Jackie Daniel Email and Phone Number

I’m a storyteller to the core, a connoisseur of content, and a firm believer in the power of social proof and engagement. I have an array of creative and strategic skills but people are often most impressed by my knack for boosting the cool factor of things that are essentially uncool.If you’d asked 10-year-old me, I would have told you I’d grow up to be an artist but a 16-year-old me, while still incredibly creative, would have told you I see myself as a hot-shot, pants-suit-wearing, executive. “Hmm… How could I do both”? (dramatic pause) “I know… Marketing!”Cut to the present day and I’ve spent my career successfully balancing creativity and business objectives and learned so much along the way that I thought I’d share some highlights: – Increased Awareness ≠ Increased Action – Look beyond the number of impressions when managing influencer campaigns. Reach is important but so is delivering campaigns that drive action by giving the audience a reason to believe. If not, what good is a larger audience? – No One Cares What You Think – Harsh? Yes, but people don’t trust advertising, they trust their friends, family, networks, and everyday people like themselves. This is why User Generated Content is invaluable. I’ve Leveraged UGC to help humanize marketing messages so that they’re relatable and trustworthy. – Everyone One’s a VIP – Customers know brands are listening, so they take to social media to air their grievances. Developing standards for social customer interaction allows us to serve their needs and use the insights they provide to elevate how we do business. – They Won’t Admit It, but They Need Help – The buyer on the other end of your marketing message is often uninformed and indecisive. Educational content helps supply them with the information they lack and conveniently steer them toward your product and/or service. – It’s Not What You Say, It’s How You Say It – I’ve learned how to figuratively paint a crystal-clear picture from abstract works of confusion. I’m a translator– not of language, but ideas. From ecommerce copywriting to content marketing and blogging, I see the correlation between saying the right thing and metrics like time spent on site and conversion rates.Now that you’ve learned some of what I’ve learned, feel free to keep in touch.Specialties: Influencer marketing | Content marketing | social media management & listening | UGC, | employee advocacy