Jackie Daniel Email & Phone Number

Florida, United States

Boca Raton, Florida, Us

• Launch and lead influencer & ambassador programs, amplifying short-form and long-form video, static & written content. KPIs include 281 million+ social impressions at a 7% average engagement rate, $1.8M in Omni Revenue at $6.44 ROAS (2023)• Successful management of social media sweepstakes - contests and giveaway programs to drive brand awareness & increase traffic, resulting in 1.2B impressions, 500K pageviews, and 300K engagements• Launched & managed User Generated Content (UGC) tool, leveraging UGC across multiple touchpoints, including onsite landing & product pages, organic social, paid social, email, display & direct mail & in-store. Generated 3M interactions, 5.7% avg. conversion rate & influenced ~$5M revenue • Employee advocacy initiatives creating associate ambassadors, garnering ~2.8M in social impressions • Implemented Surprise & Delight program to nurture customer relationships, yielding ~2.1M+ impressions • Co-lead for social customer care team, improved customer experience & response rate: 4.5h to 1h (+77% improvement)• Responsible for social listening and insights, analyzing trends in volume, conversation, and share-of-voice, and community management across social networks • Manage vendor agencies and external partnerships on campaigns, including content creation alignment with brand identity, brand voice, business outcomes, value propositions, and marketing goals • Collaboration on internal & external communication strategies involving cross-functional teams; Merchandising, Public Relations / Crisis Communications and Community Investment/Corporate Responsibility initiatives, local marketing and partnerships• Manage annual department budget of ~$7.7 million. Securing expenditure justifications, managing billing and invoices, and aligning for monthly finance review

Boca Raton, Florida, Us

• Execute content expansion efforts, including incremental content-focused emails & website placements• Plan content marketing strategy, coordinate content, digital, and social marketing efforts for the Ideas Center (Office Depot blog) and other efforts to engage and retain high-value customers• Lead internal writer for BizBox powered by Office Depot product launch. Partnered with PWC to produce Beta site, including value proposition and go-to-market positioning

Boca Raton, Florida, Us

• Editor, content strategy lead, and legal compliance liaison for the content marketing program, which brought in $2.4M in attributable in 2015 and $4.2M in sales in 2016 • Managed agency partner on marketing strategy & Copywriters on compelling storytelling & best practices • Led the creation of the Universal Digital Content Style Guide for OfficeDepot.com• Content development for landing pages, brand showcases, buying guides, promo banners, etc.• Managed partnership with Onsite Search to implement SEO strategies, monitor search performance, and create and optimize content for organic search, realizing click-through rate increases of up to 45% on entry pages

Boca Raton, Florida, Us

• Create engaging, compelling copy that conveys product benefits in a clear, persuasive manner for OfficeDepot.com and offline marketing• Update and enhance content, processes and standards based on customer and stakeholder feedback• Involved in UAT (User Acceptance Testing) for Oracle PDQ (Product Data Quality) with respect to new PIM (Product Information Management) -to-web system.• Appointed to COP (Category Optimization Project) delivering regular input on optimizing various categories and enhancing the overall customer online experience • Implemented process improvements, for reducing new SKU go-live time by approximately 30%.

Miami, Us

• Founded site & acquired ~1,200+ unique visitors per month and 3.5K+ total online subscribers • Responsible for website development, blog, and site maintenance using WordPress and basic HTML• Developed content and social media strategies consisting of paid and organic tactics designed to build brand awareness, drive site traffic, increase following, and overall web presence • Creative direction and strategy on the editorial calendar, copy, SEO optimization, photo shoots, photo editing, video shoots, video editing, digital media development, digital marketing, and contests• Event production (live & virtual), including conception, coordination, management & marketing• Managed social media & online communities across multiple channels. • Monitoring site traffic and metrics using Google Analytics

Marketing consultant for the privately held marketing agency, responsible for client activities such as: •Marketing strategy (actions, timeline, deliverables, goals)•Competitive analysis•Market research (composition and trends)•Market research (customer lifecycle and consumer behavior)•Defining of target markets and segmentation•Establishing brand identity, tone and voice•Brand positioning and messaging strategies•Tagline and elevator pitch development•Marketing channel selection•Network Marketing and affiliate strategies•Blog planning and strategy•Social Media Marketing strategy•Referral and incentive program development•Pricing strategy•Public Relations planning and strategy•Endorsement, directory and award submission planning•SME (Subject Matter Expert) pitching•Cause related marketing programs•Event planning and proposals•Event planning sponsorship acquisition•Website development and content creative direction•Copywriting

•Created clear and persuasive product descriptions for leading online fine and costume jewelry retailer•Responsible for writing original creative copy for blogs and social media using SEO strategies•Verified product specifications like measurements and materials used for website postings•Wrote web content such as care guides for jewelry •Collaborated on various other projects as needed

Lyndhurst, Nj, Us

• Created multi-touch, multi-channel, lead generation marketing campaigns (B2B, B2C & B2B2C)• Managed client relationships providing marketing services to marquee clients such as Washington Mutual, CIGNA, Mountain Dew-Pepsi (12% lift in sales), Motorola (50% increase in program participation)• Provided creative direction to the design teams responsible for developing sales collateral, print ad placements, email, display, newsletters, articles, white papers, etc. • Managed a $1M marketing department budget, ensuring expenses were properly tracked and invoiced• Set pricing strategy for marketing services, successfully implementing 20% markup on all outsourced work

•Marketing campaign development•Promotional campaign development•Advertisement and collateral concepts and creative briefs•Graphic design - print ads, flyers, and stationary•Website and sales materials copywriting•Trade show logistics support •Trade show display and mailer development•Relationship marketing activities•Radio ad copywriting•Online community management

Coral Gables, Fl, Us

•Authored and assisted with development of diverse communications materials•Organized and assembled media kits for the firm and its clients•Provided administrative support to company principals and account executives