Jackie Wolfe Email & Phone Number

London, England, Gb

London, England, Gb

- Oversee $60MM+ in annual ad spend for DTC brands, across SEM/shopping, paid social platforms, programmatic media and affiliate- Lead top agency account for major global fashion brand, including team of ~20 individuals and full-funnel, omni-channel media strategy, as well as SEO and organic social- Agency thought-leader on digital strategy topics including measurement and incrementality testing, new customer acquisition, client experience and more- Manage team of Associate Directors & up, supporting on professional development and serving as senior strategy and client resource on their accounts- Consult with clients across a fun variety of topics such as creative strategy, website experience, promo strategy, and so much more!

London, England, Gb

San Francisco, California, Us

San Francisco, California, Us

- Oversee $30M+ in annual ad spend across Google, Microsoft, YouTube, Facebook, Instagram, Amazon & programmatic media- Lead team of 6 (and growing), ranging from the Analyst role up to Senior Manager- Lead two priority ecommerce accounts for direct to consumer brands- Own agency search automation strategy including automated bidding and scripts- Team drove 113% client revenue retention in 2020

San Francisco, California, Us

In addition to Senior Account Manager responsibilities --• Lead priority account teams for multi-channel advertisers• Oversee $12M annually in digital ad spend across Google, Bing, YouTube, Facebook, Instagram and Amazon• Assist on automation projects to streamline processes and save time agency-wide, including acting as product lead in the development of proprietary Google Ads scripts and generating best practices around automated bid strategies• Experience with B2B and B2C advertisers, with a greater focus on e-commerce brands and in the real estate industry• Lead team of two direct reports and growing• Mentor, train and help develop PPC analysts and account managers in execution, strategy and client communication• Spearhead agency SEO initiatives• Champion Metric Theory website testing from concept through implementation• Help with recruiting including phone and in-person interviewing

San Francisco, California, Us

• Manage SEM accounts totaling $700k - $1M in monthly ad spend across the Search & Display networks in Google & Bing• Work with B2B & B2C clients across a variety of industries including business software, retail brands, e-commerce resellers, lead generation & more• Google Beta & New Feature Specialist, responsible for helping develop internal best practices, particularly around AdWords beta and new product features, and act as agency liaison with Google• Develop and execute on data-driven strategy to achieve account revenue and lead volume growth while meeting account ROI and CPA goals• Leverage Kenshoo, Google Analytics and back-end sales data to drive results and higher quality leads for B2B clients• Manage SEO strategy and initiatives for Metric Theory website

San Francisco, California, Us

Denver, Colorado, Us

• Consistently achieved an average ROAS of 1700%-3000% for hospitality industry clients in Google AdWords & Bing Ads via creative testing initiatives and proactive bid and targeting management• Built new PPC accounts that adhered to best practices based on historic Google Analytics data, diligent keyword research/discovery and industry/competitor analysis• Maintained budgets across PPC networks for 18 clients totaling approximately $85K of monthly spend• Oversaw Google Display Network campaigns for all clients, including building and testing remarketing lists• Managed Screen Pilot corporate B2B PPC account and strategy for lead generation and brand awareness purposes• Developed and enacted long-term SEO strategy based on rigorous keyword research and selection, Google Analytics data and industry best practices and trends• Conducted content gap/opportunity analysis and consulted with clients on social media best practices to support SEO strategy• Administered initial SEO projects for new sites and clients including revamping URLs, page titles, meta descriptions and implementing structured data• Monitored Google Analytics closely for changes in traffic and to glean insight into strategy effectiveness and opportunity• Established proper views, filters and goals in Google Analytics; altered Universal Analytics code to accommodate eCommerce and cross domain tracking• Implemented tracking code via Google Tag Manager, including cross domain, event and transaction tags

Responsibilities:• Identified, developed and evaluated all marketing initiatives, promotions and branding strategies• Generated marketing email concept, wrote copy, ensured deliverability and analyzed results in Silverpop• Managed nine Google AdWords and Bing Ads accounts with over 150K keywords and Google Shopping campaigns• Managed three affiliate marketing programs in Share A Sale and Commission Junction• Optimized and maintained large product feeds and customer databases exceeding 400K• Curated and authored blog/social media content for four brands (Wordpress, Facebook, Twitter, Google+, Pinterest & Wanelo)• Oversaw several accounts in Amazon Marketplace, Amazon Product Ads & Criteo retargeting• Merchandised new products including description copy, category management, meta-data and link building across two distinct product lines (Sporting Goods & Personal Care)• Assisted in SEO initiatives, optimized Amazon Seller accounts, eBay stores and comparison shopping enginesAccomplishments:• Created and executed over 70 email campaigns; achieved an average open rate over 20% and upper range over 70%• Cut Pay-Per-Click costs by over 50% while sacrificing under 18% of conversions• Achieved 15% growth in referrals across affiliate accounts; grew social media presence by over 4,500 followers

• Managed and promoted official Hoover Outlet Store online, administered Google Adwords campaign• Generated over 300 new leads, created and executed new business campaigns including direct mail and online• Streamlined client record keeping processes to aid organizational efficiency• Contributed to the development of creative product for Fortune-500 level clients

• Planned and promoted local events such as ComFest and local farmers’ markets• Advertised and distributed SBB Community Cards at events• Assisted in marketing initiatives, such as special events and contests, to promote SBB programs

• Increased efficiency and exposure for start-up company• Conducted research and break-even analysis of retail opportunities• Improved upon website and customer communications• Photographer for website and other publications

• Conducted legal research relevant to the defense strategy• Wrote and edited legal documents to be submitted to the clerk of courts• Reviewed States’ discovery and analyzed for attorneys• Secretarial duties including office and courthouse filing, answering phones, and transcribing

Bachelor Of Science In Business Administration, Marketing, Entrepreneurship

High School