Leading all owned media efforts, including social media, blog, website, and newsletters, to promote Amarillo as a premier travel destination. Skills include content creation, video production, photography, photo editing, graphic design, and copywriting to craft engaging campaigns that highlight the city’s unique attractions. Also spearheads brand awareness initiatives, working collaboratively to maximize visitor engagement, boost tourism, and drive economic growth. Focused on storytelling that connects with travelers, enhancing Amarillo's appeal through creative and strategic marketing efforts.

Launched and managed Instagram profiles that garner a total of 9K followers and counting while promoting services and vendors.Coordinated the preparation of promotional materials, product descriptions, proposals, and online posts on Instagram, Facebook, and Pinterest.Developed and managed online content, perform editing, and proofread all content to maintain online reputation.Created a content strategy for multiple platforms on social media and the online blog.Improved blog SEO using keyword strategies.Provided weekly status and analytics on social to the creative director and founder of From 6th Collective.Produced, shot, and wrote content for multiple platforms.Monitored and managed website health and campaigns on social media platforms.Collaborated and developed with the editorial team on store-wide events and promotions.Evaluated effectiveness and ROI of marketing efforts through various analytics

Developed content strategies for multiple channels and platformsWrote blog postsCreated, wrote, and scheduled social media postsConducted keyword and SEO research to understand client/customer's needs Monitored web traffic and engagement Created, adjusted and managed editorial calendar

Organizing events, consulting clients, managing budgets, and booking the venue. Leading sitevisits and pre-event meetings with clients and establish and maintain relationships with keyclients.

Writing, updating, and maintaining content for websites and social media platforms. Managingthe day-to-day running of the company’s main social media accounts. Conductingresearch to identify social media best practices and trends while managing the social mediabudget.

Built strong clientele with a list of more than 200 customers and communicated with themregularly about upcoming product launches and sales promotions. Monitored sales progressand cross-sold key products and services. Created promotions and events to highlight targetSmashbox/bareMinerals products and created compelling cosmetic experience for personalclientele. Worked with management to create graphics for events store-wide.

Worked directly with GAIA team members to support everyday business functions such asWebsite/Retail, Production, Wholesale Support, and Marketing/PR.

Developing and coordinating 2016 National Student Advertising Campaign for Snapple. Research and insights on millennial food consumption and online behavior.