Jackie Risley, Mba

Jackie Risley, Mba Email and Phone Number

Director of Marketing, Content @ Fuel AI
San Francisco, CA, US
Jackie Risley, Mba's Location
San Francisco, California, United States, United States
About Jackie Risley, Mba

* Unflappable full-stack marketing pro specializing in B2B business user audiences.* Experience with horizontal and vertical technology for financial services, pharmaceuticals, healthcare, insurance, manufacturing/construction, education, and government. * Understanding of key business processes including procure-to-pay, AR, HR, etc. and niche processes like TPRM, price optimization, wholesale lockbox, no more.* Strong product marketing and product management track record from conception through launch and iteration.* Builds and manages high-functioning, low-drama teams. * Expert in building and growing channels (e.g. VARs, SIs, etc.) and complementary partnerships ( e.g., vendors, professional organizations, thought leaders). * Willing to lead from the front to build content, messaging, and processes that drive revenue and engagement. * Demonstrated ability to engage influencers (analysts, customers, thought leaders) and leverage those relationships to drive brand recognition and reputation. * Passionate about connecting business users with technology that helps them better serve customers/patients more effectively.* Greatest strength is the ability to work cross-functionally and synthesize input from internal and external stakeholders to drive results.

Jackie Risley, Mba's Current Company Details
Fuel AI

Fuel Ai

View
Director of Marketing, Content
San Francisco, CA, US
Website:
gofuel.ai
Employees:
11
Jackie Risley, Mba Work Experience Details
  • Fuel Ai
    Director Of Marketing, Content
    Fuel Ai
    San Francisco, Ca, Us
  • Product Marketing Alliance
    Member
    Product Marketing Alliance Oct 2023 - Present
    San Francisco, California, Us
    The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.
  • Keep Oakland Beautiful
    Board Member
    Keep Oakland Beautiful Apr 2023 - Present
    Oakland, Ca, Us
    Currently serving on the marketing committee and as head of the Youth Advisory Committee.
  • Varis
    Head Of Product Marketing
    Varis Mar 2022 - Oct 2022
    First product marketing hire for an early-stage procurement startup, reporting to co-founder and head of customer org. Developed messaging and positioning for prospects, customers, distributors, and partners to create collateral and website.
  • Aravo Solutions - Third Party Risk Management
    Senior Director Of Product Marketing
    Aravo Solutions - Third Party Risk Management Oct 2018 - Mar 2022
    San Francisco, California, Us
    Established product marketing discipline as a direct report to the CMO, including collateral, content infrastructure, and sales enablement for Aravo’s third-party risk management (TPRM) and performance software. Launched multiple new products and capabilities, including ABAC, AI, Supply Chain Resilience, ESG, and artificial intelligence (AI), and led initiatives that secured leadership positions in all major analyst reports. Global and multinational customers in financial services, pharma, insurance, CPG, and high tech.
  • Nomis Solutions
    Head Of Marketing
    Nomis Solutions Jan 2016 - Oct 2018
    San Francisco, California, Us
    Originally hired to build product marketing discipline and promoted to head of marketing, reporting to chief product officer. Responsible for go-to-market messaging and positioning and thought leadership for Nomis' lending and deposits fintech solutions for execs at top global retail banks. Nearly doubled pipeline in first year as head of marketing and led a high-visibility customer event that earned a 100 NPS score.
  • Upland Software
    Director Of Marketing
    Upland Software Oct 2013 - Oct 2015
    Austin, Texas, Us
    Responsible for all marketing activities under the FileBound brand and contributing to the overall marketing effectiveness at Upland Software.- Demand and lead generation- Content marketing- Analyst relations- Go-to-market strategy- Channel marketing
  • Abbyy
    Director Of Product Marketing, Data And Document Capture Products
    Abbyy Nov 2011 - Oct 2013
    Austin, Texas, Us
    Developed and and executed the sales and marketing strategy for ABBYY USA’s Data Capture Business Unit in US, Canada and Mexico, initially under the CMO and later reporting to the GM of the business unit as well as matrix reporting to international leadership in Russia. Product management for this product line reported through me. Revamped channel programs to increase engagement and growth and introduced product enhancements and a net-new AP and insurance capabilities for unstructured documents using AI tools such as machine learning and natural language processing.
  • Hyland Software
    Solution Manager
    Hyland Software Dec 2003 - Nov 2011
    Westlake, Oh, Us
    Launched OnBase Advanced Capture suite to customers, prospects, partners as part of the capture team reporting to the AVP of Development. Prior to being the solution manager, I built the company's first editorial services group, overseeing production of hundreds of verticalized case studies, brochures, white papers, videos and other collateral in multiple formats while reporting to CMO. Created focused strategies, campaigns, and collateral for healthcare, financial services, education, government, manufacturing, and other markets as well as partner-focused materials for VAR partners and complementary technology (e.g. SAP, Microsoft). For a time, I was also part of a collaborative team that produces Enterprise Information Assessments for customers seeking a technology road map to guide investments over a three- to five-year period, reporting to the VP of enterprise consulting.
  • Jameson Publishing Inc
    Document And Content Management Editor
    Jameson Publishing Inc 2000 - 2003
    Wrote content and designed page layout for case studies, feature stories and analytical articles on document imaging, based on interviews with VARs, end users and vendors, reporting to associate publisher. Became a known expert in the industry, speaking at events and conferences, and was recognized by my peers as the leading writer, qualifying me for the company President’s Club.

Jackie Risley, Mba Skills

Enterprise Content Management Enterprise Software Document Imaging Saas Solution Selling Document Capture Document Management Content Management Cloud Computing Lead Generation Product Management Go To Market Strategy Product Marketing Crm Management Email Marketing Customer Relationship Management Channel Marketing B2b Demand Generation Ocr Onbase B2b Marketing Strategy Business Intelligence Business Process Direct Sales Account Management Marketing Strategy Channel Partners Content Syndication Integration Marketing Automation Marketing Communications Partner Management Pre Sales Product Development Social Media Marketing Content Marketing Digital Marketing Partner Marketing

Jackie Risley, Mba Education Details

  • San José State University
    San José State University
    Master Of Business Administration (Mba)
  • Gannon University
    Gannon University
    General
  • Mercyhurst Preparatory School
    Mercyhurst Preparatory School
  • Mercyhurst University
    Mercyhurst University
    B.A.

Frequently Asked Questions about Jackie Risley, Mba

What company does Jackie Risley, Mba work for?

Jackie Risley, Mba works for Fuel Ai

What is Jackie Risley, Mba's role at the current company?

Jackie Risley, Mba's current role is Director of Marketing, Content.

What is Jackie Risley, Mba's email address?

Jackie Risley, Mba's email address is jm****@****ail.com

What is Jackie Risley, Mba's direct phone number?

Jackie Risley, Mba's direct phone number is +144086*****

What schools did Jackie Risley, Mba attend?

Jackie Risley, Mba attended San José State University, Gannon University, Mercyhurst Preparatory School, Mercyhurst University.

What are some of Jackie Risley, Mba's interests?

Jackie Risley, Mba has interest in Poverty Alleviation.

What skills is Jackie Risley, Mba known for?

Jackie Risley, Mba has skills like Enterprise Content Management, Enterprise Software, Document Imaging, Saas, Solution Selling, Document Capture, Document Management, Content Management, Cloud Computing, Lead Generation, Product Management, Go To Market Strategy.

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