Jackie Jaquez Email & Phone Number

• Manage, mentor, and develop a team of twenty members across functions spanning data, creative, web, email, and digital marketing• Oversee database governance and contact hygiene programs to ensure long term viability of our database• Develop and optimize team workflows and collaborate with internal Informa teams to provide optimal usage of our marketing technology stack to drive productivity and performance• Plan and own our portfolio's strategic business transformation to a full funnel multi-channel marketing organization

• Led a team of seven who are responsible for websites, email marketing and digital marketing campaigns• Effectively oversaw the team in the setup and optimization of all paid and organic campaigns to drive key business metrics, including leads, net new names, and verified attendees• Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content

• Train, manage, and mentor a robust team of six members fostering personal and career development• Primary marketing representative collaborating with cross-functional teams to execute an internal data warehouse and marketing technology stack migration from legacy UBM to Informa Markets systems• Partner with sales to understand and refine marketing’s impact on client movement in the purchase funnel

Santa Monica, California

• Oversaw multi-channel marketing and lead generation campaigns for the advanced manufacturing events portfolio• Worked closely with marketing automation, CRM, and sales operation teams to manage the API integration between Eloqua and Salesforce to ensure accurate lead delivery flows across platforms to sales reps• Optimized marketing and lead score programs generating a 20% increase in average lead delivery

Santa Monica, Ca

• Developed and implemented lead nurture drip campaigns via database segmentation (Salesforce) and marketing automation (Eloqua) to deliver personalized communications resulting in quality lead delivery• Collaborated with brand, content, and creative teams to develop print, direct mail, and digital collateral • Launched monthly newsletter for exhibitor prospect nurturing and grew subscriber base by 107% YOY

Agoura Hills, Ca

• Provided strategy, KPIs, and analysis for SaaS marketing, social media, and content programs• Developed personas, workflows, and sales enablement content garnering a 70% lead conversion rate• Managed company website redesign, from concept to launch, in a 1 month timeline turnaround• Owned Google Analytics, social media, and internal reporting and analysis of marketing efforts• Hired, trained, and managed the daily duties of the Marketing Coordinator

Agoura Hills, Ca

• Created original content and posted weekly blogs via WordPress to drive inbound SaaS leads• Deployed monthly email newsletters via ConstantContact & Mailchimp earning a 57% open rate & 7% CTR• Hosted bi-monthly webinars via GoToWebinar that averaged 125 attendees and 25 leads• Introduced new content formats (infographics & videos) into Pioneer Infotech's content strategy • Managed the daily maintenance and growth for Pioneer Infotech’s social media accounts

Santa Monica, Ca

• Planned strategic national sponsorship and tactical B2B integrated media campaigns • Re-launched the Cisco brand via strategic global campaign via digital, print, and OOH media• Skilled in direct client communication and oversaw client budgets, billing, and discrepancies• Collaborated with the creative agency to streamline creative delivery and implementation• Managed $8M CNN Presidential Debate sponsorship plan across digital, tablet, and mobile media• Executed Cisco’s first campaign on LinkedIn which generated $17,000 in earned followers• Trained and managed the daily responsibilities of the Associate Media Planner & Buyer

El Segundo, Ca

• Planned and bought national and global B2B and B2C digital display and interactive ads to help drive awareness and support branding initiatives for Western Digital• Pulled media metrics, analyzed data, and developed weekly campaign reports for clients• Communicated with Account/Creative/Project Managers to ensure all deadlines were met• Externally trafficked DFA tags, impression/click trackers, and creative assets to vendors

El Segundo, Ca

• Assisted in a global brand re-launch campaign for The Ritz-Carlton across print, digital, & OOH• Monitored and optimized digital campaigns with minimal supervision• Worked with media vendors and internal teams to manage all billing and discrepancies

Santa Monica, Ca

• Inputted pre and post media data into CORE: Direct Response database for analyzing• Planned, booked, and confirmed spot and national television media buys with station contacts for multiple product lines for clients (Proactiv & BeachBody P90X)• Analyzed and optimized station and day-part performance per the client’s sales goal

Hollywood, Ca

• Compiled fashion and entertainment industry data• Researched product placements of company clients