Jackie Truong Email & Phone Number

New York, New York, United States

Clients: Hilton (social + brand strategy), Carnival (social strategy)

Gainesville, Florida, United States

• Assisted faculty and students with data acquisition and analysis
• Conducted social media research for client projects
• Assisted with lab-sponsored academic research projects
• Wrote and tested programming code for data acquisition and analysis
• Led and supported various training sessions and workshops

Gainesville, Florida, United States

Orlando, Florida, United States

Gainesville, Florida, United States

• Designed still and animated graphics/templates for Sparks' social media content
• Collaborated with 5 team members to develop engaging content
• Increased Instagram followers by 10% with a 23% increase in engagement after implementing innovative story series and relevant campaign in-feed posts
• Recorded and edited 6 short films for Sparks Release Party program

Gainesville, Florida, United States

• Design still and animated graphics for Sparks' social media content (story and posts)
• Collaborate with team members to develop engaging content

Gainesville, Florida, United States

Gainesville, Florida, United States

• Collected & analyzed both qualitative and quantitative data for a variety of internal and external client teams
• Performed market research and social listening, created interview and survey protocols, and provided content and strategy recommendations​

Gainesville, Florida, United States

• Brainstormed ideas with team to increase engagement on The Agency's social media
• Researched campaign ideas, worked with creatives to execute a successful campaign that would capture target audience interest and drive engagement​

Gainesville, Florida, United States

• Florida Museum Client work:
• Interviewed ~6 clients to discover insights that bridge client needs to concrete strategies
• Designed research plans and conducted primary and secondary research using various platforms such as Talkwalker, Simmons, etc.
• Read in between the lines of data & research to develop the creative brief​

Orlando, Florida, United States

Gainesville, Florida, United States

• Developed social media copy for Twitter and Instagram to reach target audience of researchers and students interested in public interest campaigns
• Monitored brand-related mentions on social platforms and actively engaged with audience in real-time during the two-day event

Gainesville, Florida, United States

• Researched social media campaigns and increased engagement after analyzing insights
• Drafted copywriting for CES' semester newspaper issue "EuroGator"
• Drafted and managed CES' print and online media content while promoting its values
• Reached out to various faculty members to gather information for the EuroGator's feature stories and aid in content creation for social media platforms

Gainesville, Florida, United States

• Pitched innovative ideas that resulted in an increase of club membership by 8%
• Attended weekly team meetings to discuss club tasks and prepare for speakers

• Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible.
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
• Manage 150+ client accounts of local businesses, student organizations, etc.

Bachelor'S Degree, Advertising

Education record