOne Hundred Plus Apr 2011 - May 2011• Increased efficiency and exposure for start-up company• Conducted research and break-even analysis of retail opportunities• Improved upon website and customer communications• Photographer for website and other publications
-
Law ClerkR. William Meeks Co Lpa Jun 2009 - Sep 2010• Conducted legal research relevant to the defense strategy• Wrote and edited legal documents to be submitted to the clerk of courts• Reviewed States’ discovery and analyzed for attorneys• Secretarial duties including office and courthouse filing, answering phones, and transcribing
Jackie Wolfe Skills
Marketing
Social Media
Advertising
Ppc Bid Management
Ppc
Google Analytics
Google Adwords
Microsoft Office
Pay Per Click
Seo
Bing Ads
Start Ups
Time Management
Stattools
Public Speaking
Powerpoint
Market Research
Social Media Marketing
Remarketing
Copywriting
Promotional Marketing
Email Marketing
Email Strategy
Affiliate Marketing
Comparison Shopping Engines
Merchandising
Jackie Wolfe Education Details
-
The Ohio State University Fisher College Of BusinessEntrepreneurship -
Columbus AcademyHigh School
Frequently Asked Questions about Jackie Wolfe
What company does Jackie Wolfe work for?
Jackie Wolfe works for Monks
What is Jackie Wolfe's role at the current company?
Jackie Wolfe's current role is Group Director, Digital Strategy @ Monks.
What is Jackie Wolfe's email address?
Jackie Wolfe's email address is ja****@****ory.com
What is Jackie Wolfe's direct phone number?
Jackie Wolfe's direct phone number is +161435*****
What schools did Jackie Wolfe attend?
Jackie Wolfe attended The Ohio State University Fisher College Of Business, Columbus Academy.
What are some of Jackie Wolfe's interests?
Jackie Wolfe has interest in Children, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Health.
What skills is Jackie Wolfe known for?
Jackie Wolfe has skills like Marketing, Social Media, Advertising, Ppc Bid Management, Ppc, Google Analytics, Google Adwords, Microsoft Office, Pay Per Click, Seo, Bing Ads, Start Ups.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial