Provide expert advice and guidance to improve CPG brand image and performance. Develop Effective branding strategies, identify brand growth opportunities. Improvement and implementation of sales processes and strategies to increase sales and build stronger customer relationships.

Lead a strategic team engaging in marketplace practices to drive P&L through innovative strategies. Manage Top 4 marketplace channel P&L ($67M) Optimize online assortment to maximize sales, fuel organic growth, leverage various traffic metrics to track success that increase merchandising effectiveness, and grow category and brand share, representing 44,000 new/resell items across 1700 categories. Implement measures to enhance automation and process improvement across channels. Direct cross functional collaboration with internal stakeholders (Advertising, Vendor Merchandisers, Software, Brand Strategy, Strategic Initiatives, Shipping, Operations, Customer Experience) while partnering externally to drive growth and Spreetail initiatives Collaborate with Brand and internal brand owner to create and capture opportunities at key shopping moments and increase customer penetration to achieve sales/margin targets. __________Highlights- Subject Matter Expert, leading a Company Wide- Cross Channel Promotional Playbook optimizing Item Selection, building out an SOP with GMV goals by week and margin goals by month, getting program automated to be more efficient for all teams.- Within the first 3 months able to take a declining business from -57% prior to my arrival to a 32% improvement, growing 68% compared to the previous year.- Worked to optimize product listings to fuel organic growth and leverage various traffic metrics to track success.- Executed deals and promotions that resulted in $3.1M in GMV; realized 29% sales lift.- Leveled up relationship to C-Suite partnership that enabled an in person Top to Top in person strategy meeting.- Oversee $400K in Advertising Spend resulting in $6MM+ in Revenue @ $14.25 ROAS.- Network and develop strategic relationships within partner organizations.

Responsible for customer development team managing the largest ecommerce account, Samsclub.com as well as Amazon, Walmart, Home Depot, Lowes, Rakuten and Tigerdirect.com. Drove growth through reseller/brand expansion and strong business results. Built, identified, and implemented strategies that enable reseller/brand growth; develop pipeline opportunities assisting in the roll-out of programs designed to enhance key relationships with strategic partners. Assumed cross-platform ownership of and effectively manage multiple relationships within each assigned key reseller (i.e., multi-level, multi-buyer) including forging strong relationships with the highest-level executive at the reseller in order to grow the account. Ensured reseller growth by driving into new business areas, identifying deficiencies and gain a complete understanding their needs. Applied data analytics to effectively consult with key account to improve sales and revenue. __________Highlights- Assist in implementation of customer programs and integration with customer systems and processes.- Successfully increased sales by 300% from $38M to $156M and improved EBIT to a positive number during more than six years on the team.- Collaborated with Channel Sales to create and capture a “pipeline” of opportunities and increase customer penetration in order to achieve sales and EBIT targets.

Managed complex mass market digital customers ($150M+) including Sam’s Club, Walmart, Amazon, Home Depot, Lowes, Rakuten and TigerDirect to grow sales and profitability through creative marketing and merchandising tactics. Managed cross functional collaboration directly with ELT, Finance, Category Managers, manufacturers and internal teams to deliver cohesive, win-win merchandising and marketing solutions. Developed and implemented comprehensive digital marketing and e-commerce programs to deliver sales results, including maximized volume potential, increased merchandising effectiveness, growth of product group(s), and brand share. Tracked and analyzed campaigns to determine effectiveness and made recommendations to management as needed. __________Highlights- Conducted in-depth client presentations on equipment and demonstrated cost savings.- Managed the daily activities of a team of three marketing professionals; served as mentor to junior associates.- Successfully managed complex mass market digital customer valued at more than $156M annually to grow sales and profitability through strategic partnerships.- Planned and executed marketing calendars across 67 suppliers and valued at $3.1M in funding that incorporated customer, manufacturer and Essendant strategies; negotiated budgets including post-appraisals for insights to improve promotional success.

Managed and implemented HP-specific programs and promotions. Collaborated with the marketing team to develop a new layout for HP Supplies in promotional print vehicles that resulted in higher sell through and redemptions than in previous years. Served as Business Manager of all HP items across Hardware and Supplies. __________Highlights- Oversaw the entire supplies category in all applicable marketing vehicles for e-commerce and print.- Managed a $225M ink category to drive sales and profitability during tenure.- During 2010 and 2011 reported an incremental pick up of $6.5M in sales.

Managed Kitchenwares Category Assortment while partnering with vendors on assortment selection, inventory, pricing and quality for Omni Channel driving YoY sales growth.Managed an $80M bedroom furniture category; successfully increased sales by double digits two years, while improving turnover and maintaining margin. Selected seasonal assortment for Internet, catalog and 80+ nationwide retail locations. Regularly communicated with vendors and agents for price negotiation, product development, quality concerns, return to vendor initiation and packaging requirements. __________Highlights- Coordinated and facilitated task forces to improve processes across several departments.- Developed and maintained an $8M mattress business, increasing sales by 18% for two consecutive years, while decreasing inventory held in the distribution centers by 20%.

Strategized and implemented sales plan for specialty, gift, mass and grocery markets that lead to $10.5M in sales in 2004. Facilitated product development meetings that lead to the development of 22 new items; spearheaded the trend and color that resulted in $500K in new business for the first quarter of 2005. Communicated with a variety of publications to market the product on a monthly basis that resulted in increased incremental business. __________Highlights- Developed and managed 15 primary field representatives in the gift category; provided sales goals and promotions for them that resulted in $1.3M in 2004.- Coordinated with the Graphic Designer on all photo shoots to prep and set merchandise for ads, promotions, customer proposals as well as the 2005 catalog.