- Orchestrated multi-channel brand campaigns that drove an incremental $2.07 increase in advertising ROAS.- Drove revenue across both B2B and B2C channels, resulting in a 30% increase in lead generation and a 40% uplift in B2B contracts and orders.- Expanded the marketing team from 3 to 12 members, resulting in increasing manpower cross functionally and reducing agency costs by 75%.- Launched a Kickstarter campaign for a new product, exceeding the fundraising goal by 265% and raising over $125,000 in capital for product development.- Spearheaded the creation and launch of a new brand and subsidiary under the Magical Brands umbrella resulting in increasing shareholder value.

- Developed and executed the go-to-market strategy for Lollipop Chicken Wings, rapidly contributing to strong initial sales and customer growth within the first six months of operations.- Launched a geo-targeted advertising campaign that significantly increased foot traffic to key locations, generating incremental revenue.- Implemented a loyalty program backed by a robust CRM system, leading to increased customer retention and repeat sales.- Conducted in-depth market research to identify gaps in the competitive landscape, leading to the successful introduction of new menu items that resonated with target demographics.

- Lead global promotional activation to grow e-commerce sales through B2B and B2C channels by $8.1MM.- Increased conversion through e-commerce website by 15.2% with CRO processes and continual testing.- Optimized search and social media strategy through key target segmentations for a $17 ROAS.- Increased engagement in lapsed customers by 30% through targeted e-mail drip campaigns, resulting in a significant boost in conversions and revenue.- Collaborated with regional sales and contact center team to improve relationships and grow B2B sales by 60%.

- Complete repositioning of the brand and product offerings to cater to a wider audience which resulted in enrollments growing by 125%.- Introduced new commercialization process to organization to gain operational efficiencies and launch product faster into market.- Tested and launched a good, better, best pricing tiered model into the market that resulted in a $125 average order value increase compared to the previous pricing offer.- Developed, operationalized and launched new product features & benefits within the learning management system.- Created the first advisory council of over 3,000 customers to conduct continual product, marketing and claim research.

- Successfully developed and launched new products from ideation to distribution following stage-gate processes with the commercialization team- Completed projects on time and budget by leading cross functional teams between sales, R&D, regulatory, purchasing and legal- Developed creative briefs and brand creative/consumer communications, including advertising promotions and other consumer communications- Performed category, competitive, customer and self brand situation analysis of trends and results, documenting implications to the business

Company relocated to Nashville, Tennessee.- Increased aided awareness and perception of the brand by 2 points with more targeted and efficient marketing tactics- Promotional planning and execution for the brand that has resulted in an incremental sale increase of 16.3%- Increased merchandising portfolio unit sales by 136% by analyzing market opportunities - Launched new Budget Management program to lower variance by 1.5% compared to OB

- Executed first company-wide Birthday promotion to drive increase of 800K+ in sales and 3.11% increase in customer count- Launched national sports campaign company-wide that lead to adoption of program across other business units- Developed the first comprehensive brand tracker dashboard to measure the KPIs of each business metric - Created processes to manage budgets and forecasting to achieve synergy with other cross functional marketing departments

- Increased E-mail Collection rate by 90% for the entire organization- Optimized mailing programs by saving $300K and increasing incremental sales by $900K per Quarter by making analytical decisions- Applied data analytics to change the relationship of offline media and online media to build consistency for brand voice- Strategically made decisions on the CRM, Social Media, TV/Radio, and New Store Construction/Reimaging programs through consumer insights and research

- Negotiated partnership contracts with sport teams and colleges to grow brand awareness with premium assets in key opportunity markets - Developed and trained a team of brand ambassadors to create a standard for event activation and rolled out company-wide- Created multi-level contests that drove more engagement and commitment from stores in the retail space

- Refocused store incentive program leading to a $4.5M increase in sales without a change in budget- Analyzed the market and provided key insights and recommendation to leadership on a merchandising service that changed the operational execution of the company- Oversaw the marketing budget and relayed information to upper management to prevent surpassing the monthly budget

- Managed a team driven environment with a total of 9 individuals with no turnover in the company- Contributed to the daily operations of the store including sales, inventory and customer relationship