Jackie Krutz Email & Phone Number

Green Bay, Wisconsin

Titletown is the Green Bay Packers' new 45-acre mixed-use development just west of Lambeau Field. It's vision: give back to the community, spur economic development and create a place where people want to work, live and play. Work Accomplishments: 1. Highest PSF for residential and commercial products in the area2. YOY increases in foot traffic and engagement3. Create marketing campaigns that exceed industry standards4. Develop and manage 17-20 strong, efficient and highly productive team members5. YOY increase in sponsorship revenue for public space and eventsJob Duties:• Contribute to the overall strategic and development plan of Titletown (design, construction and operations). Goals: economic growth, new business opportunities, increased land value• Lead strategic vision for Titletown’s public space through the production of year-round activations. Goals: community engagement, increased land value and sponsorship revenue.• Oversee marketing and digital strategies and efforts for Titletown Development and Titletown Residential. Goals: home sales, apartment lease-up, brand awareness, strong digital presence and successful marketing campaigns.• Manage budgets for public space activations, residential properties and commercial assets. Consistently review overall costs to determine ROI.• Work closely with residential management team on apartment lease up and stabilization as well as HOA management. • Continuously manage and coach high-performing full-time and part-time team members by overseeing workflow and improving efficiencies as new projects are created.• Maintain knowledge of market activities, trends and opportunities, identify innovative opportunities to collaborate with community-based organizations, incorporate technology to help create metrics for future growth and source unique program concepts to continuously engage the community.

Green Bay, Wisconsin

Green Bay, Wisconsin

Playa Vista, Ca

Playa Vista is a 460-acre mixed-use development located on the property once occupied by Howard Hughes' aircraft plant, runway and hangars. The community is on the Westside of Los Angeles located between Marina del Rey and the Westchester Bluffs.• Oversee the strategic plan to create a highly desirable community and lifestyle for guests, residents and commercial tenants through the execution of experiential events and services. End results include an increase in community engagement, home sales, housing prices and tenant acquisition. • Plan 50+ community events and classes per year from concept and design to completion. Manage event budget, enhance guest experiences, coordinate with outside vendors and support marketing objectives. Events include concerts and movies in the park, wine and beer tastings, seasonal community events, luncheons, fitness programming and cooking classes for 10-2,500+ people.• Direct operations for the commercial area parks and streetscape. Prepare annual budget, oversee turn-key and capital improvement projects, manage community website and e-blast communications, reduce expenses through filming and reservation revenue and obtain bids and negotiate contracts to decrease costs and ensure quality services are delivered.• Proactively build long-term business relationships with community partners, companies and area businesses. Consistently obtain sponsorship revenue and leverage in-kind donations or reduced pricing for various events and programming. • Develop and oversee the Playa Vista Transportation Management Association to minimize traffic congestion, mitigate parking problems, reduce pollution emissions and encourage accessible and efficient use of transportation resources.• Actively represent and provide leadership on three Boards of Directors that oversee events and programming, the commercial property and residential community.

Playa Vista, Ca

B.A., Psychology

Master'S Degree, Counseling Psychology