• Responsible for marketing and promotion of theatrical films throughout North America and the UK• Create tailored marketing strategies and budgets based on each film’s feature, marketing materials, anticipated box office, and theatre distribution pattern• Develop social media strategy, including the creation of online content, collection of pre-release and post-release data, and the evaluation of outreach effectiveness • Manage and communicate with local coordinators, media companies, vendors, and business partners for each film• Successfully distributed over 20 Chinese titles including blockbusters such as Youth, The Ex-File 3, Battle of Memories, and The Devotion of Suspect X

• Edited the reality show Fans Journey to the West, a 10-episode NBA entertainment show which was broadcast on Youku Sports; each episode had over one million online views• Edited over 300 episodes of Hollywood at Your Doorstep, a Hollywood entertainment daily news show on Tencent Video; the show has over 360 episodes and has generated more than 30 million online views• Managed show promotion by creating social content and organizing online activities

• Assisted the director with event planning, booking venues, and project updates• Created voting reports, designed e-cards and posters, wrote press releases for TV programs, and conducted marketing research and community outreach

• Oversaw recruiting, fund raising, training management, activities arrangement, and inside and outside communication. • Organized and perform in several in-campus and off-campus shows. • Won Team Champion in "What's going on" music competition with M2 Dance Crew.