Jackie Lamping

Jackie Lamping Email and Phone Number

Chief Marketing Officer at Barry's @ Ava Ventures
New York, New York, United States
Jackie Lamping's Location
New York, New York, United States, United States
Jackie Lamping's Contact Details
About Jackie Lamping

Jackie is a seasoned CMO with nearly 20 years of boots-on-the-ground experience in branding, performance marketing, and revenue acceleration. She has built digital and social media Centers of Excellence in the Fortune 500, led teams at high-growth tech startups from seed-stage through IPO and beyond, managed 9-figure ad budgets achieving 9X ROI lift in under six months, developed B2B growth engine playbooks from zero to 8-figure sales pipelines, and successfully led over 50 GTM product launches across the US, EMEA, APAC, and LATAM. She has advised hundreds of consumer and B2B brands from the agency side and in-house, including Adidas, Best Buy, Clorox, Disney, Fairmont Hotels, Intel, Kindbody, L'Oreal, Lululemon, McDonald's, Microsoft, Novartis, Red Bull, Singapore Airlines, Unilever, Visa, Wendy's, among others. Her expertise and writing have been featured in CNBC, Fast Company, The New York Times, AdWeek, iMedia, Bloomberg, TechCrunch, VentureBeat, MSNBC, Entrepreneur, and The Wall Street Journal. Jackie is an expert recruiter of top talent, with a 99% hire acceptance rate on 100+ offers extended over the course of her career, including multiple repeat hires and consistent top team NPS scores for organizational leadership, trust, empathy, results, and retention. She is a strong believer in the combined power of market analysis, lifelong learning, and experienced instinct to question old tenets and uncover hard truths when faced with uncharted paths and imperfect data. Jackie holds a BA in Human Biology from Stanford University, where she successfully petitioned to formalize a new Area of Concentration in Behavioral Neuroscience, and an MBA from the U.C. Berkeley Haas School of Business. She sits on the Board of the March of Dimes Foundation, writes in Forbes as a Communication Council Member, and has been named as a Top 50 Women in Brand Marketing. Originally born and raised in the Detroit area, Jackie recently relocated from the Bay Area to NYC where she enjoys consuming art exhibits, pondering the permanency of consumer behavior changes in a post-pandemic world, and mentoring the next generation of women leaders.

