Jack Jerdack Email and Phone Number
▶️ An accomplished and results-focused thought leader in Media Advertising Sales Strategy with over 3 decades of in-depth expertise in the Saudi Arabia (KSA) and MENA region markets. Demonstrated success in delivering market share growth and commercial profitability across all platforms - TV, Radio and Digital. ▶️ Proven track record in formulating effective sales strategies, managing budgets, driving operations and multicultural team leadership. Highly skilled at collaborating with cross-functional teams and establishing strategic partnerships. A trusted business partner and advisor skilled at creating stakeholder value through data-driven insights. ▶️ I started my career as a Sales Executive in Lebanon and soon moved to Jeddah, KSA to work with the Choueiri Group – the Middle East’s premier media representation firm. Here, I steadily progressed within the company where my last role was General Manager for AMS (Arabian Media Services) based in Riyadh and managing the MBC Group Media portfolio. This experience has given me an in-depth understanding of conventional and offline advertising - and most recently, digital platforms as well. ▶️ My ability to formulate and execute impactful sales strategies has helped me and my teams deliver year-on-year growth and revenue for the Choueiri Group. Being a critical and analytical thinker, I have been able to consistently identify key business drivers and build comprehensive, adaptive strategies that fulfil market needs and deliver stakeholder success – enabling my peers, clients and media agencies to consider me a trusted advisor with robust business acumen. ▶️ I possess exceptional relationship building skills and have established and nurtured a wide and loyal professional network within the industry by adopting a people-first and consultative sales-through service approach. I am a firm advocate of collaboration, open communication and teamwork. I enjoy mentoring and leading my people through fast-paced and disruptive times, enabling them to deliver results and solutions and experience success.𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲My skill set includes: Omni channel Ad Sales Strategy | Business Development | Innovation, Ideation & Creativity | Budgeting & Forecasting | Marketing Strategy | Critical & Analytical Thinking | Business Acumen | Research and Trend Analysis | Leadership & Multicultural Team Development | Excellent Stakeholder Engagement & Relationship Building | Cross-functional Partnerships & Collaboration | Negotiation & Diplomacy | Adaptability | Communication & Presentation
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Brand Partnership DirectorItp Live Apr 2022 - PresentRiyadh, Saudi ArabiaThe Head of the omni-platform Sales Operations in Riyadh for ITP LIVE GROUP including The Influencer Marketing Agency ITP LIVE, ITP Gaming and ITP Originals
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General Manager, Riyadh | Ams (Arabian Media Sevices)Choueiri Group Jul 2008 - Mar 2021Riyadh, Saudi Arabia• Selected to head the omni-platform Media Sales Operations in Riyadh for Arabian Media Services (AMS) – the former official representative of all MBC Group Media• Led and mentored 8 Account Managers as the Primary sales custodian managing the MBC Group brand suite including flagship channels and platforms - MBC 1, MBC 2, MBC 3, MBC Action, MBC FM, Panorama and Shahid (the world’s leading Arabic Video-on-Demand (VOD) digital platform)• Shaped and drove the effective Sales Strategy for a… Show more • Selected to head the omni-platform Media Sales Operations in Riyadh for Arabian Media Services (AMS) – the former official representative of all MBC Group Media• Led and mentored 8 Account Managers as the Primary sales custodian managing the MBC Group brand suite including flagship channels and platforms - MBC 1, MBC 2, MBC 3, MBC Action, MBC FM, Panorama and Shahid (the world’s leading Arabic Video-on-Demand (VOD) digital platform)• Shaped and drove the effective Sales Strategy for a growing portfolio of platforms – TV, Radio and Digital – across Riyadh, the largest contributor in the KSA market. Measured and analyzed performance against KPIs • Delivered 15% minimum annual growth in revenue – ensured consistent top performance across the GCC region • Owned the annual marketing budget management – including forecasts, target setting and managing resources to optimize ROI • Steered daily operations to support consistent, scalable performance - designed and implemented operational polices, reviewed performance and initiated continuous improvement initiatives aligned to industry needs • Leveraged AMS / Choueiri Group’s brand capabilities to grow market share – formed strategic partnerships with other CG entities across the GCC regions to develop and sell comprehensive 360-degree solutions to clients • Secured recurring & annual sponsorships from multi-sector clients - FMCG, Banking, Healthcare, Real Estate, QSR, Automotive sectors. Leveraged well-established professional networks to build inroads and win sales • Led quarterly performance reviews with the COO – presented on performance, market trends, analysis and competitor activity. Made recommendations to guide the strategic direction for the Riyadh market Show less -
