Jacki James Email & Phone Number

Gold Coast, Queensland, Australia

Leading, inspiring and supporting the digital marketing team in the development and execution of consistently effective and positive digital Starlight brand, marketing, communication and engagement experiences. Ensuring the marketing technology stack delivers streamlined, customer-centric digital experiences that turbo-charge our supporter growth and program reach.

Sydney, Australia

Delivering marketing automation and enabling digital innovation to Starlight's Marketing & Fundraising teams

Sydney, Australia

Leading, inspiring and supporting the Marketing & Communications team in developing and executing positive, effective and engaging Starlight experiences that build the Starlight brands, achieve acquisition and conversion objectives, and nurture long-term relationships with stakeholders.Achievements:* Starlight achieving its highest ever ranking in the annual RepTrak most reputable brands survey at #5* Oversee development of three new signature community fundraising campaign brands - Sugar Free Me, Starlight Super Swim, Starlight Game Changer * Support delivery of campaigns and communications across $30mill+ income across diverse portfolio of income streams and fundraising initiatives encompassing appeals, monthly donors, philanthropy, community fundraising, partnerships, and signature gala events.* Leading, unifying and motivating a brand new Marketing & Commuications team * Secured over $250,000 probono support from agency partners and vendors

Identify and bring to life the role digital and a customer-centric focus can play in delivering positive Starlight experiences and innovation efficiently and effectively at scale. Driving the adoption of intelligent use of data and technology to deliver insights, engagement, advocacy, fundraising uplift and operational excellence.Highlights:* Peer-to-peer fundraising growth opportunity identification and digital strategy * Strategy development & Livewire.org platform rebuild* Development of whole of organisation digital strategy and vision* Development of Operational Excellence priorities and roadmap* Collaboration with partners for data analysis & insight identification

Zuni is a boutique digital marketing agency specialising in digital strategy, implementation, optimisation and training. I lead Zuni’s blue chip clients, crafting strategic solutions grounded in consumer insight, and delivering profitable behaviour change, for example:• Global digital transformation strategy for Michael Hill International to integrate online and physical stores into seamless omnichannel customer experience. Results so far include 122% growth in ecommerce sales, 91% increase in website visits, 112% increase in transactions, 53% increase in average conversion rate and a 3.6% increase in gross profit.• The University of Tasmania pilot of their content strategy achieved 3x audience engagement and 5% increase in prospective student enquiries during the period. • Content driven social media strategy for Canon Consumer Imaging, designed to engage consumers at each stage of their imaging journey delivered 686% growth in consumer engagement and 943% growth in reach within the first six months.• Tourism Tasmania digital strategy achieved a 20% increase in consumer website traffic and 345% growth in size of social media community.Sample of other strategy projects and clients:• Enterprise level digital strategies for Baxter Healthcare, MLC, The Communications Council• Content, Social Media and Channel strategies for Lendlease Retail, Suncorp Bank, Northern Institute TAFE, Australian School of Business UNSW, ABC Music, Healthdirect Australia• CRM strategies for Michael Hill International• B2B Product launch strategies for Roche and AstraZeneca

Sydney

Lecture and tutor for ADMA's Digital Marketing Certificate and Digital Marketing Essentials programs. Teaching the digital marketers of tomorrow how to be consumer-centric using data and content; the essentials of owned, earned and paid media; digital strategy and campaign planning; getting the most out of digital through analytics and optimisation.Face-to-face content delivery, online cohort engagement and support, assessment and marking, Contributor to course content development.

Sydney, Australia

Freelance engagement with digital agencies Zuni, The White Agency, Webqem and Mindbox. Projects ranging from strategic development, production troubleshooting, internal process and team structure reviews. Key projects include:• Developed digital and social media strategy for Australian Institute of Management• Developed strategic digital framework for Luxottica and it’s retail sub-brands• Launch and problem solving for Commonwealth banks Coinland virtual game

Sydney, Australia

Managing the digital business and team for the agencies largest integrated clients. • Managed digital production and account service teams • High-volume fast turnaround retail accounts and brand campaigns• Champion digital team with Singleton Ogilvy Mather and Ogilvy Direct businesses

Sydney, Australia

Managing HotHouse’s largest client, Toyota Motor Corporation Australia and the internal HotHouse account team. Key achievements include:• Growing the account from $2million - $7million+• Growing the internal HotHouse Toyota account team from 4 – 23 staff• Roadmap development and management for www.toyota.com.au• Full P&L autonomy and accountability

Integrating new media technology into the Hoyts business and management of digital channels and marketing initiatives. Key achievements include:• Driving 35% growth in online ticket sales by improving usability• Launch of IVR session times service• Mobile session times and pilot of mobile ticketing• Mobile marketing initiatives – Txt Trivia, Bluetooth content & voucher installations

Product development, product management, pricing and competitor analysis across the Asia Pacific region including Australia, New Zealand, India, Hong Kong, and Singapore for the suite of online recruitment tools and products. Key responsibilities:• Owning and managing Asia Pacific product development initiatives and roadmap• Asia Pac representative on global product development team• Release management and launch of new products and tools in Asia Pacific region including developing required communication, education and customer support collateral.

i7 was the new media and internet business wholly owned by Seven Network Limited. Projects & acheivements include: - i7shopping: Business, plan, identify revenue streams, integration opportunities with TV programming, e-commerce partner relationships - Seven Network Limited Corporate site, - i7sport and C7sport sites. - i7news – problem resolution relating to Vignette content management system, aap feed issues, staff rostering and team management.

Management of three TAB websites including gambling websites RaceTAB and SportsTAB, and content site nswtab.com.au. Key achievements include:• Application of new branding identity across all digital channels• User experience design and usability improvements to increase channel usage• Migration of 30% of PhoneTAB customers to website channels

Masters, Interactive Multimedia

Certificate, Superannuation Management

Bachelor, Business