Within my first year, I had the unique and rewarding task of building a marketing department from the ground-up. While managing multiple partners, process creation played a big role. I brought experience leading many large campaign rollouts, driving targeted strategic messaging. So, I knew how all the pieces should fit together. I really enjoy building out complex plans with multiple digital and traditional touchpoints and detailing out KPI’s for ongoing tracking. Within monthly reporting, I look for ways to optimize ongoing efforts to maximize ROI as well as new ways to increase awareness and growth within new markets. From a brand standpoint, I ensure messaging is consistent throughout all touch-points. I recently lead the charge in launching an entire brand refresh, fixing many inconsistencies. I’m also working on elevating user experiences throughout each touchpoint and planning a website redesign. From a management standpoint, I participate in weekly leadership meetings as well as one-on-ones with my direct reports. I really care about my co-workers.

While only here a minute, I quickly learned about technical medical devices and medicinal service offerings to elevate re-branding efforts and bring digital opportunities to light. Providing digital insights within new business initiatives was another focus. Clients included PharMEDium, AbbVie, and Baxter.

Within this role, speed was the name of the game. I drove a variety of large initiatives thatincluded TV, print, digital and social. I helped to keep teams in alignment with the currentresearch, while also moving forward commercial and print initiatives.

Partnered closely with clients, both B2C and B2B, in identifying opportunities, optimizing, andintegrating various marketing tools to help strengthen their brand and business goals. My focuson digital helped in the planning and execution of integrated multi-channel programs. Inaddition, leveraging analytics strengthened my client’s positioning, ensuring all initiatives wereintegrated and measurable.While here, I also worked within an internal management role where I was training and workingto provide opportunities that would strengthen our team as a whole. My most recent clients included: Bemis, NA/Europe/Healthcare, Kohler, Fortune Brands, Experimental AircraftAssociation, The Nature Conservancy, and Baird.

Responsible for providing leadership and direction to both reports and clients, assuring theywere aware of new opportunities, risks, etc. Likewise, the creation of year+ marketing plans wasa must. Worked to ensure marketing efforts were integrated and adjusted throughout the yearbased on key findings from ongoing analytics. My clients included Gladiator by WhirlpoolCorporation, Quad/Graphics, Brake Parts Inc. and Kohler.

Senior Marketing Account Executive, involved in strategy, planning and management, primarilyof digitally integrated components for Sears Holdings Corporation, Wisconsin Department ofTourism and Thule North America and Europe Asia.

Threw my hat in small business ownership by starting an interactive agency tailored to providedigital solutions for small/medium sized local businesses. Lo and behold, running abusiness is tough.

Successfully managed strong client relationships, digital initiatives and campaign objectives forbrands such as SCOTT®, Viva® Towels, Kleenex® and MillerCoors. Experienced in overseeing theexecution of client projects, ensuring they were satisfied and that their objectives were met.Providing dependable strong leadership while working with internal teams consisting of projectmanagement, digital strategists, creative, user experience and programmers. Kept a detailedeye on project budgets and timelines to account for every possible efficiency.

Developed strong, collaborative relationships with reporting staff and senior management toprovide comprehensive marketing solutions, cost-effective designs and increased customersatisfaction.

In this position, responsibilities included reporting directly to the Regional Director of Mid-West Private Sector business operations. Supported all members of the office to ensure optimal workflow. Managed client and vendor relations in-person and by phone. Other assigned duties involved reviewing key end-of-year reports to be distributed to clients for accuracy and effectiveness. Offered a fresh perspective on possible changes to existing processes. Compiled statistical information in report format for Regional Vice President review.

Obtained real estate license to further benefit the family company. In addition to all previous duties as an Administrative Assistant, was able to manage my own clients, hold open houses, and displayed various purchasable properties. During my time as a realtor, earned commission and referral fees.