Jackie Goodman Email & Phone Number

Los Angeles, CA, US

New York, NY, US

New York, NY, US

Clients: Samsung, Quibi, American Express

OO

Client: Google HardwareLed Google Pixel 3 OOH launch, including development, design, and production to execute global media plan.Implemented visual design and strategy for Google Pixel Night Sight, driving cross-channel adaptation and laying groundwork for future campaigns.

New York, NY, US

Client: Hulu Managed ideation and led multiple overseas productions for 2018 brand campaign.Co-authored campaign rollout plans with Hulu brand team, crafted strategic campaign narratives, and presented data-driven rationale to senior leadership.Evaluated creative concepts and provided strategic direction to clients to ensure consideration of agency SOW.

New York, NY, US

Client: State FarmCollaborated with agency leadership to craft and launch new brand conviction; managed restructuring of digital communications, ensuring cross-channel consistency.Led development of strategy and creative for State Farm’s social and digital NFL presence with Aaron Rodgers, amongst other notable Packers.Leveraged social listening to source.

New York, NY, US

Client: State FarmLed range of strategic marketing initiatives to optimize expansive digital media plans across multiple verticals and channels (> $150M per year).Crafted recommendations, managed digital creative development, and oversaw production for multi-million dollar programs, such as State Farm’s Discount Double Check.

New York, NY, US

Client: National Basketball Association Authored SOW documents, including staffing plans, fees, timelines, and budgets that drove incremental agency revenue.Led creative development and implementation of Christmas and All Star Game productions (TV, Digital, and OOH).

New York, NY, US

Client: New York LotteryLed fully-integrated General and Hispanic market campaigns at various budget levels with new product launches each month.Collaborated on new business pitch; RFP: 1) grow discretionary income for Lottery; 2) achieve 15% growth goal for Lotto game.

New York, NY, US

Client: New York LotteryManaged TV, radio, print, OOH, and digital productions; collaborated closely with stakeholders from creative briefing through final traffickingLed daily trafficking, creative and media rotations, quarterly and tactical production estimates, and talent negotiationsSupervised team’s 2014 summer intern; intern won final presentation.

London, Greater London, GB

Client: NovartisProvided on-going client service support (status reports, conference reports, production timelines, budget reports, talent updates, regular competitive alerts, etc.)Assisted Account Executive with day-to-day duties, including budgeting and billing for production, talent negotiations, network clearance, and legal submissionsWorked closely.

London, Greater London, GB

Client: Pampers, Procter & GambleCoordinated day-to-day projects with North American and Global agency teamsManaged status documents and conference reports, handled international material/usage requests from global partners and maintained contact with clients and key partner agenciesSupported Account Team in management of TV and print productions.

Tallahassee, FL, US

Constructed a $10 million media plan; Led the concepting and development of a mobile application, microsite, non-traditional advertising, in-store merchandising, and all social media executions of the campaign. Managed a team of four by delegating responsibilities, setting deadlines, and coordinating biweekly meetingsWinner of 3 Silver Student ADDY Awards.

Tallahassee, FL, US

Clients: Noble House Resorts, Sky Resorts, City of Pensacola, Pensacola International AirportManaged brand sentiment across social media platformsS&R to initiate engagement through Hootsuite

Boston, MA, US

Clients: Jack Daniel’s Tennessee Whiskey, CDC, truth, Tyson, TitleistComposed in-depth competitive analysis and debrief of campaign strategies within the spirits and consumer packaged goods industriesAttended weekly status calls with the Jack Daniel’s internal and client teams to update over 80 working projectsCompeted in an intern project for Titleist to.