Jackie Adams Email & Phone Number

Chicago, Il, Us

• Oversee brand strategy for high-profile clients, entrepreneurs, tech start-ups, media companies and non-profits.• Collaborate with leadership to strengthen and maintain a successful brand image with clients' target audience.• Develop media pitches, press releases, multichannel marketing campaigns and cultivate media relationships to increase earned media.• Drive marketing and communications and customer experience in all areas including: brand, creative, social, data, analytics and metrics.• Write engaging SEO-optimized content for websites, blogs, social media, press releases, print collateral and email.• Implement omnichannel marketing strategies for content, websites, email newsletters, television, social media, YouTube and paid media.• Clients have included The Student Conservation Association, Unfiltered with Kiran, The Love Foundation, The SoulFood Lounge, CNN, Good Morning America, The City of New Orleans, New Orleans Chamber of Commerce, French Quarter Festivals, Inc., Shell Oil and Cox Communications.

Paris, France, Fr

• Developed content strategy with industry marketing directors, partner marketers, campaign managers, C-suite business leads, SMEs and account teams.• Implemented content strategy and multichannel marketing campaigns, streamlined editorial planning and production processes and SLAs. • Wrote SEO-optimized POVs, blogs, research-based infographics, video scripts, social media copy, display ads, email newsletters and landing pages.• Assign and collaborate with in-house content team and freelance writers, editors and video producers.• Maintained a consistent brand voice and tone for storytelling and ensured adherence to global brand style guidelines. • Measured and monitored content and campaign performance to identify opportunities to improve channel growth and client engagement.• Controlled budgets to support effective project creation and ROI.

Dublin 2, Ie

Directed key strategies for marketing and communications in Chicago with 6.4K+ employees, one of Accenture's largest global offices. Developed and executed omni-connected experiences, content marketing strategies, email campaigns, executive social media messaging, and paid media; identified opportunities to secure earned media. Built relationships with business and sales leaders, bringing creative, innovative, and integrated experiences to clients, prospects, and teams. Oversaw employee engagement activities, clients, community, civic, and government relations, and virtual events.

Dublin 2, Ie

• Developed global digital strategies and execute end-to-end, multi-channel marketing campaigns ensuring the deployment of the right channel mix for optimal client and customer experience including content development, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), website, blogging, video, paid advertising, and A/B testing.• Designed digital marketing tactics to support business objectives including developing and activating content across multiple channels, design and web layouts and other demand generation elements, ensuring tactics are implemented to deliver effective SEO/SEM and an enhanced visitor experience.• Managed key stakeholder relationships by providing actionable strategic thinking and proactive counsel; plan and run stakeholder meetings.• Oversaw digital channel health maintenance; proactively analyze campaign and page-level performance and recommend actions to ensure maximum effectiveness of marketing objectives, optimal client experience and marketing budgets.• Clearly defined, measured, and achieved ROI aligned with business goals; analyzed performance of digital channels and client/customer journey to identify and architect innovative optimizations; interpreted analytic results for all channels to provide reporting on business-relevant actionable insights.• Led and coach a virtual team of junior digital marketers, fostering a positive and collaborative environment.

Dublin 2, Ie

New Orleans, Louisiana, Us

• Strategized, coordinated and directed daily editorial news coverage, long-term editorial planning and multi-channel coverage plans.• Managed 75-member team across broadcast, digital and mobile platforms. Led editorial meetings and prioritized daily news stories.• Collaborated with reporters, executive producers and newsroom managers to create high-quality, engaging multi-platform storytelling.• Built and maintained partnerships with political, legal, health and business contributors, community organizations and niche content programming.• Developed and oversaw daily television newscasts, online news coverage and special reports, including live breaking news, severe weather, elections and award-winning investigative, medical and consumer reports.

New York City, Us

• Launched branded programming and sponsorships across digital properties including CNN, NBA.com, MarchMadness.com, NCAA.com, PGA.com, PGATour.com, NASCAR.com, Sports Illustrated, BleacherReport.com and Yahoo! Sports.• Led six-person team responsible for executing custom sponsorships for live events on official league websites – generating $200M+ annually in revenue.• Ensured digital advertising programs—via social media, mobile, branded entertainment and sponsorships—met projected revenue goals, business objectives, marketing partnership goals and adhered to legal standards.• Oversaw the campaign management execution process: campaign set up, briefing process, flawless execution, measurement, approval process, timelines, reporting and manage internal stakeholder relationships with design, sales, and external agencies, vendors, media and league partnerships.• Streamlined processes, managed project timelines and implemented best practices and scalable project management tools to increase efficiencies.

