• Take responsibility of the overall end-to-end user experience from the big picture to UI layout specifics solving for the business and customer problem/opportunity• Design commerce features such as Cart Management and Checkout Process. • Created and maintained a Design System to optimize design consistency, and scalability• Design Financial Solutions and optimize operation journeys for both buyers and sellers• Lead interaction design such as Review, Post, Comments, and Reply features design.• Collaborating with Dev, PM, and Stakeholders to develop vision, strategy, and objectives, responding to business and user needs as well as industry/market changes.

• Led the Gifting Referral Program at Popshop Live, resulting in a significant 56% increase in participant rate and an impressive nearly 200% boost in conversion rates.• Led the system design of B-to-B eCommerce features such as Payment, Refund, and Inventory Management.• Design Fintech tools and optimize the user financial management• Led the overhaul of our Shipping & Fulfillment system, transitioning from a fixed price subsidy model to a subscription+ dynamic price model. This strategic shift halted financial losses on each shipment, kept all our merchants, and ensured our sustainability in that area• Lead the interaction design of B-to-C features such as Live Chat, and Reviews.• Created and maintained a Design System to optimize design consistency, and scalability

• Designing and launching an e-commerce platform.• Drive the development of campaigns, seasonal content.• Establish critical partnerships with industry leaders such as Vogue and Harper's Bazaar.