Jackie Schneider, Cid Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Strategic LeadershipSet the vision, strategy, and execution framework for cross-functional alignment across marketing, sales, customer experience, and product to drive business growth. Sales Leadership - Lead high-performing sales teams, managing business development managers, account managers, and project coordinators. - Coach teams to exceed aggressive sales targets through effective negotiation and solution-oriented approaches. - Drive account-based sales… Show more Strategic LeadershipSet the vision, strategy, and execution framework for cross-functional alignment across marketing, sales, customer experience, and product to drive business growth. Sales Leadership - Lead high-performing sales teams, managing business development managers, account managers, and project coordinators. - Coach teams to exceed aggressive sales targets through effective negotiation and solution-oriented approaches. - Drive account-based sales strategies and go-to-market initiatives. Marketing Leadership - Implement account-based marketing strategies to drive lead generation and customer acquisition. - Lead efforts to align marketing campaigns with sales objectives, ensuring seamless integration for business growth. - Oversee go-to-market strategy execution, positioning products and services effectively in the market.Cross-Functional Collaboration - Foster collaboration across all revenue-related functions, ensuring alignment. - Partner with cross-functional business teams to prioritize product initiatives and optimize business outcomes.P&L ResponsibilityOversee the strategic business channel with P&L responsibility, driving top-line revenue growth. Business Performance & Strategy - Analyze business performance against budgets and goals, creating actionable paths for achievement. - Identify competitive threats and develop cross-functional action plans. - Oversee improvements in forecasting and organizational efficiency.Team Leadership & Development - Cultivate a highly motivated, collaborative team environment focused on results. - Mentor teams in negotiation and business development, promoting a win-win approach. Commercial & Hospitality Focus - Provide problem-solving methods for contract furniture specifications with architects, designers, purchasing agents, dealers, and end-users. - Lead sales efforts within the commercial and hospitality furniture sectors, driving business growth Show less

Lakeville, Minnesota, United States

Responsible for the development and execution of go-to-market strategies for a multi-brand portfolio including ABM, ecommerce, B2C, B2B and B2B2C. Led a 40-member+ team, including digital marketing and operations, channel and brand marketing, category management marketing technology, creative studio, and market research. Member of the business unit executive leadership team.• Catalyzed full-funnel omnichannel marketing with a mix of traditional, digital and online campaigns, promotions… Show more Responsible for the development and execution of go-to-market strategies for a multi-brand portfolio including ABM, ecommerce, B2C, B2B and B2B2C. Led a 40-member+ team, including digital marketing and operations, channel and brand marketing, category management marketing technology, creative studio, and market research. Member of the business unit executive leadership team.• Catalyzed full-funnel omnichannel marketing with a mix of traditional, digital and online campaigns, promotions, owned, earned and paid media and channel programs. Built internal capabilities to reduce agency spend by 30% and grew brand awareness from 52% to 60% in 18 months• Directed launch of 17 new products to market in 2022-2023, driving $75m of incremental revenue• Led development of consumer-focused brand architecture while consolidating brands to improve marketing and operational effectiveness and profitability• Developed dealer and distributor programs and promotions to drive loyalty and customer experience. Increase compliance by 35% and increased net promoter score 50% in 18 months• Led brand and product strategy for six industry leading brands, including product marketing and product launch gate process• Developed go-to-market strategies for commercial, luxury, new home and remodeling segments• Spearheaded ESG brand strategy and story, including digital and online activations for three brands• Led e-commerce capability development and support for dealer network• Planned and implemented marketing technology stack and digital transformation initiatives, including data governance• Led trade shows and experiential marketing activations• Conducted continuous improvement RCIs to improve process across multiple cross-functional initiatives Show less

Lakeville, Minnesota, United States

I managed a team of directors in category management and strategic marketing of stoves and fireplaces, within a multi-brand portfolio including eleven industry leading brands. This includes marketing strategy with focus on growth of categories, product positioning, go-to-market, new product innovations and launch strategy within target audience segments and distribution channels. We are accountable to all HHT brands, ensuring product is positioned according to brand strategy and guidelines… Show more I managed a team of directors in category management and strategic marketing of stoves and fireplaces, within a multi-brand portfolio including eleven industry leading brands. This includes marketing strategy with focus on growth of categories, product positioning, go-to-market, new product innovations and launch strategy within target audience segments and distribution channels. We are accountable to all HHT brands, ensuring product is positioned according to brand strategy and guidelines, bringing product to market, lifecycle management and category management across gas, electric and bio-mass products, including wood/pellet, vent-free and fire logs, ranging from entry to luxury segmentation. • Developed category management process and go-to-market strategies for a multi-brand portfolio.• Managed team of category directors responsible for new product business cases and marketing communications launch process.• Reduced product complexity by implementing 80/20 process Show less

Responsible for brand and marketing strategy and 100-member+ team working in close partnership with product and sales leadership. Member of senior leadership team.• Led the integration of two external acquisitions that expanded portfolio, new markets, and market share, streamlined the distribution model, and delivered profitable growth EBITDA• Developed and implemented integrated marketing strategy, including paid media, owned and earned media, PR• Re-launched Marvin brand… Show more Responsible for brand and marketing strategy and 100-member+ team working in close partnership with product and sales leadership. Member of senior leadership team.• Led the integration of two external acquisitions that expanded portfolio, new markets, and market share, streamlined the distribution model, and delivered profitable growth EBITDA• Developed and implemented integrated marketing strategy, including paid media, owned and earned media, PR• Re-launched Marvin brand, including guidelines, positioning, purpose, values, go-to-market strategy• Launched two purpose-driven products designed for well-being: established credibility as premium brand. Won Best of Show and Design and Construction Week Show less

