Jacquelyn Candelas Email & Phone Number

Norwalk, Ct, Us

• Designed a paperless strategy that doubled customer response rates in 2023.• Created a Account Cross Sell Widget sold 1.1K+ policies from 766 transactions in 2023.• Led a HomeServe's North Star Initiative with an interactive presentation.• Created a cross sell initiative that lift CVR by 20%• Designed HomeServe Canada 🇨🇦 HomeServe.ca, added e-commerce and increased user Engagement: +20% CVR and an increase of 4,000 policy sales in 2023.• Optimized customer experience resulting in a 30% surge in conversion rates and twofold increase in organic traffic by implementing diverse data sources, streamlined testing tools, and crafting multiple self-service initiatives.• Implemented and launched HomeServe ID login system, while introducing Total Home Warranty Product, HomeServe Cares initiative, and successfully redesigning HomeServe's app.• Pioneered establishment and management of HomeServe's Design System Manager in Figma. Achieved decrease in design and development time on projects in 2021 through action-oriented streamlining of remote work process, enabling optimized, efficient collaboration and maintaining consistent brand identity.• Facilitated over 57,000 one-time payments for HomeServe clients across all three sites, showcasing accomplished 2019 performance.• Attained ADA compliant designs and reduced load time by an impressive 40% through executing UX improvements to e-commerce core site.• Achieved complete design of Payment Portal and FED design of ACH Payment Portal, ensuring mobile-first UI functionality by December 2019.

Norwalk, Ct, Us

• Became the resident SiteCore expert and enable U.S. self-sufficiency for front-end design and user experience by FY18.• Developed a usability testing process to provide feedback and direction on digital designs before going in market without prolonging the time of deployment by FY18.• Designed our first Self-Service Tune-Up option for launch in our legacy platform during the FY’18 Heating Season. Secured 4000 heating & cooling tune-ups in the past 12 months, accomplishing over 1800 heating tune-ups in December 2018.• Global Branding: Built and maintained a virtual style guide of HomeServe’s digital assets to be hosted by HomeServe for use by employees. Become an active, contributing member of rebranding committee focusing on digital rollout of HomeServe’s new logo by FY18.• Contributed to acquiring 160K new customers through innovative UX and marketing content, expanding HomeServe's reach in Consumer Electronics, HS APP and Next Gen Lead Gen initiatives.• Created high-impact homepage element leading to 20%+ CVR boost by FY22-end, while also enhancing web KPIs through designs for acquisition NGLG landing page and Endeavor release.• Achieved HSNA's engagement goal by attaining 73% overall engagement rating on GPTW survey or meeting Marketing target of 66%.• Exceeded FY22 targets by achieving profit of 180.7 million, acquiring 5,125 million customers, and delivering service rating of 4.75.• Collaborated cross-functionally with Strategy and Digital teams to design MTW tests and develop LP designs resulting in 10% increase in Partner MTW conversions by March 2021. • Mastered HomeServe business swiftly, delivering strategic insights and executing robust tactics to enhance customer experience for HomeServe USA, SLWOFA, and SiteCore migration holistically.

Northport, Ny, Us

Designed ADA-compliant interfaces, screens, and prototypes for cloud-based applications, ensuring accessibility for all users. Collaborated closely with Product Management and Software Developers to refine design proposals for cloud-based applications, fostering iterative development within sprint timelines. Orchestrated comprehensive user research initiatives, resulting in data-driven design improvements and seamless user experience.• Collaborated with diverse clients including Sandata and government agencies, achieving remarkable client portfolio.• Developed comprehensive marketing strategy for implementing Hallmark's Pet Days app.• Developed a designed codedx.com website and helped implement various marketing strategies.

