Founder And Managing Director
London, England, Gb
I founded Slingshot with the aim to disrupt the sponsorship industry.As Founder my roles varied and included buying the coffee and fixing the printer whilst also leading our teams to deliver over £20m+ in sponsorship sales annually. Other responsibilities included International Expansion, Business Development, Sales, Marketing, Business Leadership, Branding, Artist Liaison, Strategic Consultancy, Commercial Consultancy, P&L Management for clients, HR, Negotiation, Campaign Creation, Lead Generation, and Press Management.I sold Slingshot in 2016 to The Marketing Group (in a deal I generated and negotiated myself), but it continues to thrive in helping organisations identify, create, and optimise media assets so they become viable marketing opportunities for brands to sponsor. It remains one of the foremost sponsorship sales agencies globally.Clients have included The Rolling Stones, Red Bull, Shell, Hyundai, The Extreme Tech Challenge, and many more.