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A highly experienced international general manager with 30 years of customer and consumer strategy, marketing, retail, tourism and business development success managing large teams. Trained in the practicalities of marketing at Unilever, the psychology of marketing in the drinks business, retail strategy at BP and destination marketing and luxury retail at The Bicester Collection - I have deep experience working in every aspect of business development through multiple channels of trade.
Customer Pi
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Co-FounderCustomer Pi Sep 2022 - PresentSomerset, England, United Kingdom
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Chair Of The Board Of TrusteesAll Aboard Watersports Aug 2021 - PresentBristol, England, United Kingdom
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Member Board Of TrusteesAll Aboard Watersports Apr 2020 - Jul 2021Bristol, England, United Kingdom
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Group Marketing DirectorThe Bicester Village Shopping Collection Sep 2017 - Apr 2020Oxfordshire, And Throughout Europe -
Senior Director Brand And CommsThe Bicester Village Shopping Collection Apr 2016 - Aug 2017
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Campaigns Director - Global MarketingThe Bicester Village Shopping Collection Jan 2016 - Apr 2016Bicester / London
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Managing Director - Energy For BusinessBritish Solar Renewables Aug 2015 - Dec 2015Developing new business, in new energy and in new channels of trade - outside of traditional agricultural solar applications -
Global Vice President Of Marketing - Fuels, Retailing And LicensingBp Mar 2008 - Jun 2015United KingdomLeader for -Global Retail brand(s) positioning, communication, offer and innovation strategy-Fuel product innovation pipeline to 2020-Retail and Digital innovation pipeline to 2020-BP's retail brand licensing business -Global Fuel Customer and Consumer research and data analysis-Process for 5 year marketing strategy and 2 year planning for all retail marketsAlso:-Board Advisor to the Innovation arm of Castrol Lubricants-NED to Bath and Wells Diocese board of education Multi Acadamy Trust. -
Vp Fuels Marketing And InnovationBp Mar 2004 - Feb 2008United KingdomManaged growth of premium fuel through new market deployment and established market cultivation. (incremental $1bn GM over 4 years.) Identified opportunity, researched marketing mix, led Simulated test market, Produced look and feel for sub-brand, communications materials and research (measurement) plan. Governed the launch of ‘Invigorate’ – a new slate branded solution for our US Eastern fuels business . This initiative grew our business 2.5% in the face of a long term sector decline.Pioneered a new premium slate model to exploit unique circumstance in South Africa and Russia.
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Global Brand Vp Beefeater, Tia MariaAllied Domecq 1998 - Nov 2003United KingdomBeefeater profitability +£15m during this period driven by performance above plan in Spain and the USA. Launched ultra premium innovation in the US market targeting style leaders. Tia Maria profit improved by cGBP14m driven by growth in the UK.Launched UK test market of Tia Lusso to exploit Christmas liqueur season. Overall Tia trademark grew by 32% 2002/3. -
Marketing Manager FoodsUnilever 1985 - 1998I worked on Unilever business in Europe, Middle East, Latin America and the Far East. Marketing Manager – Foods (1993 -1998) – incl. 2yr secondment to IsraelSenior Product Manager (1992 -1993) Marketing Operations Manager (1990 - 1992) Brand Manager Roles (1988 -1990)Assistant Brand Manager Roles (1987 -1988)
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Frequently Asked Questions about Jackie Fionda
What company does Jackie Fionda work for?
Jackie Fionda works for Customer Pi
What is Jackie Fionda's role at the current company?
Jackie Fionda's current role is International marketing leader / Co-founder Customer Pi.
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Jackie Fionda has skills like Strategy, Business Strategy, Marketing Strategy, Management, Marketing, Customer Insight, Brand Management, Change Management, Marketing Management, Strategic Planning, Leadership, New Business Development.
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