Jackie Wallace Email & Phone Number

Houston, Tx, Us

At one of the most-attended zoos in the United States, I create and execute strategies for the Zoo-based conservation organization focused on developing conservation-minded messaging that educates the public and elected officials while promoting visitation.As the internal communications leader, through executive communications and staff newsletters, I implement best practices to help team members fully understand the Zoo’s objectives, messages, values, and culture.

Houston, Texas, United States

Houston, Texas

Manage and create relationships with the media to create positive opportunitiesDevelop strong connections with animal teams to generate story ideasOversee all social media strategiesCo-hosted 12-hour marathon Facebook LIVE event, garnering 1.8M views within first 24 hoursPitched and secured three, one-hour-long specials with KPRC (NBC) that highlights the Zoo’s wildlife saving efforts around the world o Saving Rwanda; Saving Madagascar; Saving Wildlife: From Houston to Borneo o Panel speaker at Association of Zoos and Aquariums 2016 annual conference about pitching, and creating impactful conservation stories o Escorted crew to Madagascar for filming (2016)Successfully managed Zoo-wide team to create and execute a $150M fundraising campaign launch which included securing Houston mayor participation and writing/producing a multimedia presentationLeader of Communication Committee – tasked with maintaining an open dialog and consistent messaging throughout the organization to various constituents, i.e.; employees, donors, members, board of directorsCo-developed Zoo’s first Marketing Communications Strategic Plan to align marketing and communications Zoo-wideFacilitated five intensive, strategic planning meetings of the Animal Collection: Welfare & Care task force, leading a diverse group of animal care team members through brainstorming and idea-generation for the 2017-2022 Strategic PlanParticipating member of the Mission & Vision Task Force, working with executives and board members crafted the Zoo’s new mission and vision, and redefined guiding principlesLead team of four – PR manager, videographer, photographer, and seasonal intern

Orlando, Florida Area

In this role I served as team coach and head cheerleader, managing the development of strategic plans, crisis training and media preparation.Developed and presented new business proposalsContributing member of team that rebranded Workforce Florida into CareerSource Florida through research, outreach, and thought leadership meetingsMentored and led team through firm transition from partnership group to single ownerDeveloped and executed Guinness World Record breaking media stunt for client*Formerly known as TWSquared

Winter Haven, Florida

As the park's primary communications strategist, I was responsible for the overall publicity for the park. This included the development and execution of the park's public relations plan to create a dynamic and one-of-kind voice for the park across both traditional and social media platforms.Developed and implemented the public relations plan for grand opening of fifth LEGOLAND theme-park worldwideActed as primary spokesperson for park, both on-camera and printDeveloped and utilized media & crisis training toolkit for executives and front-line employeesGarnered 5 billion impressions worldwide through earned news stories about the openingGrew social media fan-base from zero to 10,000 in six monthsActive influencer in creating original marketing strategy for under-construction parkKey team member in price setting and overall positioning statement

Orlando, Florida

In this role I was responsible for developing smart, collaborative promotions with restaurants (both casual dining and QSR), movie theaters and beverages. While in this position, I doubled the number of outlets in the majority of the partnerships and achieved 100% participation in previously under-performing areas.Initiated and developed retail promotions with key retail contactsManaged and developed region-wide promotion with 369 McDonald’s restaurants- Garnered 7.5 mm consumer impressions for Fun Card ticket product and Manta roller coaster with creative point-of-purchase materials, employee training tools and a strong promotional message- Grew program in 2010 to include 365 South Florida restaurantsCreated first-time promotion for Busch Gardens and Chick-fil-A in 36 Tampa-area restaurants for 2009 consumer event, Glory at the Gardens- 100% restaurant participation due to impactful creative and open communication- Expanded promotion in 2010 to include double the in-store POPLed three years worth of Wendy’s summer promotion: 489 Wendy’s restaurants in a Florida, statewide program promoting specialized ticket productChampioned successful Howl-O-Scream (consumer event) retail promotions with several new partners including Applebee’s, Domino’s Pizza and Muvico Theaters

My main responsibilities in this position were to develop and maintain contacts with key reporters and assignment desks at Orlando, Tampa, Jacksonville, Atlanta and Boston media outlets and act as chief contact for Orlando Sentinel theme park reporters utilizing relationships to steer coverage in a balanced manor.I honed my leadership skills by mentoring two new coordinators, a new publicist and a new manager all within a two month period.Developed and maintained contacts with key reporters and assignment desks at Orlando, Tampa, Jacksonville, Atlanta and Boston media outletsSecured major print media attendance (50+ outlets) at two major announcements within three months timespan Managed 10 person communications team for the grand opening of new killer whale show, Believe, including:- Worked with team to pulse media with multiple stories & angles for six months leading up to grand opening including Baby Whale Birth Certificate, Media Hard Hat Tour, High School Journalism Day, Underwater Talk-Backs, grand opening live remotes, Splash Cam, Happy Harbor Pep Rally and publicity opportunity with 500 foster childrenLed park Halloween event, “Spooktacular,” media efforts garnering 20 television hits, eight newspaper, eight web sites, and five magazine articles over the month-long event. Also secured nine TV hits in one weekend for Guinness World record attempt/success. Handled in-market aspects of multi-city, multi-park Conservation Fund tour with Julie Scardina and Ginny Busch, included coordinating schedules, supervising in-studio appearances and managing animal keepersActed as spokesperson as neededSupervised on-site production of national television shows, including the Food Network’s Unwrapped, the Discovery Channel’s Chased by Sea Monsters and TLC’s Perfect Proposal

What do you get when you take 20 VW Beetles and transform them into the world's most iconic killer whale? Shamu Across America! As the Promotions Coordinator for SeaWorld Orlando, I was a member of a three-person team who developed and executed an interlaced tour of the east coast, creating brand awareness through all marketing channels. My specific role was securing high-value radio promotions in each market along the journey.Managed teams of up to 12 co-workers while touring the Southeast U.S. and Puerto Rico during "Shamu Across America 2002"Acted as a member of three-person team that created schedules, organized logistics and planned events for “Shamu Across America 2002”Coordinated radio partnerships for 10-market media tour -- “Shamu Across America 2001”

Bachelor Of Arts - Ba, Advertising-Public Relations

Activities and Societies: Kappa Delta

Associate Of Arts, General Studies

Activities and Societies: Dance Team, Show Choir