Inside sales for Garrett LaboratoriesLegionella Testing · Water Quality · Septic Systems · Well Testing · Dairy Science · Environmental Science

- Delivered Twitter’s new immersive training program “Accelerate” to different markets including France, Japan, Dubai, Brazil, India , Spain, Dublin, London, Mexico, Canada, and US (Accelerate was designed to improve seller skills in Web Traffic and Mobile App Revenue growth to support Twitter’s Performance Advertising Products); Program class size included roughly 20 sales team participants per class per week - Experienced in managing internal and external collaboration to cross-functionally bring solutions to revenue driving teams- Advanced “Accelerate’s” capabilities and effectiveness by customizing the program to better fit key global markets including non-native English speaking countries - Lead e-learning course creation with design team to efficiently reach more markets - Lead creative conversations and ideation sessions to develop the program’s marketing video to be presented to company leadership

- Partnered with Twitter’s top advertisers in the Alcohol/Dining category; Represented $21M in yearly revenue across 4 brands- Scaled business development opportunities between agency, client, and internal partnerships and creative teams during key tentpole moments and product launches; Efforts lead to 4 new campaign message/product launches est. ~$2M in revenue- Led cross functional agency team conversations and strategy for two major brands in how they should launch their new campaign messaging and products- Skilled in building client relationships and trust; Strengthened relationships with client and agency teams despite team turnovers and shifts; Efforts led to at least 3 never been done campaign activations with ideation brainstorming sessions- Clients: MolsonCoors, Beam Suntory, Constellation Brands, Brown Forman

- Partnered with Twitter’s top advertisers across CPG brands and growth accounts to drive performance- Developed relationships with agency partners by implementing more consistent “care more” communication, relationship building tactics, and deeper connections to better understand business goals- Lead consultation conversations with decision makers on creative best practices, platform optimizations, and key performance indications to ensure successful campaign performance- Established measurement frameworks collaborating with research team; Implemented learning agendas to better understand performance and consumer behavior to guide future investment opportunities - Grew growth accounts; 7x revenue growth and 95% revenue growth for two notable accounts- Managed the $13M upfront dollars along with research implementation and performance optimization with one of my more notable clients. Account saw 30% revenue increase YoY with -31% cost.Clients: Tyson, SCJohnson, Mars, Schwan, Sargento

Social Media Advertising/Media Buying Optimized campaigns over multiple social channels Implemented campaign strategies to reach client ROI goalsProvided targeting recommendations, media plans, and strategy recommendations across a variety of productsClients: McDonald's, RMHC, Norwegian Cruise Line, Oceania Regent Cruises

Managed multiple social campaign initiatives including Awareness, Prospecting, and Direct Response Provided analytical recommendations and campaign learnings as they were introduced to the market Assisted with monthly budget breakout and pacing along with weekly budget optimizationsClients: DISH and DISHLatino

Responsible for managing paid media across multiple platforms for large national client-DISH and DISH LatinoDeveloped on-going strategic social media plans that connected with wider digital media initiatives Collaborated with creative teams to develop, test, and measure social campaign implementation through paid and organic effortsProvided client with daily platform support Lead reporting and insights check-ins to prove ROI and recommend new targeting opportunities

Created and managed consistent social media presence for larger national independent music & post recording studio