Jackie Horsfall Email & Phone Number

• Sole copywriter on Content Creation Team, writing content for high-revenue external clients on BtB & BtC marketing assets
• Produce copy for assets such as print/digital ads, emails, web pages, social media posts, direct mail, video/radio scripts, long form articles
• Develop copy for spec campaigns for custom projects on an as needed basis
• Contribute evergreen articles for Gannett’s special section magazines: Senior Living, Healthy Living, Home Improvement, Pets and Gannett Annual Gift Guide
• Research audience demographics & psychographics to determine optimal copywriting strategy
• Develop resource guides for other teams such as Subject Line Best Practices, Oops Email Error Correction guide, designIQ video script template, designIQ radio script template

Des Moines, Iowa, United States

• Write, proofread & edit copy for external clients on BtB & BtC marketing assets
• Produce copy for assets such as print/digital ads, emails, web pages, social media posts, direct mail, video/radio scripts
• Contribute evergreen articles for Gannett’s special section magazines: Senior Living, Healthy Living, Home Improvement, Pets and Gannett Annual Gift Guide
• Research audience demographics & psychographics to determine optimal copywriting strategy

Des Moines, Iowa, United States

• Research, write, proofread & edit content for high-level accounts for all designIQ teams (special projects, custom creative, ad production, email, web etc.)
• Write content for newspaper, direct mail, emails, social media, digital ads, video scripts, radio ads etc.
• Promote products & services, improve messaging, create media assets for external clients

Des Moines, Iowa, United States

• Research, write, proofread & edit content for circulation marketing internal print & digital products
• Promote products & services, improve messaging, create media assets for external clients
• Write both original pieces & optimize past pieces for A/B testing
• Write content for newspaper, direct mail, emails, social media, digital ads, video scripts etc.

Des Moines, Iowa Area

• Laid off: Economic effects of COVID-19
• Wrote internal employee communications regarding product updates about our Benefitsolver platform
• Oversaw/monitored product marketing launch plans and tracked individual deliverables
• Collaborated with sales teams during finalist process to create custom marketing material
• Managed email communication marketing for product webinars
• Collected feedback and responded to comments in app store for the MyChoice Mobile app

Des Moines, Iowa

• Managed communication between premedia staff, internal publication customers & printers
• Developed, implemented and managed premedia schedules for print and digital publications
• Monitored deadlines for publications
• Prepared documents for archiving
• Integrated Time Inc. titles into digital archiving workflow
• Verified accuracy of publication specifications (page count, dates etc.)

Des Moines, Iowa

• Laid off: reduction in staff layoff
• Assisted corporate office and corporate office staff C-Suite (CEO, CFO, CTO, COO etc.)
• Acted as executive assistant to CEO
• Assisted EHS director with OSHA safety observations, incident reporting and corporate safety incentive program that distributes up to $40,000/year among supervisors and employees
• Accounted for Commercial Card Expense Reporting for executive team
• Assisted accounting team with check scanning and paying invoices

Des Moines, Iowa Area

• Launched official social media accounts for government department (Facebook and Twitter)
• Created content for department Facebook and Twitter (videos, photos, news articles, infographs)
• Wrote press releases for external news media
• Designed and managed website for Iowa State Recidivism Reduction Strategy
• Conducted interviews of corrections staff, produced photos, videos and stories for website blog
• Commissioned two media photography policies for the Iowa Department of Corrections

Ames, IA

• Produced content for social media (Twitter)
• Led team of student ambassadors at People to People Career Fair
• Conducted interviews for hiring student ambassadors
• Presented material to student organizations, residence halls, learning communities, classes, etc.
• Designed graphics for weekly newsletter
• Developed events to further LAS students' career development

Ames

• Wrote online and print articles for Self and Style section
• Researched industry topics and interviewed professionals
• Pitched innovative ideas to editors weekly
• Contributed to Social media (Facebook, Twitter, Instagram)
• Collaborated with photographers for weekly editorial covers
• Completed Daily 101 training with topics of interviewing, beat reporting and research

Ames, IA

• Omicron Chapter
• Updated all social media platforms (Facebook, Twitter, Instagram)
• Created content to retain followers and likes
• Tracked Facebook and Twitter analytics for growth and engagement

Ames, IA

• Omicron Chapter
• Promoted the sorority through advertising via flyers, social media, university contacts and class presentations
• Chaired and facilitated Recruitment Committee meetings
• Planned recruitment events, fundraisers and community service events

• Monitored and updated company websites and social media accounts (Facebook, Twitter, Linkedin)
• Engaged fans and followers through personal interaction
• Tracked analytics, insights and link clicks for social pages
• Recorded social media demographics, fans/followers, and feedback
• Increased Facebook growth by 15% in 3 months
• Increased Twitter growth by 22% in 3 months

• Called potential donors for gifts
• Maintained good public relations with the alumni and prospects
• Clearly updated and verified all specific alumni demographics
• Accurately recorded the results of every phone call and filled out forms completely
• Efficiently operated automated CampusCall system
• Personally raised $3,300 in 4 months