Jackie Horsfall Email & Phone Number

• Sole copywriter on Content Creation Team, writing content for high-revenue external clients on BtB & BtC marketing assets • Produce copy for assets such as print/digital ads, emails, web pages, social media posts, direct mail, video/radio scripts, long form articles• Develop copy for spec campaigns for custom projects on an as needed basis• Contribute evergreen articles for Gannett’s special section magazines: Senior Living, Healthy Living, Home Improvement, Pets and Gannett Annual Gift Guide• Research audience demographics & psychographics to determine optimal copywriting strategy• Develop resource guides for other teams such as Subject Line Best Practices, Oops Email Error Correction guide, designIQ video script template, designIQ radio script template • Run grammar & spelling quality assurance audits on commercial select team design assets

Des Moines, Iowa, United States

• Write, proofread & edit copy for external clients on BtB & BtC marketing assets • Produce copy for assets such as print/digital ads, emails, web pages, social media posts, direct mail, video/radio scripts• Contribute evergreen articles for Gannett’s special section magazines: Senior Living, Healthy Living, Home Improvement, Pets and Gannett Annual Gift Guide• Research audience demographics & psychographics to determine optimal copywriting strategy

Des Moines, Iowa, United States

• Research, write, proofread & edit content for high-level accounts for all designIQ teams (special projects, custom creative, ad production, email, web etc.)• Write content for newspaper, direct mail, emails, social media, digital ads, video scripts, radio ads etc. • Promote products & services, improve messaging, create media assets for external clients

Des Moines, Iowa, United States

• Research, write, proofread & edit content for circulation marketing internal print & digital products• Promote products & services, improve messaging, create media assets for external clients• Write both original pieces & optimize past pieces for A/B testing• Write content for newspaper, direct mail, emails, social media, digital ads, video scripts etc.

Des Moines, Iowa Area

**Laid off: Economic effects of COVID-19 • Wrote internal employee communications regarding product updates about our Benefitsolver platform • Oversaw/monitored product marketing launch plans and tracked individual deliverables• Collaborated with sales teams during finalist process to create custom marketing material• Managed email communication marketing for product webinars• Collected feedback and responded to comments in app store for the MyChoice Mobile app• Researched market trends, information and news to distribute to sales teams • Prepared communication presentations every week regarding product updates for company-wide meeting

Des Moines, Iowa

• Managed communication between premedia staff, internal publication customers & printers• Developed, implemented and managed premedia schedules for print and digital publications• Monitored deadlines for publications• Prepared documents for archiving • Integrated Time Inc. titles into digital archiving workflow• Verified accuracy of publication specifications (page count, dates etc.)• Received materials for check in and tracking• Activities Committee Member • Culture and Diversity Committee Member

Des Moines, Iowa

**Laid off: reduction in staff layoff• Assisted corporate office and corporate office staff C-Suite (CEO, CFO, CTO, COO etc.)• Acted as executive assistant to CEO• Assisted EHS director with OSHA safety observations, incident reporting and corporate safety incentive program that distributes up to $40,000/year among supervisors and employees• Accounted for Commercial Card Expense Reporting for executive team• Assisted accounting team with check scanning and paying invoices• Arranged executive travel • Wrote corporate section of Mittera Group newsletter• Coordinated/facilitated Mittera's Women Group, a group of 155 women that fosters leadership• Planned parties and company outings for downtown office • Attended to administrative tasks: phone calls, mail, supply requests/ordering, coordination with facilities management and vendors• Managed professional appearance of office and assisted office visitors

Des Moines, Iowa Area

• Launched official social media accounts for government department (Facebook and Twitter)• Created content for department Facebook and Twitter (videos, photos, news articles, infographs)• Wrote press releases for external news media • Designed and managed website for Iowa State Recidivism Reduction Strategy• Conducted interviews of corrections staff, produced photos, videos and stories for website blog• Commissioned two media photography policies for the Iowa Department of Corrections• Designed and wrote department newsletter

Ames, Ia

• Produced content for social media (Twitter)• Led team of student ambassadors at People to People Career Fair• Conducted interviews for hiring student ambassadors • Presented material to student organizations, residence halls, learning communities, classes, etc.• Designed graphics for weekly newsletter• Developed events to further LAS students' career development

Ames

• Wrote online and print articles for Self and Style section• Researched industry topics and interviewed professionals• Pitched innovative ideas to editors weekly• Contributed to Social media (Facebook, Twitter, Instagram)• Collaborated with photographers for weekly editorial covers• Completed Daily 101 training with topics of interviewing, beat reporting and research

Ames, Ia

Omicron Chapter• Updated all social media platforms (Facebook, Twitter, Instagram)• Created content to retain followers and likes• Tracked Facebook and Twitter analytics for growth and engagement

Ames, Ia

Omicron Chapter• Promoted the sorority through advertising via flyers, social media, university contacts and class presentations • Chaired and facilitated Recruitment Committee meetings• Planned recruitment events, fundraisers and community service events

• Monitored and updated company websites and social media accounts (Facebook, Twitter, Linkedin)• Engaged fans and followers through personal interaction• Tracked analytics, insights and link clicks for social pages• Recorded social media demographics, fans/followers, and feedback• Increased Facebook growth by 15% in 3 months• Increased Twitter growth by 22% in 3 months • Coordinated and facilitated the Chamber’s College Connections Program• Assisted with event coordination of North Iowa Band Festival

• Called potential donors for gifts• Maintained good public relations with the alumni and prospects• Clearly updated and verified all specific alumni demographics• Accurately recorded the results of every phone call and filled out forms completely• Efficiently operated automated CampusCall system• Personally raised $3,300 in 4 months