Strategic partner accountable for growing Lytx brand as a global top tech employer. Building, tracking, and measuring multimedia recruitment marketing campaigns that tell a unified brand story, while differentiating Lytx and increasing candidate engagement. Leveraging strong creative and professional writing skills to create content marketing campaigns across paid and earned channels. Continuously following and absorbing the trends of recruitment marketing, social media and employer brand strategy to incorporate into Lytx’s recruitment marketing strategies and help successfully and strategically attract top talent.

Built, tracked, and measured multimedia recruitment marketing campaigns that tell a unified brand story, while differentiating the company and increasing candidate engagement. Used strong creative and professional writing skills, created paid and earned marketing strategies. Acted as social media manager across career platforms. Coordinated branding/recruitment events. Worked cross-functionally to develop engaging stories and visuals, including testimonials, data/surveys, social media content, blog posts, photos, and videos.

Create images that evoke feeling and emotion, and tell a story. Develop and manage the brand. Responsible for marketing, building client relationships, establishing a web/social media presence, and client communications. Proficient in Adobe Photoshop, Lightroom, Illustrator and InDesign, and Word Press. Manage contracts and business finances. Utilizing strong organizational and communications skills, successfully established a client base both domestically and internationally. Visit jackielynnphoto.com

Helped define and execute internal and external communications strategies in print and electronic mediums including leadership messaging, employee engagement, development of customer success stories and spotlights, and cross-functional support. Wrote and designed digital newsletters sharing human resources messaging to more than 500 employees. Developed videos, articles, blogs, and collateral materials that built brand awareness. Oversaw and contributed to blogs on two websites. Responsible for daily management of social media across multiple platforms, represented the brand voice on social channels and kept a log of messaging and effectiveness. Uncovered newsworthy story angles and successfully articulated the stories through multimedia channels. Served as public relations liaison with an outside PR agency, strategically promoting through broadcast, print, and online. In 2017: 2,521,095 people reached through digital placements; earned press coverage of more than $165,000; featured in broadcast 21 times; and in print, 15. Oversaw and updated the Public Relations Editorial Calendar. Oversaw brand reputation in the development of press releases, fact sheets, FAQs, and press kit materials. Prepared and trained company spokespeople through the creation of support materials and talking points. Wrote, edited, and delivered content for websites using SEO tactics to increase visibility. Managed communication with vendors. Served as a strategic communications advisor. Identified awards and speaking engagements. Acted as project manager. Assisted in organization and execution of annual outreach event.

Launched successful magazine as the content creator, editor, and photographer ensuring an established and respected publication. Connected with residents, interviewed families and wrote the feature articles. Selected supplemental content. Rewrote, proofread, and managed submitted copy to ensure press deadlines were met. Responsible for the quality of information and articles making sure they complied with ethical codes of practice and legal guidelines. Received numerous accolades from the community about the feature articles.

Responsible for communications design and management, community relations, project management, and vendor/supply management. Coordinated, obtained, analyzed, and selected pertinent information for publication in the weekly newspaper and other external media outlets. Supervised others within the department, interns, and local contributors. Served as a spokesperson to local media and community. Initiated, developed, and produced effective communications deliverables, including written messages, videos, leader questions and answers, etc. Managed external communications proactive and reactive strategies, engaging directly with customers online to answer questions and resolve any issues or concerns. Redesigned the layout of the newspaper resulting in an increase of readership both in print and online. Conceptualized, researched, and wrote articles and news briefs. Edited submitted text for accuracy and clarity following Associated Press/Navy guidelines, coordinating with departments, community members, and private organizations regarding effective contributions. Managed communication and coordination with outside vendors, working under tight deadlines. Developed and wrote scripts for leadership in the appropriate writing style. Photographed events, created graphic art, and designed print publications. Built and executed social media and content strategies on Facebook and Twitter, engaging people across the globe and increasing Facebook reach by more than 100 percent. Built measurability into programs, analyzing and assessing the effectiveness of projects and campaigns. Developed creative concepts for multimedia deliverables to support communications initiatives including serving as video producer. Used internal web design and editing tools, and also SharePoint. Prepared after action reports on community relations events. Provided media training and talking points for spokespeople. Created procedures manual including templates and style guide. Developed training program.

