Jackie D'Aurora Email & Phone Number

Centerville, Oh 45459

Responsible for sales, census, fundraising, marketing and communications for multiple programs across multiple states.

Centerville, Oh

Graceworks is a not-for-profit, faith based corporation anchored by Bethany Lutheran Village, a continuing care retirement community, CCRC. Graceworks sponsors four additional programs: affordable housing for seniors, homes and care for adults with intellectual disabilities, community care programs including a food bank and thrift store that provides emergency assistance, a homecare company with skilled and personal care services. Graceworks programs span 3 states. Serves as a member of the executive team reporting to the CEO, leading the strategy, brand implementation and compliance, development and implementation of marketing, communications and public relations strategy. • Responsible for marketing and independent living sales for Bethany Village Retirement Community achieving record sales within the first twelve months.• Developed new digital marketing strategy. Directed redesign of 6 websites including rewriting all website copy and calls to action. Implemented SEM and SEO campaigns. * Launched social media campaigns across multiple platforms. • Developed and implemented digital ad strategy for Bethany Village retirement community, nursing home and short term rehab unit, homecare services and Consumer Credit Counseling services. • Implemented digital recruitment campaign to drive recruitment of clinical staff to support launch of homecare services.• Developed digital communications strategy for all programs.* Directed new homecare marketing strategy resulting in record growth in homecare services.

Kettering, Oh

Directed marketing strategies for 7 hospital network by managing all aspects of marketing while working closely with business development directors, medical service line executives and physicians. • Created well integrated growth plans encompassing physician outreach, media production, printed materials, web site development and marketing, internal and external communication plans, messaging and branding for key Network and Facility Service areas including Cardiology, Cancer, Neuroscience, Gamma Knife, Women’s Services; Sycamore Medical Center, Bariatrics. • Improved marketing planning and execution outcomes by collaborating with CFO and Business Development Director to re-align Network Marketing and Communications priorities. • Played an integral role in strategic facility growth by integrating marketing growth planning with business development initiatives.• Developed key relationships with service line directors and department heads across the network fostering a clearer understanding of the strategic role of Marketing and Communications. • Dramatically exceeded expectations for targeted physician outreach of Gamma Knife marketing plan while reducing expenses by 50% and achieving increased volumes.• Significantly increased referrals for Gamma Knife service by creating DVD of patient and physician testimonials distributed by physician liaisons.• Developed marketing team with leadership, DiSC assessment tool and team building exercises. • Improved marketing team rapport and satisfaction by initiating team building meetings.• Increased team efficiencies by introducing process improvements to assess work flow and workloads.

Kettering, Oh

Collaborated with the University of Dayton and Dayton Daily News to execute critically needed marketing research.• Increased user interactivity and trackability by updating and redesigning website content and adding specific conversion detail.

Kettering, Oh

Developed high-impact marketing and advertising strategies for specific service lines- Cancer, Neuroscience, Gamma Knife.

Dayton, Oh

Developed and executed direct marketing campaigns targeting local schools to build awareness and increase attendance for this outdoor education facility.

Xenia, Oh

Directed sales staff in 3 states, managed local advertising staff and oversaw $500K department.• Envisioned advertising / sales promotion and marketing / communications strategies for 450 independent grocery retailers in 7 states. • Directed a regional media expenditure of $20 million. • Impacted regional sales promotion expense of $2 million and retail sales in the region of $1.5 billion. • Reduced printing costs producing annual savings of $500,000. • Planned and executed 3 annual trade shows for retailers in Kentucky, Indiana and Ohio as well as executive retreats.

Xenia, Oh

Dayton, Oh

Class Of 2014

Bs, Marketing