General Manager, Ksa | MediasatChoueiri Group Jan 2005 - Jun 2008Jeddah, Saudi Arabia• Promoted to General Manager in recognition of superior performance and given responsibility to spearhead overall Media Sales Operations in Saudi Arabia for LBC SAT TV station• Expanded portfolio offerings - worked closely with cross-functional internal stakeholders to develop and pioneer non-traditional 360-degree solutions for agencies and clients • Enhanced profitability in 2 years - increased annual revenues by 72% • Grew the client portfolio - acquired 42 new clients •… Show more • Promoted to General Manager in recognition of superior performance and given responsibility to spearhead overall Media Sales Operations in Saudi Arabia for LBC SAT TV station• Expanded portfolio offerings - worked closely with cross-functional internal stakeholders to develop and pioneer non-traditional 360-degree solutions for agencies and clients • Enhanced profitability in 2 years - increased annual revenues by 72% • Grew the client portfolio - acquired 42 new clients • Coached and managed a team of 3 Sales Managers - fostered teamwork and a collaborative work environment enabling them to grow revenues and build their industry network • Maintained exceptional external stakeholder relationships throughout the KSA market, representing MediaSat / Choueiri Group within the industry Show less
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Sales Manager | MediasatChoueiri Group Apr 2000 - Dec 2004Jeddah, Saudi Arabia• Led the Ad Sales Operations for LBC SAT in Jeddah – reporting directly to the Country GM • Drove revenues and new business development – identified new media opportunities, worked on brand integration and product placement • Conducted in-depth market, consumer demographic and competitor research and analysis to fully understand the media landscape• Enabled leadership decisions – provided data-driven insights to support sales strategy development • Established and nurtured… Show more • Led the Ad Sales Operations for LBC SAT in Jeddah – reporting directly to the Country GM • Drove revenues and new business development – identified new media opportunities, worked on brand integration and product placement • Conducted in-depth market, consumer demographic and competitor research and analysis to fully understand the media landscape• Enabled leadership decisions – provided data-driven insights to support sales strategy development • Established and nurtured strong working relationships within the industry network – media agencies & direct clients • Pitched for and won annual deals with leading agencies and direct clients – exceeded revenue goals and maintained a healthy sales pipeline year-on-year • Monitored sales performance against set targets – implemented corrective action as required to deliver results Show less
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Sales ManagerArm - Art Tv Jun 1999 - Mar 2000Jeddah, Saudi Arabia
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Sales ManagerEspaces – Media Rep. Jan 1996 - Dec 1998Beirut, Lebanon
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Sales ExecutiveKawalees Media Services Jun 1994 - Dec 1995Beirut, Lebanon -
Sales ExecutiveGroup Plus Media Jun 1993 - May 1994Beirut, Lebanon -
BrokerSte. Centrale D’Assurances Sep 1990 - May 1993Beirut, Lebanon
Jack Jerdack Education Details
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Insurance -
Business Computers
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Baccalaureate 2
Frequently Asked Questions about Jack Jerdack
What company does Jack Jerdack work for?
Jack Jerdack works for Itp Live
What is Jack Jerdack's role at the current company?
Jack Jerdack's current role is Omni channel Ad Sales Strategy | Digital Advertising Sales and Marketing | Business Acumen | Leadership & Multicultural Team Development | Excellent Stakeholder Engagement Building | Adaptability.
What schools did Jack Jerdack attend?
Jack Jerdack attended Saint Joseph University Of Beirut, Saint Joseph University Of Beirut, Collège Des Frères Mont La Salle.
Who are Jack Jerdack's colleagues?
Jack Jerdack's colleagues are Amod Ugavekar, Majid Al-Husseini, Dina Kahwaji, Mohamad Hammoud, Rutuja Manjrekar.
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