Embracing paradigms to forge a path is my specialty. Two decades in the media industry speak to the comfort I find building successful relationships in fast-paced and high-pressure environments. I utilize causal path directionality to forecast and ride trajectory shifts that generate interest and calls to action. I firmly believe that opportunities for growth and effective agency can be found within critical transitions — if you know where to look. My insight and guidance of multi-faceted framework requires structural flexibility. Experience has taught me that adaptability is the architect that sparks momentum and analytical creativity streamlines collaboration. I integrate these perspectives in an atmosphere of mutual trust and assistance in order to produce exceptional results.
Freelance
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Content And Engagement Strategy ConsultantFreelancePhiladelphia, Pa, Us
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Strategic Planning & Engagement ConsultantFreelance May 2013 - Present- Operational guidance.- Trigger marketing.- Fundraising.- Copywriting.- Logistics.- Data analysis and profiling.- Demographic research.- Optimization strategies and contingency planning. - Trend forecasting.- Long-term focus strategy development with short-term motivational applications.- Integrated campaign design and implemention. - Tagging overlooked markets with newly determined sequences. - Asset management. - Community outreach and appeals.- Patient advocacy.- Disability advocate.- Partnership development.- Event sponsorship and activation.- Volunteer outreach.
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ProducerFreelance Jul 2005 - Present- Situational assessments under time constraints that adhere to broadcast and ethical media standards. - Story research and development.- Specialized content creation to engage target audience. - Production oversight and collaboration with associated departments in order to streamline all polished components ensuring content accuracy with high-quality visuals. - Demographic research and analysis.- Client relations.- Content redirection and restructuring to increase engagement. - Copywriting.- Broadcast contingency planning.- Talent development.- Field production.- Budgeting, scheduling, and resource management. - Crowd manipulation.- Stewardship.- Event sponsorship and activation.- Crew advocacy for social and organizational changes within the workplace.- Backup running crew, set designer, and on-air talent.
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On-Air Strategic PlannerNbc Sports May 2011 - Apr 2013Stamford , Ct, Us- Network rebrand rollout planning for all markets for the transition from Versus to NBC Sports Network.- Forecast live programming strategy for network and top local broadcast markets: Tour de France, NHL draft, NHL regular season games, Stanley Cup playoffs, Rugby World Cup, Professional Bull Riders (PBR), Premier League, NBC SportsTalk and IndyCar Series and London Olympics pre-launch push.- Responsible for the development and implementation of all log schedules while adhering to flighting and allocation in accordance with overall network priorities as standard practice. - Sponsorship activation and multi-channel performance analysis.- Client relations. - Stewardship of on-air strategic planning department. - Cross functional collaborations for successful network rebranding in tandem with Senior Management, Broadcast Operations, Ad Sales, Creative Services, Traffic, and Production.- Provide quality, error free work within limited time frames in a high-pressure environment. - Manage daily/weekly/monthly logs and execute changes as needed including on-call evenings and weekends to activate contingency plans for live broadcasts. -
Executive & Programming CoordinatorWphl-Tv Jul 2006 - May 2011Philadelphia, Pennsylvania, Us- Forecast top Tribune Broadcasting markets: Philadelphia, New York, Chicago, Connecticut and Washington D.C.- Design and execute complete program schedules for three linear channels, abiding to strict deadlines.- Maintain broadcast license in conjunction with Tribune Broadcasting attorneys to receive quarterly approval from the FCC and NAB; zero violations. - Stewardship of all East Coast programmers.- Lead the digital transition team of attorneys, engineers and Executive Management department resulting in an error-free conversion from analog under the Digital Transition & Public Safety Act. - Event sponsorship and activation coordinating on-air and in-person engagement annually for 142 broadcast Phillies regular season games and two Eagles regular season games.- Line producer for Mummers New Year’s Day Parades. - Producer specializing in live event promotional shoots requiring crowd manipulation. - Network rebrand rollout planning for the WB17 to myPHL17 transition.- Reconciliation of operational discrepancies using multiple linear regression contingencies. - Promotional premium line merchandiser for staff and clients.- Special events manager for on-air programming events and in-house events- Implement new standard employee appreciation events to raise staff morale by recognizing each individual unrelated to their status as an employee or the company.- Lead for contracted on-air producers, syndicators, local on-air talent and syndicated sitcom actors. - Primary contact for WCAU and WPVI news production team; outsourced and contracted. - Client relations; oversee all meet and greet talent to engage clients.- Dissemination of all pertinent programming information to station personnel, syndicators and listing services. - Public relations for all FCC public matters, lead for all viewer relations.- Liaison between corporate, Legal, VP/General Manager, the department heads of Sales, Engineering, Master Control, Traffic and Creative Services. -