Melville, Ny, Us

Championed strategic design thinking to explore digital insights, identify lucrative business prospects, and implement novel ideation approaches by orchestrating multidisciplinary team of 10 designers and developers. Directed end-to-end design process, from creating site maps and wireframes to developing high fidelity mock-ups and front-end development, ensuring optimal user experiences. Formulated and executed UX strategies and plans, evaluating and prioritizing viable options based on profound understanding of Internet trends and user behavior patterns.• Accomplished implementation of extensive marketing strategies and creation of innovative website designs for notable clients such as Brother Sews, Evans Drumheads, Mather Hospital, Friendly's, Star Career Academy, The Cancer Center, Hick's Nurseries, Dowling College, Napa Anesthesia, and Storage Deluxe.

Melville, Ny, Us

New York, Ny, Us

Maintain and design online digital promotions, landing pages, and websites for Travel Impressions an American Express company. Lead Web Designer for HoneymoonsbyDavidsbridal.com. Designed email campaigns, e-banners, and promotions for web sites such as: myaev.com, americanexpressvacations.com and travelimpressions.com.

Us

Executed digital marketing strategies for diverse businesses and advertising agencies, overseeing development of brand identities, website design, and execution of SEO and email campaigns. Revamped brand identities, designed captivating websites, and orchestrated effective SEO and email campaigns for numerous businesses and advertising agencies, driving impactful digital marketing outcomes.• Crafted and fine-tuned 30 impactful websites for small business owners, seamlessly integrating compelling branding elements to enhance revenue generation, boost search engine visibility, and heighten brand recognition.

Responsibilities consisted of the design and management of all creative services, which included: web and print designbrandinginteractive mediae-mailerse-bannersweb site optimizationtrade show displaysweb adsbrochuresadvertisementsmailers3D flash brochurescompany logose-banners and other interactive mediaCommunicate with clients and implement branding of designs. Deliver services within heavy deadlines and coordinate/organize/schedule numerous projects simultaneously.- Log all projects and record completion detail.- Organize a project database. - Interface with clients about proposed creative ideas and present story boarding ideas.- Maintain office with current technology, software and hardware as well as web maintenance and FTP management. - Administer all print ready files and negotiate with print production companies.- Conduct color management and color process.- Function with the executive on our own internal projects, our company web site, and branding.

Duluth, Georgia, Us

Responsibilities encompassed various marketing designs for the Oasis Hotels & Resorts (six resorts located in Cancun, Mexico). Responsibilities included:Web Design Designing brochuresTrade-show posters and banners PowerPoint presentationsFlyers Magazines Ads featured in Travel Weekly & The Knot magazine Newsletter Managed and contracted photographers & freelance artists. Coordinated photo shoots at Oasis Hotels and Resorts in Cancun and oversaw print (color) layouts as well as designs for the web, banner advertisements, e-banners (for Expedia, Orbitz, and Travelocity) and e-newsletters. Designed www.oasishotels.com in 2006.Conducted marketing analysis reports and research.Represented Oasis Hotels & Resorts as a marketing associate at trade shows across the USA. Wrote and designed an online tutorial that educated hotel managers and other clients in how to implement their hotel information on ReservHOTEL's server as well as an instruction manual.Designed web pages for the help section, which are responsible for connecting clients with both the tutorial and manual.Created the ReservHOTEL's (a subsidiary of TravAmerica) online and regular print newsletters, logos, and business cards.

Lincoln, Rhode Island, Us

Responsibilities included designing graphics for software programs and manuals and writing an instruction manual for Endoworks 7.0, a software program used in hospitals. EndoWorks 7.0 was created to provide hospitals with a system that documented patients' visits from the beginning to the end. This program specialized in documenting endoscopic procedures. Created content and followed a specific CA format and style of writing. Designed interfaces and tutorials for online e-learning.

B.A. Journalism & Communications, Journalism & Communications Minor Computer Science

Web Page, Digital/Multimedia And Information Resources Design

Certificate In Ai And Product Management, Product Design

Ux

Certificate, Visual Design (Mentor: Andrew Schall)

Multicultural Society