Jackie Yan Email and Phone Number

Managed mid-large scale digital messaging migration from legacy to Enterprise AWS communication platform. Led internal client on-boarding process for all Line of Business partners to Enterprise AWS communication platforms. - Created and analyzed testing performance reports for monthly senior leader meeting. - Developed and maintained a detailed project plan; communicated effectively to ensure cross-functional teams are align with project requirements to mitigate gaps.- Reduced 20% cycle time and removed IT dependency by designing a file load automation process; improved efficiency and mitigated risk.- Influenced stakeholders buy-in in adopting global configuration to streamline 32 variants of disclosures across 19 partners to single disclosure model; 100% reusability onboarding partners.- Designed and managed the end-to-end implementation of single template model with dynamic branding; 97% reduction on development time (cycle time, resources, risk and efficiency).- Designed and implemented self-service internal website as a one-stop shop to support multi-channel stakeholders; achieved 5/5 Net Promoter Score (NPS).- Managed on-boarding project boards in JIRA and partnered with tech teams to enable stories within sprint cycles to ensure all epics and features are delivered on time.

Managed a team of five Digital Process Managers supporting delivery of personalization campaigns of outbound communications across channels. - Redesigned team interaction model and improved team reputation receiving 100% Exceed Satisfaction and/or Satisfaction on team performance survey.- Increased staled recurring campaign open rate by 15% higher (20% to 35%) based on personalization data and analytics to accurately strategizing A/B testing.- Prioritized project backlogs, messaging platform features, and strategies with stakeholders on opportunities to drive customer engagement.- Oversaw team projects timeline from conceptual to execution; communicated weekly with senior leaders on project status, key risks, and goals.

Manage email and SMS support for Capital One partnership businesses for marketing, servicing and operational email messaging (nine credit cards and 30+ retail partners). Go-to-person to lead complex conversion projects from intent scoping through email setup releases. Collaborate with internal front and backend system teams to ensure data, creative, and content requirements are met within compliance.- Established relationships by working closely with cross-functional teams to create effective email marketing campaigns- Developed, maintained and executed marketing campaign schedules, and consult with partners to determine best creative design template based on strategy and timeline to effectively launch the campaign- Partner with Intent Owner on marketing strategy to generate above average open, click, and conversion rates through A/B testing- Standardized the Mobile App Disclosure email template for all PLCC merchants that helped to reduce effort from estimated 36 hours to 1 hours on new setup- As email lead, take ownership to coordinate with various internal data analyst and tech teams to ensure email data meets all new project requirements- Set up dynamic reusable email templates for Partnerships that increased production and efficiency by 100% when onboarding new partners- Set up flagship email initiative for Europay Mastercard Visa which saved an expected million dollars in fraud prevention

Managed daily email monitoring reports and supported all lines of Partnerships communications such as recurring batch, one-time marketing, real time triggered email, SMS alerts, and online intercept. - Created timelines for emails and coordinated file transmission for entire campaign process which created implementation efficiency and positive customer experiences- Analyzed consumer response results to target profitable demographics and reported findings to Partners to develop and/or validate marketing campaign strategies- Performed statistical analysis of A/B testing to understand the customer response to advertising effectiveness - Set-up automated email programs targeting newly acquired customers to increase online engagement, (two times the open rate and five times the click-through rate) compared to all other engagement email programs- Led the set up relationship for a new email platform vendor to conform and support the business via domains, customer opt outs, ISP feedback loops, data management, deliverability and reporting- Significant effort in execution setup, coordination with numerous IT/data groups, testing, and troubleshooting to ensure quality and brand integrity