ProducerSnippies Apr 2005 - Oct 2006New York, Ny, Us- On-air talent and producer of consumer market research videos for top 50 brands to gain quick insights to add power to campaigns. -
Acting Director Of DevelopmentMind Tv, Independence Media | Wybe Public Television Sep 2005 - Jul 2006Philadelphia, Pa, Us- Primary focus to establish concurrent streams of revenue during station restructuring, major donor acquisition.- Network rebrand rollout planning for transition from WYBE Public Television to MiND TV.- Increase member retention and average gifts with direct mail campaigns and on-air membership drives for a 45% ROI, improving sponsorship and membership retention rate by 15%.- Decrease departmental expenses by 75%. - Management of prospect research.- Database administrator for Raiser's Edge, Blackbaud certified. - Executive producer of all on-air membership drives.- Lead on-air talent station representative for all on-air membership drives.- Event planner for all live event fundraisers.- Present current Development strides to the Executive Board every month.- Streamline collaborations between Executive and Creative departments to ensure strong station rebranding and programming reformatting.- Grant proposals.- Community Outreach Lead.- Lead fundraiser for the only broadcast station directly supporting Philadelphia's underrepresented LGBTQIA+ community to support visibility through locally produced programming. - Produce 12 pledge drives per year in order to continue airing unique linear programming from all over the world in various languages secured by our Program Director. -
Membership ManagerMind Tv, Independence Media | Wybe Public Television Jan 2005 - Sep 2005Philadelphia, Pa, Us- Develop a comprehensive and effective membership program to recruit new members and retain existing members. - Streamline departmental processes for direct mail campaigns and on-air membership. 20% ROI- Implement the migration to the Raiser's Edge donor database while keeping all member correspondence current. - Design and manage online donation platforms and all e-commerce to increase online premium driven revenue.- Community Outreach Lead. -
Development AssociateMind Tv, Independence Media | Wybe Public Television Feb 2004 - Jan 2005Philadelphia, Pa, Us- Visual merchandiser and stylist, designed the WYBE premier premium line for the station to ensure higher financial support from viewers.- Lead stylist for all photo shoots and live event production.- Responsible for the execution of all on-air marketing for 12 annual pledge drives.- On-air talent.- On-air graphics copywriter.- Intermediary between Development, Marketing and Finance departments to adhere to CBP regulations.- Public relations and advertising associate.- Monthly membership magazine editor. -
Associate ProducerSuper-Nerve Entertainment, Llc Mar 2005 - Jan 2006- Acquire funds to finance an independent feature film.- Sponsorship activation.- Production coordinator and runner.
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Report SpecialistHudson International Group Sep 1996 - Sep 2005Cherry Hill, Nj, Us- Transcribe and prepare all digital documentation for the lead forensic engineer of the international division.- Photo editor for evidence submissions.- OSHA intern. -
Marketing AssistantCollegiate Coupon Book Mar 2001 - Aug 2003- Solicit prospective customers for seasonal campaigns.- Update quarterly sales materials.- Design and manage client database.
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Microbiology Co-Op, Environmental LaboratoryLonza Apr 2001 - Sep 2001Basel, Ch- Analyze and design more efficient laboratory methods in the environmental department of an international company specializing in exclusive synthesis. - OSHA intern. -
Visual Merchandising CoordinatorGap Aug 2000 - Apr 2001New York, Ny, Us- Design all window merchandise displays for Gap Kids and Baby Gap storefronts.- Restyle weekly.- Highlight seasonal trends for target audiences.- Incorporate brand promotional strategies despite not having the necessary size storefronts and window specs to implement.- Adhere to brand standards.- Provide patient, empathetic and communicative assistance to customers.- Style holiday gifts sets for Baby Gap, unique to the store. -
Student InternNbc10 Philadelphia Mar 1997 - Apr 1997- Shadow lead meteorologist to gain hands-on experience interpreting weather patterns and live broadcasting.- Shadow head camera operator to learn the logistics and technical requirement for broadcast news production.
Jackie Green Education Details
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Penn State UniversityMicrobiology And Immunology -
Millersville University Of PennsylvaniaGeneral -
Abington Senior High School -
William Penn Charter School
Frequently Asked Questions about Jackie Green
What company does Jackie Green work for?
Jackie Green works for Freelance
What is Jackie Green's role at the current company?
Jackie Green's current role is Content and Engagement Strategy Consultant.
What schools did Jackie Green attend?
Jackie Green attended Penn State University, Millersville University Of Pennsylvania, Abington Senior High School, William Penn Charter School.
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