Jackie Kirchner Email & Phone Number

New York, Ny, Us

Teaneck, New Jersey, Us

Formulated audience-centric messaging, positioning & content strategies; designed targeted campaigns, operationalized account-based marketing programs, and propelled operational maturity.Key AccomplishmentsAccount-Based Marketing- Developed 1:1 account-based marketing framework, which translated customer needs and sales objectives (both opportunity and relationship-based) into marketing objectives and integrated campaign plans; achieved a 25% surge in account engagement.- Partnered with industry CMOs to develop integrated campaign plans, including audience segmentation, messaging, content strategy, and channel orchestration.- Leveraged audience insights, messaging hierarchies, and content strategy best practices to develop full funnel content plans for ten portfolio offerings, including Data & AI, IoT, Software Engineering, and Cloud.- Implemented content audit process, streamlining data and insights from disparate systems and databases. Accelerated SLA from five business days to two—improving campaign speed-to-market and overall efficiency.Portfolio Marketing (PMO)- Led Global Thought Leadership team in onboarding of new project management tool, Workfront. Moved 100% of content requests and Project Manager workflows into the tool; trained over a dozen users and served on global governance committee.- Designed Claims Verification Process which standardized the way marketing worked with legal to verify marketing claims. Trained multiple teams to gain adoption; 198 claims processed in first year.- Performed thorough analysis of Global Marketing activities to identify key inputs for the creation of a dynamic Global Marketing Calendar; created rollout strategy introducing calendar.- Served as business stakeholder for new CMS/DAM. Defined business requirements, user stories and acceptance criteria for Thought Leadership, Analyst Relations, and Sales Enablement content.

Reston, Va, Us

Developed and executed strategic marketing programs targeting key accounts, driving engagement and revenue growth through personalized campaigns and customer-centric initiatives. Influenced digital transformation of marketing team.- Implemented strategic TEAM framework for targeting, engaging, activating and measuring accounts in support of corporate growth goals and in alignment with Field Marketing, Sales Development and Account Engagement teams- Led global account-based marketing strategy for global share-shift campaigns against five major competitors. Organized all facets of campaigns with market research & analysis and strategic go-to-market planning, positioning and sales enablement toolkits. - Won “Marketing Rock Star” award for Outstanding Customer Experience.

Led the strategic development and execution of marketing plans, driving product positioning, messaging, and go-to-market strategies to maximize revenue and market share.- Led global marketing launch and customer adoption marketing strategy of flagship product new release, playing a key role in market and revenue expansion and growth. 75% of customers upgraded to new release in the first nine months. - Cultivated marketing partnership with industry leader Technology Services Industry Association (TSIA), increasing member interest and engagement by 300%. - Won quarterly ‘Big Six Award’–global company recognition awarded for efforts driving cross-departmental process efficiencies and campaign workflow improvement- Spearheaded segment-based ABM program; resulted in 70% lift in engagement, and 3 of 16 target accounts under contract within five months—a 41% increase in pipeline velocity.- Conducted persona-based research and implemented messaging to fit a variety of programs across the buying cycle; devised content calendar with persona-oriented content and ensured maximum customer indulgence. - Negotiated new contracts with syndicated content networks, advertisers and strategic partners, expanding reach and leveraging 45% cost savings over previous contracts.

Tampa, Fl, Us

Marketed higher education online certificates and degree programs to prospective students.Key Accomplishments: - Planned and implemented successful marketing launch of several new degree and certification programs, including Valparaiso University launch--exceeding enrollment expectations by 20%.- Re-structured corporate mini-site strategy and stimulated lead flow by 27%. - Produced and maintained presentations, toolkits and print and online materials that communicated the value and importance of online programs and university partners.- Provided direction and managed the work flow to support internal groups such as media buying (interactive & print), graphic design, copywriting, database marketing and corporate sales.- Created Project Scope Documents to outline project deliverables, milestones, deadlines and specifications.

Directed and tailored all marketing initiatives for four markets, effectively managing marketing budget and developing strategic approaches that addressed location- specific concerns. My dual role with the company allowed me to serve as head of Marketing Department and Creative team servicing clients needing website and graphic design services.Key Accomplishments:- Developed integrated marketing campaigns that expanded client base by 36% - Led the rebranding of the organization in 2010 including changing the company name, domain, corporate identity, marketing materials, product and service bundles and pricing- Led the organization in its application and interview process for the Tampa Chamber’s Small Business of the Year competition, which Infinity won on September 24, 2010- Created marketing strategies for a number of clients under managed services marketing contracts

Collaborated with clients to create, prepare, and direct the implementation of strategic marketing and business plans designed for immediate impact to top line revenue growth as well as contribution to long-range company goals and growth.Key Accomplishments:- Developed integrated marketing/advertising campaigns: direct mail, multimedia advertising, print materials, signage, and Internet presence - Coordinated work with vendors, a 5-member creative team and clients- Used an integrated approach to create balanced marketing programs for a variety of B2B and B2C clients to build their respective brands and businesses- Assumed a lead role in daily team meetings due to strengths in presentation and negotiation skills- Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average)- Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services

Responsible for overall success of franchise program. Identified and developed strategic relationships with potential partners and franchisees.Key Accomplishments:- Created targeted national advertising campaigns through the use of demographic analysis and message focused marketing - Supported VP of Business Development by qualifying inbound inquiries for sales engagement- Developed marketing collateral for potential franchisees including a 25-item questionnaire which resulted in a 40% increase in qualified leads

Managed the strategy and planning of meetings and special events, coordinated all amenities and accommodations for the event.Key Accomplishments:- Managed 46 active corporate accounts throughout the Dallas-Fort Worth metroplex- Increased group sales by 27% with yearly event sales of $350,000- Compiled data and provided reports based on information collected such as marketing trends, competition and pricing