- Owned and executed content strategy for Boston Scientific corporate social channels - Managed social media editorial calendar partnering with key stakeholders across different businesses, functions and regions - Analyzed content performance regularly and used insights to inform strategy updates- Oversaw Employee Advocacy program including tool RFP and implementation, content standards and moderator training - Responded to questions and comments via enterprise social media management solution in a timely manner helping foster community - Supported issues monitoring leveraging insights from social listening solution

- Managed paid social planning, strategy and optimization, including budget and reporting - Nurtured relationships with community influencers, extending brand reach for key messaging - Utilized social to steward corporate relationships and build awareness of company mission- Created and provided monthly management dashboard on key performance indicators- Managed daily social content calendar in collaboration with key stakeholders- Educated and trained internal employee social ambassadors, growing relationships with key external partners, extending channel reach, and providing subject matter expertise

- Managed content creation process and social content calendar in collaboration with relevant marketing partners- Evaluated campaign performance regularly and updated leadership team with relevant insights - Developed growth-focused goals in partnership with team and brand leaders- Researched emerging platforms and tracked industry innovation to support business goals- Nurtured social communities and provided customer care - Managed budget and resources for social media portfolio

- Established social media program across multiple channels, including content development and reporting - Implemented and generated content for the Red Wing Heritage website- Developed and managed product launch and public relations strategies seasonally- Collaborated with large retailers, such as Nordstrom & Brooks Brothers, on event planning andcreation of in-store selling tools- Managed development of merchandising and point-of-purchase materials for retail, includingdesign of large-scale shop-in-shop items- Traveled throughout North America, Europe, & Japan to align global goals with key stakeholders- Hired and mentored marketing intern

- Designed digital and print collateral such as logos, book covers and advertisements