Jackie Lamping's Current Company Details
Ava Ventures

Ava Ventures

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Chief Marketing Officer at Barry's
New York, New York, United States
Website:
avaventures.com
Employees:
1
Jackie Lamping Work Experience Details
  • Ava Ventures
    Ava Ventures
    New York, New York, United States
  • Barry'S
    Chief Marketing Officer
    Barry'S Sep 2024 - Present
    Miami, Florida, Us
    Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program.
  • Ava Ventures
    Founder & General Partner
    Ava Ventures Oct 2021 - Present
    Ava Ventures offers elite advisory services and capital to help startups from seed through IPO achieve breakthrough growth in the Post-Meta era.
  • Chief
    Member
    Chief Sep 2021 - Sep 2024
    New York, Ny, Us
  • Forbes Communications Council
    Council Member
    Forbes Communications Council Oct 2020 - Sep 2024
    Boston, Ma, Us
  • Cmo Council
    Council Member
    Cmo Council Aug 2020 - Sep 2024
    San Jose, Ca, Us
  • Modern Health
    Chief Marketing Officer
    Modern Health Apr 2020 - Apr 2021
    San Francisco, California, Us
    Put Modern Health on the map as the leading mental wellness platform for employers, becoming the fastest female-led startup to achieve unicorn status in history. Built the marketing function from the ground up, directed and produced corporate video footage to articulate the brand narrative, shifted PR strategy from defensive to offensive, developed client relationships and hosted fireside chats, produced proprietary market research and thought leadership, launched customer advisory board, developed company mission / vision, relaunched website, wrote executive communications and sales templates, hired and mentored team.
  • Newfront Insurance
    Chief Marketing Officer
    Newfront Insurance Feb 2020 - Apr 2020
    San Francisco, California, Us
    Joined to build the category defining brand for the country's fastest growing insurance brokerage. Then COVID-19 happened.
  • Sojern
    Global Vp Marketing
    Sojern Apr 2016 - Feb 2020
    San Francisco, California, Us
    Top marketing executive leading an org of 25+ managing all global marketing functions and PNL for Enterprise and SMB business units: PR, executive and internal comms, conferences and events, proprietary research and thought leadership, digital, social, email, ABM and direct mail, sales collateral, pitch narratives, case studies, marketing operations, tech stack, analytics, brand development, vision / mission statement development.
  • Adroll, A Division Of Nextroll
    Global Head Of Brand And Product Marketing
    Adroll, A Division Of Nextroll Nov 2015 - Apr 2016
    San Francisco, Ca, Us
    Led Global Brand, Product Marketing, Design, Creative Production, and Project Management.
  • Adroll, A Division Of Nextroll
    Sr. Director, Global Growth Marketing
    Adroll, A Division Of Nextroll Jan 2014 - Apr 2016
    San Francisco, Ca, Us
    Developed processes, measurements, and prioritization that delivered a 4.5x ROI revenue growth engine. Led planning, strategy, and execution for Demand Gen (sem, seo, display, retargeting, social, mobile, marketing automation, testing platforms, lead scoring / routing / nurture and funnel optimization), plus Events, PR, Research, Operations, Analytics.
  • Twitter
    Global Brand Advocacy
    Twitter Feb 2013 - Jan 2014
    San Francisco, Ca, Us
    Marketing strategy consultant to Fortune 500 brands, specializing in content, thought leadership, and social ROI measurement. Presented custom brand recommendations to clients and agency meetings of up to 100+. Drove 6+ new 7-figure deals.
  • Apollo Group
    Sr. Director, Social Media Strategy & Development
    Apollo Group Jan 2012 - Feb 2013
    Phoenix, Az, Us
    Led the social media revolution at Apollo Group and University of Phoenix reporting to the CMO overseeing a team of 10+. Developed content strategy for local/national brand presences across Facebook, Twitter, YouTube, LinkedIn, Google+, Tumblr, Pinterest. Tied social strategy to hard ROI through paid media campaigns and referral programs.
  • Apollo Group
    Director, Digital And Social Media
    Apollo Group Feb 2011 - Feb 2013
    Phoenix, Az, Us
    Recruited the digital team, and directed strategy and optimization for a $50MM digital budget, building brand awareness with a 100MM addressable target audience and driving profitable lead volume. Led relationships with major media portals and partnerships with ad exchanges/DSP's/DMPs/PMDs. Exceeded targets in every month of hire while under significant pressure to deliver ROI and hit forecasts in a public company environment.
  • Apollo Group
    Sr. Manager, Digital Media
    Apollo Group Jun 2009 - Feb 2013
    Phoenix, Az, Us
    Developed the industry-leading digital media strategy and performance marketing methodology to achieve a profitable, predictable, high-volume channel for 3x ROI customer acquisition with one of the largest digital budgets in the world. Grew acquisition volume by 800% and reduced CPA by 60% within the first 6 months of hire.
  • Wells Fargo
    Product Marketing Manager
    Wells Fargo Nov 2007 - Jun 2009
    San Francisco, California, Us
    Led go-to-market product launch strategy across Digital, OOH, Radio, Direct Mail, PR, and Events. Produced market research insights through usability testing, quantitative analysis, and focus group studies; created likely-adopter profile models; built business cases for feature enhancements and pricing models. Produced $5MM in first-year product revenue.
  • Wells Fargo
    Marketing Manager
    Wells Fargo Jan 2007 - Jun 2009
    San Francisco, California, Us
    Managed lifecycle marketing programs driving millions of customers toward adoption of online banking, including online transfers, bill pay, online statements, and mobile app downloads. Led testing strategy and marketing mix optimization across email, direct mail, digital, partnerships, and loyalty offers. Optimized to 300% incremental lift in customer activations versus control group.
  • Quinstreet
    Media Buyer
    Quinstreet Feb 2006 - Dec 2006
    Foster City, Ca, Us
    Managed performance display campaigns for 50+ clients and oversaw key account relationships including Yahoo, MSN, AOL, and IAC. Consistently delivered on ROI targets with focus on creative deal-making and growth of emerging vertical markets. Led pricing / contract negotiations, creative strategy, and performance optimization. Managed all vendors and 4 direct reports, nominated for 2006 Media Person of the Year.
  • Quinstreet
    Marketing Analyst
    Quinstreet May 2005 - Dec 2006
    Foster City, Ca, Us
    Managed & optimized 30+ clients to achieve 3x media campaign profitability. Set up A/B testing, analyzed performance, negotiated rates, developed specialized optimization techniques.
  • Hoffman/Lewis
    Media Planning Associate
    Hoffman/Lewis Dec 2004 - Apr 2005
    Oakland, California, Us
    Worked with clients including McDonald’s, Toyota, Bank of the West, VSP, and Rodney Strong.

Jackie Lamping Skills

Digital Media Digital Marketing Strategy Social Media Marketing Marketing Strategy Product Marketing Social Media Integrated Marketing Advertising Marketing Content Strategy Brand Management Lead Generation Strategic Planning Team Leadership Media Planning Market Research Mobile Advertising Customer Acquisition Display Advertising Social Analytics Brand Personality Creative Strategy Demand Generation Real Time Marketing Organizational Leadership

Jackie Lamping Education Details

  • Stanford University
    Stanford University
    Human Biology
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Master Of Business Administration - Mba
  • University Of Sydney
    University Of Sydney
    Advanced Cognitive & Behavioral Neuroscience

Frequently Asked Questions about Jackie Lamping

What company does Jackie Lamping work for?

Jackie Lamping works for Ava Ventures

What is Jackie Lamping's role at the current company?

Jackie Lamping's current role is Chief Marketing Officer at Barry's.

What is Jackie Lamping's email address?

Jackie Lamping's email address is jl****@****ail.com

What is Jackie Lamping's direct phone number?

Jackie Lamping's direct phone number is +141577*****

What schools did Jackie Lamping attend?

Jackie Lamping attended Stanford University, University Of California, Berkeley, Haas School Of Business, University Of Sydney.

What are some of Jackie Lamping's interests?

Jackie Lamping has interest in Gardening, Electronics, Home Improvement, Reading, Home Decoration.

What skills is Jackie Lamping known for?

Jackie Lamping has skills like Digital Media, Digital Marketing, Strategy, Social Media Marketing, Marketing Strategy, Product Marketing, Social Media, Integrated Marketing, Advertising, Marketing, Content Strategy, Brand Management.

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