Bern Pet Foods. (Exclusive UK importer & distributor of Biologically Appropriate ORIJEN & ACANA dog & cat foods & treats).BSB Products Ltd. (New sister company, recently became importers and distributors of Carnilove dog food and Intersand City Classic cat litter) Marketing Plan and strategy for both businesses Management of UK advertising budget  Media buying – management of media buying team for consumer publications and direct purchase for trade media.  Digital Media, implement social media strategy to communicate with end consumers and trade customers creating brand personalities and increasing “likes” through competitions, boosting posts and sponsored activity. Creative briefs for UK advertising & POS – Briefed in external graphic design team to create a collection of simple, effective, hard hitting creative adverts and in-store POS. Consumer Shows – ORIJEN is an official sponsor of Crufts. A massive project from stand design, to associated media opportunities, to working closely with the Kennel Club to achieve maximum ROI. Also responsible for organising trade stands at cat shows and regional dog shows. Sponsorship – Responsible for managing sponsored flyball, fire rescue dogs, gun dogs and search & rescue dog teams. All PR activity – monthly press releases and continued relationship building with editorial teams resulting in regular features in Pet trade magazines. CRM – management of both consumer and trade database sending regular e-newsletters with product news and promotions using Mailchimp. Voucher Redemption Scheme – in store activity to drive trial of foods and collect data capture. Loyalty Scheme – in store activity to drive loyalty to store and to product and to collect data capture. New Product Launches – ORIJEN and ACANA are continually evolving and new products are launched at trade shows and through trade magazines.

Responsible for:-UK advertising campaignsUK partnership promotionsUK press relationsSocial networking strategy and activityBlogger Ambassador ProgrammeNew product launchesProduct reviewsKiddy is the best make of babies and kids car seats from birth - 12 years, well-known especially for the group 1, 2, 3, car seat systems which literally grow with the child. Kiddy is also well known for its Original Impact Shield, which is used in the Group 1 stage and is proven to significantly reduce the force of impact in the case of a frontal collision. It's no surprise that almost all of the current Kiddy range has been awarded a Which? Best Buy. Visit us on www.kiddy.uk.com, www.facebook.com/kiddyuk or follow us on @kiddycarseats on Twitter!

I was responsible for social networking for German company, Kiddy Car Seats. I worked closely with the parent bloggers and various forums to put Kiddy front of mind for parents researching the best choice of car seat. I was responsible for Kiddy Worldwide and Kiddy UK facebook sites and cover many activities such as competitions, blog, reviews, new product launches, customer queries etc. I also ran the worlwide Kiddy twitter site.Kiddy is the best make of babies and kids car seats from birth - 12 years, well-known especially for the kiddy impact shield safety system! Visit us on www.kiddy.uk.com or follow us on Twitter!

Consultant to aqua restaurant group, comprising of Aqua Kyoto (Japanese) and Aqua Nueva (Spanish Tapas) as well as cocktail bar, Aqua Spirit. Responsibilities included partnerships, listings, general advertising, social media networks,

Responsible for day to day project management of augmented reality solutions for various clients at a senior level to deliver numerous projects. This role included initial promotional plan and budgeting, sourcing external suppliers, managing client expectations with respect to technical capabilities, creating a timing plan and ensuring the project is delivered on time and to budget. I also delivered weekly reports on active promotions..

I was responsible for highly successful tourist board affinity promotions working with major retailers on national in-store promotions.I set up the Consumer Marketing Division and became a Board Member. My division was the most profitable division in 2007/2008. My role included national advertising campaigns for the Maldives, Piedmont, Ontario (including individual campaigns for Ottawa and Toronto). My role included campaign planning and brief, overseeing creative concept and media buying, reporting and recommendations for future campaigns..

Responsible for relationships with Reward Card partners. I was responsible for all matters relating to the partners (such as Air Miles, Whitbread, NSPCC, Scottish Power) including in-store promotions, market research, customer queries, call centre briefing, analysis of redemptions, proposals with business justification for Sainsburys.

I was responsible for administrating national outdoor and in-pub promotions for Heinken as well as day to day marketing operations for Stella Artois and Heinken.