Worked cross-functionally with key stakeholders and executive management to create and/or support effective company-wide communications including large-scale meetings. Promoted employee awareness and satisfaction in a customer-focused culture to enhance business growth. Developed campaign-style communications to connect employees with company goals, including the creation of collaterals, videos, and webcasts. Responsible for product design, negotiation with stakeholders and participants, project management, and vendor/supply management. Managed, wrote, edited, and developed layout for a variety of print and electronic communications. Managed print process for projects including soliciting bids, maintaining the integrity of the brand, and overseeing the production process. Managed coordination of company-wide events and logistics. Developed marketing materials and outreach for events. Directed external strategies and activities that promoted company visibility, building a strong company image and increasing consumer propensity to do business. Counseled senior management on the importance of frequent, open communication. Maintained website using Microsoft FrontPage and internal content management system. Managed radio, print, and online advertisements. Built and executed social media and content strategies, engaging people across the country. Worked with the production team to develop videos, wrote scripts, and acted as producer. Provided media training to senior level management. Created talking points and press kits. Served as public relations liaison.

Managed communications to ensure employee understanding and engagement in key areas such as compensation and benefits, career and leadership development, career mobility, and company internal operations while adhering to corporate guidelines. Created internal communications strategies, structures, and processes that ensured the delivery of news and information to employees and connected employees with the company's goals. Worked cross-functionally with key stakeholders, including senior management, marketing, human resources, and various other departments and teams to create and/or support effective company-wide communications. Created and managed Professional Development Series to promote career and leadership growth activities. Built and executed key employee communications campaigns. Established or continuously improved process and tools and provided documentation for processes and status of initiatives. Developed and created baseline marketing communications, including newsletters, collateral materials, direct mail, presentations, and promotional literature. Crafted policy documents and communication plans. Helped manage and promote employee volunteer opportunities. Wrote speeches and professional presentations. Planned and staged events and presentations. Designed and created visual displays. Researched and prepared reports and grant submissions. Identified appropriate media for communications materials and/or speeches based on presenter, audience, content, timing, and budget. Coordinated Employee Recognition Program. Conducted and responded to surveys. Effectively communicated confidential employee relations’ information to management. Produced materials within budget while utilizing internal resources and/or external vendors. Worked with graphic designer to innovate new communication vehicles. Managed various spreadsheets. Received “Bulldog Award” for excellence, tenacity, and innovation.

Researched and developed a range of print and electronic communications deliverables to inform franchisees and associates of corporate initiatives. Created and managed the distribution for internal publications. Managed multiple projects with competing deadlines. Worked cross-functionally with marketing, product development, and customer support to ensure the highest level of customer satisfaction. Provided counsel to groups or individuals with communication needs and developed and implemented communication plans in support of projects, coordinating the efforts of team members to ensure successful project completion and positive results. Researched and prepared reports. Exercised independent judgments with the limits of policies. Provided expert communications support to cross-functional teams and was recognized as “Rookie-of-the-Year” by the Marketing Department and received “Excellence” award for work on Document Services project. Coordinated company-wide meetings, managing logistics. Helped with public relations as needed.

Responsible for communications design and management, negotiation with stakeholders and participants, project management and vendor/supply management. Coordinated major image and community outreach events that reached approximately 40,000 people combined yearly. Managed overall project design for events, ensuring successful pre-event planning, event execution and post-event analysis. Secured venues, catering, and support technology and coordinated the development of materials to execute a quality event. Project manager of large-scale marketing campaign. Initiated, developed and executed strategies for the project in consultation with subject matter experts and in accordance with project objectives. Prepared, organized and conducted educational programs and events in the community. Team member of an unprecedented, comprehensive marketing campaign reaching hundreds of thousands of families yearly. The program served as a guide for other public broadcasting stations and future departmental growth. Researched and wrote grant proposals. Researched, developed, produced and managed content for website. Wrote quarterly and yearly reports Identified opportunities to publicize project. Conducted workshops. Planned and staged community events. Oversaw project components, which included: radio and television promotion, print, community resource events, public service announcements and the Internet. Managed a $2 million budget and performed basic accounting. Wrote, edited and proofread press releases and followed up with press contacts. Served as spokesperson to local media and community. Acted as web content producer, utilizing style constraints and copy editing skills to convey content in small spaces for multiple concurrent projects. Counseled with internal departments and community members to fulfill specific website needs. Acted as department coordinator for collateral materials as it related to the creation, production, and distribution.

Associate Editor, responsible for the organization of the member magazine with a circulation of 40,000 subscribers. Wrote magazine articles and press releases. Acted as media contact. Built media relationship with trade journals and business journals in an effort to gain press release placement or stories. Created organizational system to ensure deadlines met. Result: cost savings for the station. Planned station events and organized meetings.