Understanding our client priorities matters! Mindful project planning, bringing over 20 years of retail experience to each project with a balance of strategy, merchandising & project management to ensure actionable results. BLL is a multidisciplinary studio specializing in brand strategy, brand development, product design and development, merchandising and planning, and design partnerships. Our team of designers, marketers, merchants, and planners operate at the intersection of art & science, with passion for the customer at the center of our work.

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- Contributed to the strategy development of $1.5B annual marketing budget - Implemented long range planning routines for creative marketing short-lead time businesses- Championed a strategy lead culture

- Provide internal organizational change and project management on strategic merchandising initiatives through leadership of an extensive cross functional team with impact to over 1000+ merchant partners; including Target's Localization efforts; assisting in creation of strategic roadmap & organizational change plans necessary to drive enterprise sales growth and deliver localized assortments -Developed project scope and recommendations for organizational change project while facilitating time studies, focus groups, and feedback sessions to acquire key input; ultimately translating that work into standard processes and work plan proposals.- Facilitated large scale leadership meetings to ensure cross functional collaboration on key project deliverables. Experience presenting to a variety of audiences to inform and engage key stakeholders as necessary throughout the project.

- Facilitate strategy development and implementation for $4.7B annual Infant and Kids businesses in partnership with DMM and merchant team - Utilize external industry data leaders such as NPD and Nielson to identify internal business opportunities worth over $100M annually - Collaborated on CPG guest research and shop-a-longs including Mom & Baby insight initiatives - Regularly participated in executive communication and leadership meetings to convey project priorities and upcoming strategies - Lead 15+ member cross functional team in development of measurement plans and execution of key merchant priorities

- Manage $166M Circo Girl’s business, representing 35% of Target’s girl floorpad 2011 financial results included 21% mature sales growth, improved profit, and elevated assortment presentation- Lead 12+ member cross functional team – including design partners, sourcing, and business analyst partners. Ensuring strategic management of the Circo girls business and clear execution of the merchant strategy- Serve as a financial and process captain for the Girl’s team, including leading monthly forecasting meetings, quarterly strategic planning meetings, and line plan processes

Merchandise Planning Manager.

Owned brand buyer for Target Merona brand. - Implemented key growth strategies for brand - Worked cross functionally with sourcing, vendor, and design partners