Jackie Mclaughlin Email & Phone Number

Philadelphia, PA, US

Fort Washington, Pennsylvania, United States

• Develop results-driven, integrated marketing campaigns for a variety of clients in the financial and retail industries.
• Increase brand awareness and drive engagement of clients’ products and services through customized strategies.
• Create and edit content including websites, emails, blogs, social media, print ads, brochures, and other forms of marketing collateral.My clients have included the Risk Management Association (RMA), eBay/PayPal/Bill Me.

Philadelphia, PA

• Through ten years freelance and almost two years full-time, I unified the voice of RMA’s marketing initiatives across multiple delivery channels including website, email, social media, blog posts, print communications.
• Managed the content and production of RMA’s weekly newsletter consistently averaging an open rate of 32% (exceeding 21% industry average).
• Managed RMA’s social media presence on Twitter and LinkedIn growing the number of LinkedIn followers from 12,000 to over 20,000 in one year. Achieved this by defining a strategy that combined targeted content with rich.

• Managed the creation and daily maintenance of content on wilmingtontrust.com and the websites of its affiliates, balentine.com and spvmanagement.com.
• Worked with marketing and business line managers and the legal department to develop emails, marketing messages, and website content.
• Managed the Editorial Review Board, overseeing the development of new articles by commissioning freelance financial writers, editing drafts, and obtaining approvals from in-house industry experts.

• Developed promotional concepts and content for GSI’s sporting good websites.
• Wrote consumer emails, newspaper and magazine ads, radio spots, banners, teasers, and merchandising units for the websites as well as for Yahoo!

• Researched, conceptualized, and wrote national print campaigns, radio, and television spots to build QVC’s image and generate tune-in to the live show.
• Tailored marketing messages to current and prospective customers through brochures and direct mail materials.
• Wrote USA Today tune-in ad that resulted in 12,000 first-time buyers.

• Wrote print and radio copy for NJ Transit, PECO Energy, and Temple University accounts.
• Pitched campaigns for the Pennsylvania Lottery account.