Jack Kent is a Digital Analytics Director. He is proficient in Spanish. Colleagues describe him as "Jack has been an absolute star during my time at Bionic. He joined exactly at the time when we implemented GTM and we had no tracking whatsoever. Jack has single-handedly built Bionic’s entire digital marketing tracking from scratch. He defined everything: starting with our conversion goals to channel/source tracking and even came up with a great framework for our UTMs. He worked tirelessly on site speed improvements, testing an incredible amount of combinations until he reached the optimum formula that would significantly improve our page speed. He applies even more rigor when building landing page testing, always discussing the different angles and trying to understand how to improve the available metrics. Jack has also played a key part in the funnel tracking and as a result the product team was able to make many iterations in the customer journey leading to customer experience improvements and overall conversion increase. I cannot recommend Jack and his analytics skills enough! " and "Jack is a fantastic GA360 and Tag Manager practitioner. For 5+ years we have worked together on a variety of projects from lead generation to e-commerce. Whether he is leveraging data to improve your digital strategy or providing guidance on the technical integration of Google Analytics, Jack is a pleasure to work with."