Jackie Paulsen Email & Phone Number

Atlanta, Ga, Us

Ansel & Anderson Business Strategy & Marketing Consultancy Focused on activating growth strategies that drive real results. We are here to help you achieve your vision no matter how large or small.STRATEGIC SERVICES: - Business & Brand Strategy Articulation- Customer Journey Mapping - Competitor Mapping - Blue Ocean Mapping - New Product Development Process Development - Lead Generation Strategy TACTICAL SERVICES: - Social Media/Influencer Marketing- Email Marketing - Direct Mail - Web site Creation/Maintenance- Advertising - Store Merchandising - Public Relations - Graphic Design Services

Pelham, Alabama, Us

High Point, Nc, Us

Dublin, Ie

- Strategic definition and execution of a 360 degree marketing and business development direction for B2B and B2C markets. - Development and execution of annual marketing campaigns and plans for three channels of the business: retail, consumer and trade. - Development, launch and ongoing execution of Salesforce CRM system and process - Implemented a brand refresh for two of the leading brands in the company – successfully creating a cohesive, strategic look and message - complete with audience segmentation & value, brand tone, guidelines and roll out strategy for new brand implementation. - Developed key marketing metrics framework and reporting system.- Integrated key stakeholders and built a team dedicated to executing under budget and exceeding expectations.In the past 3 years have consistently delivered marketing strategies and executions that have exceeded benchmarks and metrics: • Increased key brand health metrics, awareness, engagements, enthusiasts • Drastically increased and improved lead generation and quality• Developed and launched key customer programs and services that resulted in an average sales closure rate of 80%• Improved key customer/consumer experiences throughout the purchase funnel – resulting in higher conversion rates and quicker speed through the funnel • Established a robust e-marketing campaign tailored to four distinct customer channels – fully integrated with SFDC, zip code targeting and dynamic content. Resulting in increased open rates and subscribers, with decrease in opt out rates. • Commercialized more than 37 new products in the past three years. • Earned the Good Housekeeping Seal of Approval for our leading consumer brand. • Executed bi-annual national consumer driven promotional campaigns. • Executed a complete rehaul of the POP/POS experience

Atlanta, Ga, Us

Lead and manage the integrated brand marketing communications that support the brands and strategic plan for the business including brand communications, public relations, website, trade shows, merchandising, graphic design, packaging, advertising, and sales collateral. Served on Newell Rubbermaid's Sustainability Steering Committe and PRopell Committee. The PRopell was a collaborative initiative among Newell Rubbermaid’s PR professionals to develop a tailored, consistent and shared approach to PR planning, measurement and merchandising of results.Work cross functionally with the Product Marketing, Channel Marketing and Sales teams to develop and execute strategic brand-building initiatives, new product launches and commercialization, as well as customer specific marketing support. Manage relationships with advertising agencies, PR firms, trade show vendors and other outside suppliers needed to support the communications plans. Strong ability to work in a collaborative, cross-functional, and fast-paced environment. Foster strong team-oriented culture, working collaboratively with other departments within the company.

Responsible for the planning and execution of Henredon and Barbara Barry Realized by Henredon’s marketing, advertising, communications and public relations functions that support a diverse distribution network that includes multi-line dealers, dedicated dealers, and interior design showrooms, including six Henredon Interior Design Showrooms and Henredon’s first Retail Store opened in 2006 in Atlanta, GA. Also act as the manufacturer’s marketing liaison that supports the marketing and sales departments at Ralph Lauren Home, Lauren Home and Scalamandre. Responsible for leading Henredon's sustainability initiative in 2006 working with the Sustainable Furniture Council.

Chicago, Il, Us

Managed VSA client relationships with Harley-Davidson, Ryder Transportation Systems, Segway, Aetna Healthcare and Snap on. Directly supported a partner in determining and developing overall client objectives, as well as managing project outcomes. Key Account Areas:• Capable of sustaining a large, program-based relationship with a client. • Represented VSA as one of a client’s key day-to-day contacts, using significant interpersonal skills. • Assisted partners and strategists in shaping client thinking and leading strategic discussions within VSA teams. • Participated in client planning meetings from project inception. • Proposal writing, including responsibility for ensuring proper documentation of contract terms and conditions, budget acceptance, etc. • Internal and external resource planning/coordination and budget preparation. • Work with partners in budget negotiation. • Work with partner to handle all billing and receivable discussions and achieve resolutions, keeping partner informed of status of all outstanding issues and recommending a course of action. • Maintain and grow project revenue from existing accounts by identifying new business opportunities and assisting in business-development initiatives. • Produce final creative briefs for review by project team and client. • Ensure that deliverables coincide with project scope, plan, budget, goals, and objectives. • Ensure that proper communication is maintained within project team. • Maintain knowledge of client industries and familiarity with competitive landscape. • Mentor/supervise account managers and coordinators.

Senior Account Executive: Media Relations, writing, team management, strategic planning, budgeting, event planning & execution, brainstorming, and client presentations.Clients/projects:Weber Grills: • Introduction of the first revamp of entire line of Weber Grills • Weber’s Art of the Grill book launch• Monthly recipe development and magazine relationsHarley-Davidson: • Quarterly earnings investor media relations • Introduction of the 2001 V-Rod, first major redesign in 10 years • 100th Anniversary planning • Launch of www.harley-davidson.com, misc. media relations projects SC Johnson: • Multiple new product launches and ongoing public relations campaigns for OFF! Mosquito Repellent