Jackie Truong Email & Phone Number

New York, New York, United States

Clients: Hilton (social + brand strategy), Carnival (social strategy)

Gainesville, Florida, United States

• Assisted faculty and students with data acquisition and analysis• Conducted social media research for client projects• Assisted with lab-sponsored academic research projects• Wrote and tested programming code for data acquisition and analysis• Led and supported various training sessions and workshops

Gainesville, Florida, United States

Orlando, Florida, United States

Gainesville, Florida, United States

• Designed still and animated graphics/templates for Sparks' social media content• Collaborated with 5 team members to develop engaging content • Increased Instagram followers by 10% with a 23% increase in engagement after implementing innovative story series and relevant campaign in-feed posts • Recorded and edited 6 short films for Sparks Release Party program

Gainesville, Florida, United States

• Design still and animated graphics for Sparks' social media content (story and posts) • Collaborate with team members to develop engaging content

Gainesville, Florida, United States

Gainesville, Florida, United States

• Collected & analyzed both qualitative and quantitative data for a variety of internal and external client teams• Performed market research and social listening, created interview and survey protocols, and provided content and strategy recommendations​

Gainesville, Florida, United States

• Brainstormed ideas with team to increase engagement on The Agency's social media• Researched campaign ideas, worked with creatives to execute a successful campaign that would capture target audience interest and drive engagement​

Gainesville, Florida, United States

Florida Museum Client work: • Interviewed ~6 clients to discover insights that bridge client needs to concrete strategies• Designed research plans and conducted primary and secondary research using various platforms such as Talkwalker, Simmons, etc.• Read in between the lines of data & research to develop the creative brief​

Orlando, Florida, United States

Gainesville, Florida, United States

• Developed social media copy for Twitter and Instagram to reach target audience of researchers and students interested in public interest campaigns• Monitored brand-related mentions on social platforms and actively engaged with audience in real-time during the two-day event

Gainesville, Florida, United States

• Researched social media campaigns and increased engagement after analyzing insights• Drafted copywriting for CES' semester newspaper issue "EuroGator"• Drafted and managed CES' print and online media content while promoting its values• Reached out to various faculty members to gather information for the EuroGator's feature stories and aid in content creation for social media platforms

Gainesville, Florida, United States

• Pitched innovative ideas that resulted in an increase of club membership by 8%• Attended weekly team meetings to discuss club tasks and prepare for speakers

• Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible.• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.• Manage 150+ client accounts of local businesses, student organizations, etc.

Bachelor'S Degree, Advertising

Education record