• Designed and maintained the healthcare benefits management system using Salesforce’s Force.com platform for both administrator and consumer interface across all functions including user set up, data management, and reporting• Awarded the 2009 Salesforce.com - Force.com Innovation Award for custom-built applications• Developed company’s work-flow, documentation, training and data usage processes

• Analyzed and developed financial and information tools to track all sales data, including shipments, depletions, product allocation, and retail account data• Created strategic business models to ensure growth, including product pricing, projected sales goals, order and inventory flow, and product depletion forecasting• Selected and managed vendors for financial software, website development and maintenance• Worked closely with wholesale sales force, direct to consumer manager, and finance department in order to design information systems that benefited internal communications and increased sales

• Provided leadership and management for consistent productive staffing, reducing company turnover• Created strategic plans for developing new business as well as managed client and vendor negotiations• Developed proprietary technology that differentiated the company in the marketplace• Selected and implemented new accounting software to provide up-to-the-minute financial data

• Identified and opened direct market sales channel, increasing overall company revenue and consumer awareness• Selected quality vendors and negotiated support plans, resulting in a solid information infrastructure• Established technology policies and procedures to keep a 24 x 7 x 365 internet auction site operating• Determined areas where technology was crucial and areas where manpower was instrumental to create more effective business processes and a more satisfying customer internet experience

• Directed sales and marketing, consulting, implementation, and support of proprietary accounting software after Foresight Solutions acquired my consulting practice in 1998

• Researched, implemented and supported accounting, financial analysis and business management software solutions, allowing small and mid-size business clients to experience growth and financial savings• Administered national marketing and sales campaign that resulted in doubling sales revenues year over year