Jackie Blair Email & Phone Number

St. Paul, Mn, Us

Milwaukee, Wi, Us

As the head of Talent Brand & Employee Experience, I oversaw all aspects of talent branding, employer branding, and employee experience initiatives. My focus was on developing innovative strategies to enhance our reputation as an employer of choice and improve the overall employee experience.Select Achievements:• Led the development and implementation of the inaugural talent brand and experience strategy and plan, garnering buy-in from key stakeholders across the organization, including the CHRO, CMO, DEI, and C-suite business leaders globally.• Spearheaded the process to develop the Employer Value Proposition (EVP) within our organizational culture, utilizing external market intelligence to inform critical segments' needs and preferences.• Orchestrated global recruitment marketing initiatives targeting high-priority audience segments, notably software and cybersecurity, achieving outstanding performance across all marketing metrics within the RA brand.• Developed an Employee Experience Roadmap integrating industry best practices and technology, facilitating digitalization, scalability, and evolution of the employee experience. • Enhanced the functionality of the Talent Brand Resource Center, fostering brand ambassadorship, and supporting the team in popularizing #LifeAtROK content as one of RA's most successful content types.

Wayzata, Minnesota, Us

In this role, I led the development and implementation of a robust global employment brand and recruitment marketing strategy for one of the world's largest privately held businesses. This initiative significantly boosted our brand health, allowing us to surpass competitors in a highly competitive talent marketplace. Moreover, I ensured that our strategy was aligned with the organizational transformation, seamlessly integrating narratives centered on diversity, equity, and inclusion (DEI). This holistic approach not only attracted top talent but also showcased our commitment to creating inclusive and equitable work environments.Select Achievements:• Led the development and optimization of the Employer Value Proposition (EVP) and strategy, ensuring alignment with organizational objectives and competitive positioning in the talent marketplace.• Played a pivotal role in many DEI Priorities, including the Women in Operations business initiative, driving an 80% increase in female talent community engagement, resulting in a 33% increase in female hires.• Established and managed a Brand Ambassador program, including providing self-service asset toolkits available in 18 languages, leading to significant time and cost savings through automation and process improvements.• Forged a candidate experience and engagement strategy utilizing agile frameworks and digital footprint redesign, resulting in a 110% increase in global user growth at the top of the funnel and a 58% increase in apply click rates within one year.• Successfully negotiated supplier agreements for brand and marketing development, social platforms such as LinkedIn, and technology platforms, achieving ROI targets within the first year of multi-year agreements.

Stillwater, Us

Here, I provided comprehensive Talent Brand and Recruitment Marketing Services to a diverse clientele, tailoring solutions to meet their specific needs and requirements. My approach involved crafting and executing cohesive brand strategies that set our clients apart from competitors and resonated with their target audiences. Throughout this process, I ensured consistency across all touchpoints, maintaining a unified brand identity while catering to the unique characteristics of each client. By delivering tailored solutions that addressed the individual challenges and goals of our clients, I helped them stand out in their respective industries and attract top talent effectively.Select Achievements:• Successfully developed brand identity systems for various brands, including renowned names such as 3M, Great Clips, Wakefield Pork, and Coloplast, across diverse industries such as health & beauty, industrial, high tech, healthcare, and food.• Designed and implemented marketing communications plans, translating overarching strategies into actionable tactics encompassing trade shows, website redesigns, and digital footprint optimization.• Proactively monitored and managed clients' organizational reputations in the market, employing vigilant oversight to swiftly identify and address any emerging issues, thereby safeguarding brand integrity and fostering trust among stakeholders.• Leveraged sophisticated data analysis tools and feedback mechanisms to meticulously evaluate the impact and efficacy of branding initiatives, facilitating continuous improvement through informed, data-driven decision-making processes.• Cultivated strategic partnerships with top-level executives to develop and execute plans and strategies that align with and support significant growth initiatives, drawing upon a wealth of industry knowledge and insights to drive success.

St Paul, Mn, Us

During my tenure, I spearheaded the development and execution of comprehensive marketing campaigns focused on attracting and retaining top-tier talent. These initiatives led to a significant increase in applicant quality and retention rates, indicating the success of our efforts. Additionally, I prioritized cultivating strong partnerships with internal stakeholders to ensure that our employer brand was seamlessly aligned with the company's culture and values. By collaborating closely with various teams and departments, we were able to effectively communicate the organization's unique identity and offerings to potential candidates, ultimately contributing to our success in attracting and retaining top talent.Select Achievements:• Orchestrated targeted marketing and communications plans to bolster recruitment marketing and branding strategies, leveraging diverse channels such as trade shows, corporate websites, advertising campaigns, and social media platforms.• Played a pivotal role in elevating the overall reputation ratings of the company, particularly in the realm of Diversity, Equity, and Inclusion (DEI), through strategic initiatives that celebrated the organization's commitment to fostering inclusion.• Drove the development and enhancement of 3M's digital presence for employment branding, leading to a remarkable 300% increase in talent community engagement within priority audience segments.• Innovated and implemented a user-friendly "Recruitment Marketing Toolkit," empowering communicators globally with self-service resources to enhance marketing communication capabilities, fostering organizational growth and agility.

St Paul, Mn, Us

Supported high-priority projects for HR Communications and Marketing including Total Compensation Package changes for all employees (including highly confidential executive communication), first on-line benefits enrollment process and system across a very diverse organization - U.S. production and non-production, union and non-union employees - and more. Partnered cross-functionally across the organization and managed several vender partners.

Us

Recruited as an Intern in June, 1999. Rapidly, progressed in responsibility within 5 years of employment. Consolidation and moving the business of 7 service centers to 1 new service center and continual increase in responsibilities in a program management roles supporting new HIPAA regulations which was very new (at the time) and one of the highest priorities for the company.

Bba, Business Management, Marketing, Human Resources

High School Diploma, Business Administration And Management, General