Jackie Bernstein Email & Phone Number

New York, Ny, Us

Established and scaled an award-winning branded content team from a scrappy team of two into a full-scale creative studio. We work from pre- through post-sale on advertiser programs across a diverse portfolio of brands (Bustle, Romper, Elite Daily, The Zoe Report, Mic, Nylon, Inverse, and Input), verticals, and platforms, ensuring that pitched and executed content will be engaging to BDG readers, on-strategy for our partners, and premium in quality. Here's what I do:-Recruit, train, and lead a team of 13 branded content creatives in NYC, LA, Chicago, and London-Drive creative and content strategy on RFP-driven and proactive business, with direct oversight on strategic accounts including (but not limited to) Macy's, Walmart, Target, adidas, Sephora, Disney, and Dove -Oversee execution of custom content campaigns, including written/multimedia content, social-first executions, influencer activation, event amplification, and more-Drive commerce/affiliate strategy and execution for key accounts -Develop and evangelize best practices for post-sale execution in collaboration with revenue, branded design, production, video, events, dev, and audience teams -Collaborate with brand strategy and marketing teams to shape BDG brand identity and voice, ensuring cohesion across BDG editorial mission, brand initiatives, and advertiser collaborations -Partner with revenue leadership to integrate new brands, people, and processes into BDG following acquisitions and launches

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

In an expanded role, I continued to work on branded campaigns in a strategic and creative capacity. I took on managerial responsibilities as the lead editor and strategist on all RFP-driven branded content.CLIENTS: AT+T for Tribeca Film Festival | AMC | HBO | Netflix | Hendrick’s Gin | Juicy Fruit | American Express | Cisco | State Farm | Virgin Mobile | Toyota

Greater New York City Area

As a content strategist at HuffPost Partner Studio, I worked in tandem with our product marketing, social impact, and sales teams on branded content strategy and creative. I served as a liaison between our branded and editorial leads, ran client kick-off calls, brainstormed and executed RFP-based content campaigns, managed always-on content programs, and crafted client-facing learnings using Google Analytics, Adobe Omniture, and SimpleReach. CLIENTS: AT+T for Tribeca Film Festival | AMC | HBO | Netflix | Hendrick’s Gin | Juicy Fruit | American Express | Cisco | State Farm | Virgin Mobile | Toyota

Remote

I copy-edited on quarterly basis for HYPHEN, an Asian American politics and culture magazine with "substance, style and sass."​

Greater New York City Area

CLIENTS: GE Corporate, Appliance and Capital | Coty Prestige and Beauty

Chestnut Hill, Massachusetts

At this Boston-based literary magazine, I helped manage our slush pile, established and maintained a presence on Twitter and Facebook, and assisted with day-to-day administrative tasks.

Chestnut Hill, Massachusetts

While serving as the head copy editor, I also wrote about various aspects of campus life: the prevalence and effectiveness of political activism on Facebook, the student government's efforts to reach out to victims of sexual assault, and the job market for alumni, among other topics. As a columnist, I wrote a series about my study-abroad experience in Cape Town, South Africa. I also wrote a biweekly student life column throughout my senior year.

Chestnut Hill, Massachusetts

I copy-edited and proofread all articles for publication in accordance with AP Style for THE HEIGHTS, Boston College's independent, twice-weekly, 8,000-circulation student newspaper. I maintained the house style guide, educated our editorial staff on house style and standards, managed a staff of 20 part-time copy editors, and worked one-on-one with writers on substantive edits.

Greater New York City Area

Greater New York City Area

B.A., English, American Studies

Activities and Societies: Dance Organization of Boston College, The Heights, Inc., Appalachia Volunteers

Education record