Specializing in creating content on social media outlets. Topics of focus include tablescapes, home decor, DIY and lifestyleJust-gathered.com- Part of the TikTok Creator Network (50k followers; 10 Million+ video views) 92% female- Preferred Snapchat Creator though Snapchat's Media Agency of Record- Part of the Like to Know It/Style Rewards Network- ~65% Male following for home decor/DIY on Instagram Past paid partners include: M&M's, Brooklinen, Pottery Barn, Bedrosian Tile, and various tablescape companies (paper plates, linens and place settings)TikTok: @just_gatheredInstagram: @just_gatheredSnap: foster755

-Managed the company’s industrial supply product catalog via 3rd-party .com marketplaces, including amazon.com, lowes.com, walmart.com and homedepot.com -Uncovered and developed new business opportunities with Amazon to become private label manufacturer for the AmazonBasics brand within Amazon’s growing industrial sector-Created differentiated marketing strategy for each .com marketplace, including: promotional calendar (e.g. advertising campaigns, sponsored ads), pricing strategies, content optimization, exclusive product bundles and product offerings, as well as management of customer engagement with third party sites (e.g. product questions and reviews)-Found new manufacturers, analyzed and recommended new product innovations to add to existing product catalog; presented recommendations to Board of Directors on an ongoing basis-Drove profitable sales/margins and exceeded optimal performance metrics year-over-year Supported forecasting and inventory management processes to achieve target growth

Brands Managed: Campbell Soup Company, Pepperidge Farm, Snyder's-Lance, Hallmark-Created shopper experience strategies and media plans for various accounts including: Campbell Soup Company (Soup and Broth), Pepperidge Farm (Bakery and Goldfish), Snyder’s-Lance, and Hallmark Greeting Cards. Experience plans created a holistic view of all touch points and brand interactions along the shopper’s path-to-purchase-Created media plans that utilized traditional tactics (TV, print, direct mail, in store messaging, experiential sampling), digital media (OLA, mobile advertising, shopping apps, social influencer programs), as well as retail and e-commerce partners as media outlets (Target Media Network, Triad.)-Developed the trial strategy and media plan for the launch of Campbell’s Well Yes! Soup, a 10 SKU line extension, with the initial trial goal of 6 million new households/year; achieved goal within first 3 weeks of launch-Created proprietary metrics that converted shopper marketing KPIs into expected sales results as part of the marketing mix model-Worked closely with cross-agency partners to deliver holistic strategic plans

Brand Managed: PepsiCo -Developed marketing objectives, strategies and shopper engagement programs for PepsiCo North America beverage and snack categories (primarily Pepsi, Diet Pepsi, Mountain Dew, Gatorade, Doritos, Lays and cross category) -Managed day-to-day relationship with key clients and vendors-Leveraged brand assets such as MLB, NFL and Super Bowl to create shopper relationships with PepsiCo products across national and regional retailers-Analyzed consumer behaviors and preferences in various retail channels/geographic locations to develop localized, in-store programs resulting in sustainable, profitable demand for brands-Planned, facilitated and coordinated the annual PepsiCo Shopper Marketing executive conference

Brands Managed: Au Bon Pain, Liberty Bank, Amica Insurance, i-Health Brands (AZO, Estroven and Culturelle)-Helped to develop, train and supervise the agency’s first social media department, which became instrumental in helping the agency to become named as Connecticut’s number one advertising agency by AdWeek in 2012-Developed and managed budgets, forecasts, estimates, invoices, reconciliations and timelines as well as creative briefs and agency kick-off meetings

Brands Managed: Chevrolet and General Motors-Audited, analyzed and planned social media programs and strategies for Chevrolet-Measured social media performance and efforts to optimize engagement and ROI-Managed and promoted social media properties leveraging editorial calendars and scheduling through third party systems (HootSuite and TweetDeck)

Created large-scale weddings, celebrations, and press events throughout New York City. Some guests included Former President William Clinton, Hillary Clinton, Josie Natori, Martha Stewart, Oscar de la Renta, Anna Wintour and Vera Wang.