Vice President, Marketing
Vista, Ca
Accomplishments 2013/2015- Successfully lead EasyTurf through negotiations to secure profitable endorsement agreements with Cesar Millan, LaDainian Tomlinson, LEGOLAND CALIFORNIA and Jeremy McGrath.- North American organic Search engine placement increases of more than 140%- Dramatically exceeded lead generation targets in five of five distribution channels through innovative cross channel, cross media marketing campaign to feed sales efforts and drive the achievement of top line revenue goals.- Lead EasyTurf in marketing strategy, product positioning, brand creation and Nationwide launch of EasyTurf sub-brands, PetTurf & RVLawn - Executed the overhaul of the National exposition booth branding and presence as well as creating and maintaining sales follow through for dramatic year over year commercial lead growth- Spearheaded the charitable giving and installation of more than 30k sq. ft. of turf to area non profits- Devoted more than 300 person hours of community service to area non profitsDirect staff in the participation of 26 National Expositions and more than 160 area events annually.Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.Provide leadership and/or support the design, development, and implementation of products and service lines.Oversee and provide direction to market and competitor analysis.Provide leadership, direction and management of the market research function.Oversee institutional and system-wide marketing reporting function that can track, measure and analyze performance.Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.Lead the development of joint ventures, affiliations and partnership arrangements.Coordinate marketing efforts of resellers, including international resellers, with strategic plans and objectives.
