Jackie Weston Silveri, Cdmp, Pcm Email & Phone Number

Philadelphia, Pa, Us

Souderton, Pa, Us

Lead all marketing, advertising, and promotion initiatives for full service disaster response organization.Marketing leader, experienced in Marketing Strategy, Digital and Social Media Marketing, Trade Show and Event Marketing, and Business Development. Develop and implement successful strategic and tactical marketing plans.Manage all advertising efforts including digital, print, and TV.Serving as the face of EDS, I help to position the company as an industry leading restoration contractor.Build and maintain strong relationships with key business decision makers (c-suite), through all marketing channels.

Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing, Strategic Planning

Drove sales growth and market expansion through the creation and implementation of new business and marketing plan. Coordinated market research to identify markets and growth opportunities for products and services. Generated substantial revenue growth over twelve month period exceeding sales quotas. Managed all financial aspects of business operation and sales distribution channels with direct oversight and responsibility for P&L.Increased brand awareness and market exposure leveraging new e-commerce and print marketing communication strategies and tactics. Established new marketing initiatives through social media to increase visibility, traffic and sales leads. Developed and launched progressive lead generation program which produced significant leads for sales force. Crafted business development presentations and brand stories for sales teams. Successfully integrated online communication and sales tools with traditional methods to create an optimal sales plan.Direct responsibility for proposals, pricing and negotiation on commercial and institutional RFP’s. Superior project management skills, managing multiple projects on time and within budget parameters. Crafted annual marketing and sales plans, sales quotas, and determine strategic direction of organization.Coordinated internal and external resources for employee communications, trade shows and event management, as well as website operation and software vendors for sales in product pricing and presentations.

Professional services provided for product launch, product growth and strategic direction for new business ventures. Worked with clients on strategic positioning and planning. Crafted marketing plans including strategic analysis, competition, positioning, messaging and budgets. Research for identifying growth opportunities for clients. Excellent ability to keep client plans on time and within budget. Developed plans for product launches with client executive teams.

Created and executed marketing campaign elements such as direct mail, proposal requests, presentations and employee communications. Successful coordination of all marketing materials for proposal requests and bids, within strict timeframes. Monitored and managed campaign effectiveness and developed improvement strategies. Collaborated with Vice President Marketing to develop marketing plans and explore business development opportunities. Managed cross-functional unit teams to achieve outstanding results on presentations and RFP’s. Effectively prioritized, planned, and monitored multiple short and long term projects while meeting deadlines.

Progressive advancement through various marketing positions (Assistant Project Manager, Project Manager, Advertising and Public Relations Manager, and Regional Marketing Manager)Developed comprehensive marketing plan and spearheaded the successful product launch of major companywide co-promotion project and Talking Yellow Pages program. Management of multiple advertising and public relations agencies for Mid-Atlantic and South regions. Development of television commercials, radio and print ads for each market.Increased brand awareness and company presence in the market through various marketing initiatives and tactics. Effectively managed complete product cycle from idea inception to launch for several new product lines. Direct management of marketing team working on product launch and co-promotional advertising programs. Extensive contract and negotiation skills developing media partnerships which resulted in a 40% savings in annual advertising expenditures. Substantial client relationship management and ongoing negotiations for these partnership accounts. Excellent relationship management to further develop product line.

Bachelor'S Degree Gpa 4.0, Healthcare Management

Associate Of Arts, Marketing

Digital Marketing - Cdmp And Pcm Credentials, Marketing Google Analytics, Ppc, Seo, Email Marketing, Brand Management, Marketing Strategy

Brand Management Certification, Marketing/Branding