Co-Founder at Lahvi Solutions - an affiliate marketing agency

Marketing Expert- Understands how to define consumer and customer targets, identify powerful insights, and build effective marketing campaigns to deliver growth strategies and commitment. Leverages the power and purpose of different media channels including digital and social.Senior E-commerce Analyst – Over a decade of supporting the world’s largest ecommerce customers and their various platforms. Market leaders in Switzerland, Germany, France, and N. America have provided me a vast knowledge base which continues to evolve.Affiliate Marketing – Expanding the boundaries of this exploding area by revolutionizing the relationship between publisher and affiliate vendor. Huge ROI based on traditional and alternative sales drivers in which a hybrid approach produces multiplying results. Email Marketing – Utilizing standard blast campaigns, with a focus on analytical data to target customers based on age, demographics, and purchasing patterns.Customer Retention – Creating and updating Rewards Programs, specialty giveaways and other value added programs to personalize the shopping experience.Social Media Expert – On the cutting edge of every social media platform globally. From Facebook to WeChat, Pinterest to Instagram, truly understanding how each international market is continually developing ways to reach their consumers in innovative ways.

P&L Management- Accountability for understanding and aligning to brand level forecasts, retail level, product cost, and pricing.Brand Performance- Own performance of brands and delivers forecasted volumes and gross profit. Understands drivers of over/underperformance and develops action plans to address as needed.Strategic Planning- Develops strategic plans to get best overall performance based on category trends, competitive activity and retailer objectives. Balances maintaining high volume segments with smaller opportunity growth segments in determining the ideal areas of focus to win in both the short and long term.Sales Account Marketing- Serves as a key contact for sales team for any marketing efforts including building retail presentations, line reviews and visual content.Product Strategy- Responsible for global product strategy including identifying/driving cost savings and/or product improvements with Global Products and developing packaging, labels and formulations to deliver consumer and customer needs.Luxury Watch Expert – Full understanding of the global luxury watch market, with a severe focus on the Swiss Federation and brands contained therein, recent industry supply/demand trends, whether the industry sales cycle is in the structural or cyclical, and how these trends specifically impact the various elements of the timepiece industry. Senior Buyer – Completely in tune with the supply and demand chain, which brands and styles are trending at a higher commodity based metric, and when other inventories need to be liquidated.