Clients: Samsung, Quibi, American Express

Client: Google HardwareLed Google Pixel 3 OOH launch, including development, design, and production to execute global media plan.Implemented visual design and strategy for Google Pixel Night Sight, driving cross-channel adaptation and laying groundwork for future campaigns.

Client: Hulu Managed ideation and led multiple overseas productions for 2018 brand campaign.Co-authored campaign rollout plans with Hulu brand team, crafted strategic campaign narratives, and presented data-driven rationale to senior leadership.Evaluated creative concepts and provided strategic direction to clients to ensure consideration of agency SOW, production processes, budget, and timelines.Liaised with Hulu creative team to ensure campaign consistency and cohesiveness while navigating multi-step approval processes and streamlining workflow.Supervised team members at all levels throughout campaign execution and production. ++Client: PayPalLed cross-functional team in executing second edition of ‘Local Selects’, an influencer-led live, social, and digital interactive shopping experience.Production received Silver Cannes Lion, two Shorty Awards: (1) Gold in Financial Services; (2) Bronze in Real-Time Response.Production received Shorty Awards: Gold in Financial Services, Bronze in Real-Time Response. ++Client: Infiniti GlobalLed execution of multiple global productions for Q50 launch featuring Stephen Riley Curry.Quickly developed strong relationships with Hong Kong-based clients and internal stakeholders to navigate agency transition in parallel to execution of final productions.Supervised multiple team members throughout development of global campaign toolkit, extensive multinational legal synthesis, and organization of global versioning (> 350 deliverables).

Client: State FarmCollaborated with agency leadership to craft and launch new brand conviction; managed restructuring of digital communications, ensuring cross-channel consistency.Led development of strategy and creative for State Farm’s social and digital NFL presence with Aaron Rodgers, amongst other notable Packers.Leveraged social listening to source content for #Donate4Katherine documentary; led vetting process to craft narrative and ensure brand fit.Independent account lead for Neighborhood Assist program; managed creative development, email marketing, and technical production for new campaign website, promotional social content, and participant retargeting strategies.

Client: State FarmLed range of strategic marketing initiatives to optimize expansive digital media plans across multiple verticals and channels (> $150M per year).Crafted recommendations, managed digital creative development, and oversaw production for multi-million dollar programs, such as State Farm’s Discount Double Check.

Client: National Basketball Association Authored SOW documents, including staffing plans, fees, timelines, and budgets that drove incremental agency revenue.Led creative development and implementation of Christmas and All Star Game productions (TV, Digital, and OOH).

Client: New York LotteryLed fully-integrated General and Hispanic market campaigns at various budget levels with new product launches each month.Collaborated on new business pitch; RFP: 1) grow discretionary income for Lottery; 2) achieve 15% growth goal for Lotto game.

Client: New York LotteryManaged TV, radio, print, OOH, and digital productions; collaborated closely with stakeholders from creative briefing through final traffickingLed daily trafficking, creative and media rotations, quarterly and tactical production estimates, and talent negotiationsSupervised team’s 2014 summer intern; intern won final presentation competition

Client: NovartisProvided on-going client service support (status reports, conference reports, production timelines, budget reports, talent updates, regular competitive alerts, etc.)Assisted Account Executive with day-to-day duties, including budgeting and billing for production, talent negotiations, network clearance, and legal submissionsWorked closely with partner agencies and international Saatchi network; managed global creative adaptations

Client: Pampers, Procter & GambleCoordinated day-to-day projects with North American and Global agency teamsManaged status documents and conference reports, handled international material/usage requests from global partners and maintained contact with clients and key partner agenciesSupported Account Team in management of TV and print productions, including the development of timelines and pre-production materialsResponsible for conducting weekly competitive reports

Constructed a $10 million media plan; Led the concepting and development of a mobile application, microsite, non-traditional advertising, in-store merchandising, and all social media executions of the campaign. Managed a team of four by delegating responsibilities, setting deadlines, and coordinating biweekly meetingsWinner of 3 Silver Student ADDY Awards in the Integrated Campaigns, Television, Radio categories.

Clients: Noble House Resorts, Sky Resorts, City of Pensacola, Pensacola International AirportManaged brand sentiment across social media platformsS&R to initiate engagement through Hootsuite

Clients: Jack Daniel’s Tennessee Whiskey, CDC, truth, Tyson, TitleistComposed in-depth competitive analysis and debrief of campaign strategies within the spirits and consumer packaged goods industriesAttended weekly status calls with the Jack Daniel’s internal and client teams to update over 80 working projectsCompeted in an intern project for Titleist to increase awareness of the brand and products to golfers ages 24-32 through non-traditional media