Atlanta, Us

• Led 5-person team and served as primary liaison between CNN editorial, sales, legal, marketing, public relations, and site operations. • Developed and managed editorial calendar CNN.com and CNN TV multi-platform content opportunities to meet key business objectives, revenue goals and advertiser needs. • Identified and developed multi-platform initiatives, custom sponsorship opportunities for CNN, Turner Broadcasting and Time-Warner Media. • Produced and led digital editorial coverage for CNN’s largest and most-profitable initiatives. • Maintained strategic partnerships with CNN TV, Turner Sports, HBO, People, Oprah Magazine, InStyle and other Time-Warner Media properties. • Created integrated and cross-divisional Digital Ad Sales pitches; partnered with Ad Operations to approve custom ad presentations (advertorials, digatorials, rich media). • Established new ad products and requirements—in collaboration with Digital Ad Sales, Mobile, and Ad Operations—for mobile platforms and app launches (iPad, iPhone, Android). • Managed tracking, reporting, launch, and delivery for all active sponsorships.

Atlanta, Us

• Produced and led online coverage for CNN's largest, most-profitable omnichannel initiatives (Planet in Peril, with Anderson Cooper; God’s Warriors, with Christiane Amanpour; Fit Nation, with Dr. Sanjay Gupta; Black in America and Latino in America, hosted by Soledad O’Brien). • Produced news and feature stories, interactive elements, and editorial coverage for sponsored special coverage, breaking news, and futures initiatives. • Oversaw digital extensions for primetime shows (Anderson Cooper 360, Larry King Live, CNN Presents). • Initiated and developed sponsored content opportunities to support business objectives and sales goals. • Spearheaded yearlong series of weight-loss success stories for Fit Nation with CNN Medical Unit, based on user-generated iReports and featured as weekly segments on CNN's American Morning. • Maintained strategic partnerships with CNN TV, Turner Broadcasting, HBO, InStyle, People magazine, Oprah.com, ESSENCE Magazine, Southern Living, and other Time-Warner Media properties.

New Orleans, Louisiana, Us

• Oversaw daily updates, programming and breaking news for WDSU.com in New Orleans and WAPT.com in Jackson, Mississippi.• Enterprised story ideas and created compelling online news packages to enhance broadcasts.• Managed all digital content and web producers.• Developed special events coverage of the Hurricane Katrina first anniversary, New Orleans’ 2006 mayoral election, Mardi Gras and post-hurricane recovery in the Gulf Coast region.• Planned long-term growth of the sites, set priorities and developed coverage plans for station initiatives.

Atlanta, Georgia, Us

• Led the six-person creative team of content producers, multimedia designers and programmers at www.InsideNewOrleans.com – the No. 1 local site in New Orleans.• Managed daily site updates, interactive content, database development, strategic planning, media and community partnerships and budget.• Produced the official websites for the New Orleans Jazz & Heritage Festival and the New Orleans Office of Emergency Preparedness.

• Developed programming and scheduled live content and events for Internet broadcasts.• Wrote and produced entertainment news, feature stories, commercials and multimedia content for broadcast websites.• Cultivated partnerships with radio stations and online content providers.

Us

• Produced a 3-hour morning newscast for top-rated CBS Owned & Operated station in No. 5 market.• Assigned reporters and photographers, managed overnight assignment desk and supervised writers.• Developed and organized news stories, edited copy, scheduled and booked guests for live interviews, feature segments and special projects for morning broadcasts.

New Orleans, Louisiana, Us

• Produced No. 1-rated local CBS morning news show in the U.S. featuring live music, world-renowned chefs, Grammy-nominated artists and live business, medical and entertainment segments.• Developed, researched and produced live, long format and series pieces, on-location live shows for Mardi Gras, New Orleans Jazz Fest, elections and breaking news, hurricane and severe weather coverage.• Booked guests and introduced new show segments.• Oversaw assignment desk, assigned reporters and managed writers.

Baton Rouge, La, Us

• Produced weekend newscasts and weekly "Sports Sunday" live show.• Oversaw breaking news and severe weather coverage and live cut-ins.• Led editorial meetings and managed assignment desk, reporters, anchors, photographers and video editors.• Planned special news coverage, approved and edited reporter scripts.• Collaborated with reporters and anchors on enterprise storytelling.

Bachelor Of Arts, Broadcast Journalism

Mass Communications, Online Media