Passionate and experienced DTC, HCP, B2B/B2C healthcare marketing and advertising professional. I stay current and knowledgeable with regard to the explosion of new promotional and educational opportunities available to engage healthcare customers. As a strategist, I am charged with incorporating audience insights, competitive intelligence and technological advances into the media mix to ensure clients stay ahead of trends. Tailoring the communication plan appropriately is critical to brand success. In today's marketing landscape, leveraging the combination of data and technology allows for just that. With more advanced targeting platforms, media is more personalized than ever before, allowing precise reach and delivery of relevant messaging with measurement outcomes based on an understanding of the different ways individuals interact with media channels and vehicles. With the advent of omnichannel solutions, delivering better customer experiences across digital and personal channels has become the norm for advanced healthcare marketers. I'm proud to have led a cross-functional team of strategic and technical experts across Lumanity to develop and launch Omnichannel Network Engagement Experience (ONEE) earlier this year, a proprietary and powerful personalization engine built from the ground up.My experience spans several therapeutic categories including cardiology, dermatology, gastroenterology, rheumatology, hematology/oncology, surgery and surgical specialties, rare disease, women’s health, endocrinology/diabetes, and psychiatry, as well as non-Rx OTC consumer health/nutraceuticals and medical device/diagnostic verticals. My recent launch experience includes OPVEE, FOTIVDA, OLYSIO, and XARELTO. Skills: omnichannel, healthcare marketing and advertising, channel planning, digital marketing, Search Engine Marketing, Social Media Marketing, traditional media, out of home, media strategy, vehicle evaluation, media buying, analytics and measurement, digital campaign management and operations, and account management.