Marketing Regional Senior Consultant
Northbrook, Il, Us
Optimized growth, customer retention, and customer experience marketing strategies in all lines of insurance by performing one-on-one consultations with over 120 agency owners in Illinois, Wisconsin, and Minnesota. Developed exclusive, customized marketing plans and strategies for individual agents to meet specific market conditions. Managed up to 2 Market Analysts. Lead preparation of market condition reports. Managed strategic direction, promotion, and implementation of standardized branding in agency locations nationwide. Initiated and executed local and national marketing programs, including agency group advertisements, lead programs, agent events, and sponsorships. Developed advertising media resources, including online, radio, print, and television, on regional and national scale. Performed Customer Experience and Loyalty research by applying quantitative and qualitative measurements and multiple methodologies, including Customer Satisfaction Index, across customer lifecycle. Analyzed customer experiences and ensure relationships continually improve and strengthen for Allstate products and services. •Propelled 10% increase in overall production over two years by co-founding first web-based lead management tool within region; enabled more efficient follow-up by providing centralized location to house all lead campaigns from numerous systems; served as lead consultant in implementation of system in 4 regions covering 24 states. •Spearheaded 25% growth in business by developing custom marketing plans for over 120 agents; captured 95% satisfaction rating by agencies on consultation. •Led cross-functional team in development and implementation of customer experience program to gather customer insights on large, broad-based strategic initiatives, including on-boarding, implementation, customer service, technology, pricing, and operational optimization.