Greater Minneapolis-St. Paul Area

I managed the largest and most innovative brand in the Hearth & Home Technologies portfolio. This included cross-functional collaboration with a team of product managers to define product portfolio strategies and launch products to market in partnership with engineering and manufacturing. In addition, I worked with integrated marketing, communications, dealer and builder channel marketing teams to drive content, merchandising, digital, promotions and communication strategies. During this time… Show more I managed the largest and most innovative brand in the Hearth & Home Technologies portfolio. This included cross-functional collaboration with a team of product managers to define product portfolio strategies and launch products to market in partnership with engineering and manufacturing. In addition, I worked with integrated marketing, communications, dealer and builder channel marketing teams to drive content, merchandising, digital, promotions and communication strategies. During this time, I also worked on the acquisition of a fireplace manufacturer, bringing their people and product into the marketing team and product portfolio. Managed brand strategy and product portfolio for Heat & Glo, the largest and most innovative brand in the portfolio. Responsible for trade and consumer product launch communications and coordination between sales, product development and dealer network. • Grew brand 15% within 24 months, including integration of a luxury fireplace acquisition to expand portfolio Show less

Greater Minneapolis-St. Paul Area

Recruited in new role to build out the territory and distribution channel to directly serve the builder market. Responsible for opening two new major distributors in the Midwest region, overseeing the Midwest territory and led the development of the Samsung Builder Program that contributed to $3M in new revenue.

Greater Minneapolis-St. Paul Area

• Achieved sales growth targets of 20% YOY 11 out of 13 years, including housing recession• Part of team who led execution to open the first Kohler Signature Store in the nation. Built book of business of architects, designers, and custom builders from ground up, achieving $5m in sales in six months• Responsible for developing, managing, and growing product awareness, acceptance, and sales to the residential design & commercial segments and wholesale distribution• Acted as a… Show more • Achieved sales growth targets of 20% YOY 11 out of 13 years, including housing recession• Part of team who led execution to open the first Kohler Signature Store in the nation. Built book of business of architects, designers, and custom builders from ground up, achieving $5m in sales in six months• Responsible for developing, managing, and growing product awareness, acceptance, and sales to the residential design & commercial segments and wholesale distribution• Acted as a facilitator and provided recommendations to senior management with key sales information as it relates to markets and regions• Analyzed, planned, and executed growth strategies aligned with Corporate and regional goals• Traveled to directly provide new and existing customers with information, consultation, and support as well as conduct sales presentations for new and existing customers, including architects, designers, builders and distributors• Provided customer service to ensure resolution of issues, answer all questions concerning a product or service • Monitored territory performance against established objectives/guidelines and take the appropriate action to improve performance• Assisted in establishing sales objectives and a coverage plan for the territory in conjunction with the Sales Director to ensure sales activities in the territory comply with tiered distribution program requirements• Informed management of industry, product, economic, and other territory changes that may impact sales and overall company business, and provide timely reports of these activities where necessary• Identified additional activities, training, or other materials necessary to achieve specific product sales goals, maintain responsibility for continuously improving activities that can affect customer perception Show less

Greater Minneapolis-St. Paul Area

• Created short- and long-term go-to-market strategies to penetrate architectural and design firms, developers, corporate accounts, new property owners, and services providers to gain specifications and sales • Developed architect, designer, and luxury builder business to increase traffic to showrooms and achieve revenue targets• Implemented branded experiential showroom design standards and category management within wholesale showrooms• Managed and communicated in a timely manner… Show more • Created short- and long-term go-to-market strategies to penetrate architectural and design firms, developers, corporate accounts, new property owners, and services providers to gain specifications and sales • Developed architect, designer, and luxury builder business to increase traffic to showrooms and achieve revenue targets• Implemented branded experiential showroom design standards and category management within wholesale showrooms• Managed and communicated in a timely manner across all parties to ensure successful sales implementation of programs including updating sales collateral, product technical data, and information, samples, proposals, and co-op partner marketing initiatives• Executed marketing programs, rebates, and channel go-to-market strategy• Worked within a team and independently to achieve annual sales objectives• Account planning and new business development Show less

Greater Minneapolis-St. Paul Area

• Recruited to build architect, designer, and luxury builder go-to-market strategy from ground up.• Promoted the organization’s products in formal presentations to architects, designers, and targeted organizations• Actively represented Kohler and Kallista to the community through hosting and attendance of local chapter events for ASID, IIDA & AIA along with other targeted associations• Tripled growth in distribution territory• Account management of multimillion dollar… Show more • Recruited to build architect, designer, and luxury builder go-to-market strategy from ground up.• Promoted the organization’s products in formal presentations to architects, designers, and targeted organizations• Actively represented Kohler and Kallista to the community through hosting and attendance of local chapter events for ASID, IIDA & AIA along with other targeted associations• Tripled growth in distribution territory• Account management of multimillion dollar distributors including Ferguson Enterprises and two-step dealers in a complex distribution landscape.• Awarded Sales & Marketing Rookie of the Year.• Selected by SLT for Kohler Sales and Marketing Leadership Program; graduated in top 10%. • Selected by SLT to Sales and Marketing Advisory Council.• Achieved sales target consecutively YOY Show less

Master Of Business Administration - Mba, Marketing

Candidate-MBA with emphasis in marketing at Purdue University - Global

Executive Education: Product Marketing And Portfolio Strategy

Product strategy is the foundation of business strategy. -Analyzing Product Opportunities Evaluate new opportunities based.

Bachelor Of Arts (B.A.), Interior Architecture

Selling Skills And Sales Leadership

Professional Selling Skills Training, Sales And Marketing Operations

Professional selling skills is a year long selling program developed by Kohler Learning Center and Korn Ferry. Areas: product.