Jackie Jaquez Email & Phone Number

• Manage, mentor, and develop a team of twenty members across functions spanning data, creative, web, email, and digital marketing
• Oversee database governance and contact hygiene programs to ensure long term viability of our database
• Develop and optimize team workflows and collaborate with internal Informa teams to provide optimal usage of our marketing technology stack to drive productivity and performance
• Plan and own our portfolio's strategic business transformation to a full funnel multi-channel marketing organization

• Led a team of seven who are responsible for websites, email marketing and digital marketing campaigns
• Effectively oversaw the team in the setup and optimization of all paid and organic campaigns to drive key business metrics, including leads, net new names, and verified attendees
• Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content

• Train, manage, and mentor a robust team of six members fostering personal and career development
• Primary marketing representative collaborating with cross-functional teams to execute an internal data warehouse and marketing technology stack migration from legacy UBM to Informa Markets systems
• Partner with sales to understand and refine marketing’s impact on client movement in the purchase funnel

Santa Monica, California

• Oversaw multi-channel marketing and lead generation campaigns for the advanced manufacturing events portfolio
• Worked closely with marketing automation, CRM, and sales operation teams to manage the API integration between Eloqua and Salesforce to ensure accurate lead delivery flows across platforms to sales reps
• Optimized marketing and lead score programs generating a 20% increase in average lead delivery

Santa Monica, CA

• Developed and implemented lead nurture drip campaigns via database segmentation (Salesforce) and marketing automation (Eloqua) to deliver personalized communications resulting in quality lead delivery
• Collaborated with brand, content, and creative teams to develop print, direct mail, and digital collateral
• Launched monthly newsletter for exhibitor prospect nurturing and grew subscriber base by 107% YOY

Agoura Hills, CA

• Provided strategy, KPIs, and analysis for SaaS marketing, social media, and content programs
• Developed personas, workflows, and sales enablement content garnering a 70% lead conversion rate
• Managed company website redesign, from concept to launch, in a 1 month timeline turnaround
• Owned Google Analytics, social media, and internal reporting and analysis of marketing efforts
• Hired, trained, and managed the daily duties of the Marketing Coordinator

Agoura Hills, CA

• Created original content and posted weekly blogs via WordPress to drive inbound SaaS leads
• Deployed monthly email newsletters via ConstantContact & Mailchimp earning a 57% open rate & 7% CTR
• Hosted bi-monthly webinars via GoToWebinar that averaged 125 attendees and 25 leads
• Introduced new content formats (infographics & videos) into Pioneer Infotech's content strategy
• Managed the daily maintenance and growth for Pioneer Infotech’s social media accounts

Santa Monica, CA

• Planned strategic national sponsorship and tactical B2B integrated media campaigns
• Re-launched the Cisco brand via strategic global campaign via digital, print, and OOH media
• Skilled in direct client communication and oversaw client budgets, billing, and discrepancies
• Collaborated with the creative agency to streamline creative delivery and implementation
• Managed $8M CNN Presidential Debate sponsorship plan across digital, tablet, and mobile media
• Executed Cisco’s first campaign on LinkedIn which generated $17,000 in earned followers

El Segundo, CA

• Planned and bought national and global B2B and B2C digital display and interactive ads to help drive awareness and support branding initiatives for Western Digital
• Pulled media metrics, analyzed data, and developed weekly campaign reports for clients
• Communicated with Account/Creative/Project Managers to ensure all deadlines were met
• Externally trafficked DFA tags, impression/click trackers, and creative assets to vendors

El Segundo, CA

• Assisted in a global brand re-launch campaign for The Ritz-Carlton across print, digital, & OOH
• Monitored and optimized digital campaigns with minimal supervision
• Worked with media vendors and internal teams to manage all billing and discrepancies

Santa Monica, CA

• Inputted pre and post media data into CORE: Direct Response database for analyzing
• Planned, booked, and confirmed spot and national television media buys with station contacts for multiple product lines for clients (Proactiv & BeachBody P90X)
• Analyzed and optimized station and day-part performance per the client’s sales goal

Hollywood, CA

• Compiled fashion and entertainment industry data
• Researched product placements of company clients