Jackie Lawrence Email & Phone Number

Las Vegas, Nevada, United States

● Develop multi-platform digital media plans, strategy and planning for new and existing clients across travel, hotel, casino and retail verticals to enhance sales and attract website traffic, utilizing paid media channel platforms such as Meta, Google Ads, TikTok, Pinterest, and/or LinkedIn.● Understanding and aligning with client goals, creating campaign structures, and performing optimizations by extracting insights from campaign data, identifying trends, and providing recommendations.● Provides strategic insight for media planning on specified accounts with a focus on using best-in-class assets to drive profitable returns for the agency’s clients.● Management of all digital media budgets (occupancy and/or visitation efforts) with continuous monitoring of budget pacing, optimization, and analyzation of results.● Participates and contributes to the continued growth of the Digital Team by providing strategic direction and participating in the management of a team of digital media specialists.● Establishes delivery processes and standards for the Digital Media team.● Stays abreast of digital industry trends, business opportunities and best practices.● Deliver regular reporting and ad hoc campaign updates for assigned clients.

Las Vegas, Nevada Area

• Leads and motivates a team of media manager(s), media planner/buyer(s), and Billing with complete oversight to include online (paid social, search, programmatic, video, branded content, digital audio) and offline (broadcast, out-of-home, digital/place-based out-of-home print).• Define, oversee, and lead media planning and distribution strategy, execution and optimization for multiple campaigns, including but not limited to hospitality, visitation, gaming, entertainment, F&B, promotions, recruitment, branding, and/or retail.• Management of paid media budgets with continuous monitoring of budget pacing, optimization, and analyzation of results, assessing channel contributions to make key decisions about spend allocation • Cross-functional collaboration with other members of the marketing and e-commerce teams such as eCommerce, Analytics, Hotel Strategy and Revenue, Casino Marketing, Programmatic, Search/Meta, and Affiliate Marketing letting the data help frame media recommendations.• Supports and cultivates new ideas and methods to deliver business solutions, keeping up-to-date on emerging trends, media consumption habits and the advertising marketplace. • Analyze and presents digital media reporting and optimizations to key stakeholders. • Oversees Advertising Billing ensuring processes are followed as set forth by Corporate Finance, Accounts Payable, Internal Audit, Sourcing; including invoice reconciliation, month-end accruals and general ledger analyzation and actualization.• Instrumental in building the in-house advertising team from two members to 15 in 2014. Prior to going in-house, managed large agency relationship (25+ agency members assigned to the account across all mediums) for domestic properties for planning and buying.• Previous positions held within the Advertising/Media Department beginning April 2004: Advertising Coordinator, Media Planner/Buyer, Media Specialist, Media Manager.

Canton, Ohio Area

• Responsible for evaluating, recommending and buying/placing broadcast, print, direct mail and outdoor media for 13 franchise, family owned auto dealership in the Canton, Ohio area.• Manage RPM Program (customer loyalty program) in all capacities: implementation, fulfillment, processes, customer acquisition and retention, Web site management, and supervision of one part-time employee.• Developed and managed car shows, and local charitable and in-house events.• Maintain advertising budget accountability for each of the 13 franchises.• Maintain co-op advertising reimbursement processes for each of the 13 franchises.• Develop broadcast media creative (radio and TV scripts, spots, etc.).