Developing Live Nation's digital product suite across international markets. Helping to connect brands with live music fans and enhance the fan experience.Collaborating with local partnerships and marketing teams to develop digital campaigns for brands at music festivals, venues and live tours. Delivering campaigns across a growing collection of digital products, including: Mobile Festival Apps, Fan Engagement Tools, Digital Media and Vouchers.

Overseeing the digital output for Reading and Leeds Festival and Wireless Festival. During the pandemic I also picked up the role of the Web Editor, Paid Marketing Manager and assisted with the PR. I also sat in as the Digital Marketing Manager for Download Festival and Latitude Festival.In 2020 we readjusted and produced 3 digital events to connect with our audiences at home: Download TV, Wireless & BBC x RandL. 2021 saw the fast re-opening of our industry, and our team successfully delivered R&L21 and Wireless Festival's debut at Crystal Palace Park. Setting us up for a successful 2022, with R&L22 selling out many months in advance and Wireless Festival expanding to 3 sites.

Working on some of London’s leading electronic music events ranging from festivals, to large scale day events and club shows. I lead the marketing campaigns on an eclectic range of events in some of the the city's most iconic spaces. This included projects such as Printworks 001 & 002, Junction 2 Festival, elrow Town, Arcadia and electronic music events at Tobacco Dock, The Royal Albert Hall, O2 Academy Brixton, fabric, KOKO, Barbican and many more.As first full-time employee of London Warehouse Events (AMAAD), I worked across many areas of the business, and have knowledge of all areas of event management from technical production to operations and licensing with my expertise coming in marketing and artist liaison.

Stage Manager at: Culture Clash at O2 London, RBMA Notting Hill Carnival, Red Bull Stage at Bestival.Artist Liaison: Red Bull Studios 5th Birthday, Redbull Future Underground, Jamiie XX Carnival Launch with Popcaan.

Co-founder of the weekly Concrete Music club night, credited by Mixmag as being one of the top student nights in the UK. Started by a group of friends with A DIY attitude and love for electronic music. I learnt a lot about brand development, financing, promotion, talent booking, production and all the in-betweens.The buzz of or Tuesday nights attracted big names to our intimate south coast space including: Disclosure, Eats Everything, Justin Martin, Oneman and many more.

During the summer of 2012 I worked on Camp Bestival and Bestival as an intern. My main responsibilities were assisting with talent advancing, supporting the marketing team and artist liaison.