Jacquelyn Candelas Email & Phone Number

Norwalk, CT, US

• Designed a paperless strategy that doubled customer response rates in 2023.
• Created a Account Cross Sell Widget sold 1.1K+ policies from 766 transactions in 2023.
• Led a HomeServe's North Star Initiative with an interactive presentation.
• Created a cross sell initiative that lift CVR by 20%
• Designed HomeServe Canada 🇨🇦 HomeServe.ca, added e-commerce and increased user Engagement: +20% CVR and an increase of 4,000 policy sales in 2023.
• Optimized customer experience resulting in a 30% surge in conversion rates and twofold increase in organic traffic by implementing diverse data sources, streamlined testing tools, and crafting multiple self-service.

Norwalk, CT, US

• Became the resident SiteCore expert and enable U.S. self-sufficiency for front-end design and user experience by FY18.
• Developed a usability testing process to provide feedback and direction on digital designs before going in market without prolonging the time of deployment by FY18.
• Designed our first Self-Service Tune-Up option for launch in our legacy platform during the FY’18 Heating Season. Secured 4000 heating & cooling tune-ups in the past 12 months, accomplishing over 1800 heating tune-ups.
• Global Branding: Built and maintained a virtual style guide of HomeServe’s digital assets to be hosted by HomeServe for use by employees. Become an active, contributing member of rebranding committee focusing on.
• Contributed to acquiring 160K new customers through innovative UX and marketing content, expanding HomeServe's reach in Consumer Electronics, HS APP and Next Gen Lead Gen initiatives.
• Created high-impact homepage element leading to 20%+ CVR boost by FY22-end, while also enhancing web KPIs through designs for acquisition NGLG landing page and Endeavor release.

Northport, NY, US

• Designed ADA-compliant interfaces, screens, and prototypes for cloud-based applications, ensuring accessibility for all users. Collaborated closely with Product Management and Software Developers to refine design.
• Collaborated with diverse clients including Sandata and government agencies, achieving remarkable client portfolio.
• Developed comprehensive marketing strategy for implementing Hallmark's Pet Days app.
• Developed a designed codedx.com website and helped implement various marketing strategies.

Melville, NY, US

• Championed strategic design thinking to explore digital insights, identify lucrative business prospects, and implement novel ideation approaches by orchestrating multidisciplinary team of 10 designers and developers..
• Accomplished implementation of extensive marketing strategies and creation of innovative website designs for notable clients such as Brother Sews, Evans Drumheads, Mather Hospital, Friendly's, Star Career Academy, The.

Melville, NY, US

New York, NY, US

Maintain and design online digital promotions, landing pages, and websites for Travel Impressions an American Express company. Lead Web Designer for HoneymoonsbyDavidsbridal.com. Designed email campaigns, e-banners, and promotions for web sites such as: myaev.com, americanexpressvacations.com and travelimpressions.com.

US

• Executed digital marketing strategies for diverse businesses and advertising agencies, overseeing development of brand identities, website design, and execution of SEO and email campaigns. Revamped brand identities.
• Crafted and fine-tuned 30 impactful websites for small business owners, seamlessly integrating compelling branding elements to enhance revenue generation, boost search engine visibility, and heighten brand recognition.

Responsibilities consisted of the design and management of all creative services, which included: web and print designbrandinginteractive mediae-mailerse-bannersweb site optimizationtrade show displaysweb adsbrochuresadvertisementsmailers3D flash brochurescompany logose-banners and other interactive mediaCommunicate with clients and implement branding of.

Duluth, Georgia, US

Responsibilities encompassed various marketing designs for the Oasis Hotels & Resorts (six resorts located in Cancun, Mexico). Responsibilities included:Web Design Designing brochuresTrade-show posters and banners PowerPoint presentationsFlyers Magazines Ads featured in Travel Weekly & The Knot magazine Newsletter Managed and contracted photographers &.

Lincoln, Rhode Island, US

Responsibilities included designing graphics for software programs and manuals and writing an instruction manual for Endoworks 7.0, a software program used in hospitals. EndoWorks 7.0 was created to provide hospitals with a system that documented patients' visits from the beginning to the end. This program specialized in documenting endoscopic procedures..

B.A. Journalism & Communications, Journalism & Communications Minor Computer Science

Web Page, Digital/Multimedia And Information Resources Design

Certificate In Ai And Product Management, Product Design

Ux

Certificate, Visual Design (Mentor: Andrew Schall)

Multicultural Society