- Build and run multi-channel campaigns to acquire, engage and cultivate event registrants and attendees for both in-person and virtual events, collaborating closely with editorial and sales teams to define target audiences for each event- Plans and coordinates audience development objectives and strategies to meet the needs of existing and potential audiences in order to organically grow Bloomberg’s email list.- Creates and Manages social campaigns & email campaigns, including but not limited to template design, calls-to-action, and content used in our email communications.- Analyzes campaign performance and measure results using Salesforce and C-vent in real time to produce a successful event and then help develop roadmaps.

-Responsible for the development and execution of a wide range of Collaboration demonstrations for internal and external audiences. Plans, develops, implements demonstrations with responsibilities including demonstration design, use cases, documentation, ordering, and project communication.-Driving engagement of Partners, Business Units and Field Sales team members across the company to build, deploy and support technology demonstrations. -Designed demonstrations, Implemented technologies and delivered demonstrations across Cisco architectures. Achievements include, extended demonstration capabilities--program wide--US/Canada for UCS and DC Management and Automation, TelePresence and Collaboration demonstrations, CxS, DMS, CMx, Physical and Video Security. -Gathering demonstration requirements from the field, capturing momentum of product development teams, and greater market trends, with an eye on the competitive landscape and positioning of solutions against tangible business outcomes

-Worked in tandem with and in support of the Events, Business Development + Advertising Sales teams on client entertaining, added value and branding event development, execution, and implementation-Collaborated with creative team on development of events and regularly attend scheduled sales, marketing and department meetings-Evaluated elements throughout projects to ensure objectives where met, including creation of post-event recap-Generated and adhered to program timelines and proofread event materials, invitations and oversaw event database management-Maintained event website and social networking presence before, during and after the event

-Coordinated and ran all details and logistics for the NY briefing center, including demonstrations, events and open houses. -Lead TelePresence Demonstrations for clients including Amazon, J.P. Morgan Chase, Walmart, Dow Jones, Facebook, Google, Verizon, Government Entities and various Universities and Hospitals across the country -Assisted Account Managers in tailoring their demo case for the client’s specific need/expectations. -Coordinated, Organized and Ran all Spanish & Bilingual Demonstrations in North America and South America -Participated in product launches for internal and external Cisco corporate events; participants include: Rowan Trollope, SVP/GM of Collaboration Technology Group